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![Chapter 19 MANAGING PERSONAL COMMUNICATIONS: --- Direct and interactive marketing word of mouth, and personal selling ,[object Object],[object Object],ATENEO GRADUATE SCHOOL OF BUSINESS MARKMA-V52](https://image.slidesharecdn.com/10questionsforchapter19-renwei-100901202949-phpapp01/85/10-questions-for-chapter19-ren-wei-1-320.jpg)
![1. Which is the accurate description of direct marketing? ,[object Object],[object Object],[object Object],[object Object],ATENEO GRADUATE SCHOOL OF BUSINESS MARKMA-chapter19-F05](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)