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Introduction To Wisdom London Jul10
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Introduction To Wisdom London Jul10

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All about Wisdom London and what we do

All about Wisdom London and what we do

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  • 1. An introduction to Wisdom London Hello, everyone
  • 2. A creative communications consultancy Passionate about communications… Wisdom London’s mission is to connect you with your target audiences through outstanding marketing communications consultancy:  We make your communications relevant.  We make your communications creative.  We make them connect. Results: An enhanced brand, a strong audience connection and a solid basis for achieving business objectives 2
  • 3. Who do we help? From large corporates to niche brands…. 3
  • 4. And we’ve noticed… What do our clients have in common? They want to make things happen. They’re not afraid to be different. And they have a genuine desire to connect to their target audience. So do we. 4
  • 5. What we do… Wisdom London provides strategic and tactical communications consultancy, alongside exceptional delivery of marketing communications programmes. Our offers fall into 5 broad categories:  Communications Strategy  Thought Leadership and Content Development  Brand Communications  Creative Copy  Social Media and Digital 5
  • 6. Communication Strategy We begin and end with your objectives. What do you need to achieve? New Increased Social audience Communicating customer Media engagement change? intimacy? strategy? ? Wisdom London provides strategic direction, a workable plan and measurement elements to help you achieve your objectives (and know when you’ve achieved it). We define:   Audience: From markets, to segments, to groups, to individuals   Message, language, tone: what will resonate the best?   Communications channels: the most effective routes to reach your targets
  • 7. Thought Leadership Knowledge + Ideas = Content Knowledge + Ideas + Direction + Connection= Thought Leadership We love thought leadership because, well-planned and executed, it can be incredibly powerful. To get it right, it demands (and we deliver):   Planning: Identifying the right topics, messages and hooks   Execution: Project management from concept to finished product   Diffusion: To the right audiences, through the most effective channels (microsites and ebooks, social media, PR, blogs, print, events)
  • 8. Brand Communications Our mission is to provide a consistent and original voice, which wraps value around your brand and marks it out as unique, trusted and desirable Wisdom London helps make your brand speak louder, more persuasively – and empowers it to tell a truly compelling story:   House style and ‘brand voice’ development   Building a core lexicon for the brand, based on values and brand promise   Identifying and refining powerful brand messages   Developing a fitting and effective communication style by harnessing the right channels   Supporting internal culture change to make the brand come alive
  • 9. Creative Copy We are passionate about great copywriting. it’s what makes the difference between mediocre and outstanding communications Whatever the audience, whatever the message, we create:   Sharp, confident web copy   Differentiated proposals and pitch documents   Sales and Marketing assets: Brochures, factsheets, sales copy   Event invitations and materials From CEOs to tech-savvy consumers, we’re sensitive to the expectations, protocols and cultures of different audiences. It’s reflected in how we write for them - so that the copy is 100% tailored, yet still differentiated.
  • 10. Digital and Online We help you use digital technology the smart way for effective online communications We blend our communications know-how with the digital expertise of our online partners to provide differentiated online communications:   Social media strategy and engagement   Microsites, e-newsletters, animation   Online video content
  • 11. Why Wisdom London?   New, energetic, bold and creative   We believe in communicating with humans, not ‘firms’ or ‘groups’   We’re collaborators: open, straightforward, hands-on   Background in marketing communications spanning a variety of industries, markets and audiences   We understand business – our creativity is rooted in reality, and we never lose sight of your business objectives   Plugged in to a strong professional creative network …   …bringing business value in a cost-effective way 11
  • 12. Let’s talk again soon… Kate Spiers 020 7193 9149 kate@wisdomlondon.com