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Consumer Snapshot  The Uk Young Professional &Amp
 

Consumer Snapshot The Uk Young Professional &Amp

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    Consumer Snapshot  The Uk Young Professional &Amp Consumer Snapshot The Uk Young Professional &Amp Document Transcript

    • Consumer Snapshot: The UK Young Professional & Online Travel & An Overview of the UK Online Travel Market
    • Overview of the UK Online Travel Market EyeforTravel Research 7-9 Fashion Street London E1 6PX UK For queries contact: amy@eyefortravel.com www.eyefortravel.com EyeforTravel Ltd, May 2007 © EyeforTravel Research. All rights reserved.
    • Table of Contents UK Online Travel Market | Consumer Snapshot Table of Contents Overview of the UK Online Travel Market 7 1. Size of the UK online travel market & European market share 7 2. Trends of online vs. offline sales 10 3. Sector online trends: airline, car rental, hotel, tour operator 11 3.1 Trends in the online airline market 12 3.2 Trends in the online long train trip market 14 3.3 Trends in the online car ferry market 15 3.4 Trends in the online hotel market 16 3.5 Trends in the online package market 16 4. Leading OTAs 17 5. The UK online consumer 19 5.1 Broadband penetration 20 5.2 Credit card usage 21 5.3 e-Purchasing 21 5.4 The UK online traveller 23 Consumer Snapshot: The UK Professional & Online Travel 24 1. Introduction 24 2. Products being bought online 25 3. Research process 29 4. Number of websites used in the travel research process 30 5. Long-haul travellers & travel research 32 6. “I use the Internet to buy travel because…” 33 7. Reasons for booking direct with suppliers online 34 8. User generated content and the UK Young Professional 35 9. Influencial factors when booking travel online 37 10. Online brands that are grabbing the consumers’ attention 38 11. The importance of brand: online vs. offline 41 © EyeforTravel Research. All rights reserved. 3
    • UK Online Travel Market | Consumer Snapshot 12. The consumer who is shifting offline to book their product 42 13. Trends of big spenders 44 14. Mobile phones and travel 44 15. The perception of a good online travel service 45 16. What does the Young Professional find negative about booking online? 47 17. Conclusion 48 4 © EyeforTravel Research. All rights reserved. 4
    • UK Online Travel Market | Consumer Snapshot List of Tables List of Tables Exhibit 1: UK Travel Market Value 2002-2006 (EUR Bn) 7 Exhibit 2: Size of the UK on EU Travel Market in Value (EUR Bn) 8 Exhibit 3: UK Travel Market as % of EU 8 Exhibit 4: Size of UK Online on EU Online Travel Market as % 9 Exhibit 5: Trends in the UK Travel Market: Online-Offline Booking (EUR Bn) 10 Exhibit 6: Online vs Offline (EUR bn) 10 Exhibit 7: Trends in the UK Travel Market: Online vs Offline as Market % 11 Exhibit 8: Sector Online Trends - Value (EUR million) 11 Exhibit 9: Sectors Trends as % of Overall Online Market 12 Exhibit 10: Trends in Online Airline Ticket Booking 13 Exhibit 11: Trends in Online Train Trip Ticket Booking 14 Exhibit 12: Trends in Online Car Ferry Booking 15 Exhibit 13: Trends in Online Hotel Reservation 16 Exhibit 14: Trends in Online Package Booking 17 Exhibit 15: Direct vs Intermediaries Sales in Value Term (EUR Bn) 18 Exhibit 16: Direct vs Indirect as % Market 19 Exhibit 17: UK Online Intermediaries (EUR million) 20 Exhibit 18: UK Internet Users 21 Exhibit 19: UK Households Broadband Penetration on EU15 21 Exhibit 20: Credit Cards Usage - Per Capita 21 Exhibit 21: E-purchasing UK vs EU 22 Exhibit 22: Percentage of UK Individuals Booking Travels Online 23 Exhibit 23: Which of the Following Would You Say Is Typical For You When You Are Planning and Buying a Holiday? 24 Exhibit 24: Breakdown of Products Bought Online in the Last 12 Months (2006-2007) 25 Exhibit 25: Average Number of Products Booked Online per Person in 12 Months (2006-2007) 26 Exhibit 26: Destination for Most Recent Leisure Trip 27 Exhibit 27: Amount Spent Online for Most Recent Leisure Trip 27 Exhibit 28: Online Spend of the Long-haul Travellers 28 Exhibit 29: First Point of Call when Researching for Most Recent Leisure Trip 29 Exhibit 30: Long-haul Travellers: First Point of Call for Research (Except Google) 30 Exhibit 31: Type and Number of these Websites Used for Research for Most Recent Trip 30 Exhibit 32: Type and Number of Websites Used for Research for Most Recent Long-haul Trip 32 Exhibit 33: “I Use the Internet to Buy Travel Because….” 33 Exhibit 34: Reasons People May Book Direct to a Hotel’s Own Website 34 Exhibit 35: Use of User Generated Content in Decision-making Process for Travel vs. Non-travel Products 35 © EyeforTravel Research. All rights reserved. 5
    • UK Online Travel Market | Consumer Snapshot Exhibit 36: What is Influential when Booking Travel Online 37 Exhibit 37: OTA Brand Recognition and Use 38 Exhibit 38: % of Young Professionals Who Would Prefer to Use a Well-known Name: High Street Agent vs. OTA 41 Exhibit 39: % of Young Professionals Who “Don’t Mind” if the Agent Has a Well-known Name: High Street Agent vs. OTA 41 Exhibit 40: What the Typical Research Online & Book Offline Travellers Think About Buying Travel Online 42 Exhibit 41: What Would Influence the Typical Research Online & Book Offline Travellers to Book Directly on a Hotel’s Own Website 43 6 © EyeforTravel Research. All rights reserved. 6