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Games for
   Health
 Conference
June 11-12, 2009
   Boston, MA




                        An Analysis of
                     Game Design Issues
                       in Brain Games
                            Brian M. Winn
                            Carrie Heeter
                             Apar Maniar
http://gel.msu.edu
                         ©Michigan State University, 2009
Games for
   Health
 Conference

                     Our Backgrounds
June 11-12, 2009
   Boston, MA



                     » Brian and Carrie
                       »   professors at Michigan State University
                       »   teach serious game design in the SGD MA
                           program at MSU
                       »   developed Brain Powered Games, a suite of 5
                           brain games in 2007-2008
                     » Apar Maniar
                       »   grad student in SGD MA program
                       »   this research relates to Apar’s in-progress
                           thesis

http://gel.msu.edu
Games for
   Health
 Conference

                     Games I am playing
June 11-12, 2009
   Boston, MA




http://gel.msu.edu
Games for
   Health
 Conference

                     Games I am playing
June 11-12, 2009
   Boston, MA




http://gel.msu.edu




                          dmat.msu.edu/showcase
Games for
   Health
 Conference

                     Brain Games are Ubiquitous!
June 11-12, 2009
   Boston, MA




                     » Explosion of "brain games"
                     » Google search for “brain games”
                       yields 18M hits.
                     » Sharp Brains 2008 market report
                       studied 20 companies in the brain
                       game market.
                     » Brain games span platforms
                     » Many are free; some require a
                       subscription or purchase
                     » Some are single games, some are
http://gel.msu.edu     integrated suites of games
                     » Some are more gamey, others are
                       more trainey.
Games for
   Health
 Conference

                     Our analysis
June 11-12, 2009
   Boston, MA




                     » Most people ask, do brain games
                       have positive impacts on brain
                       health?
                     » This is increasingly supported by
                       research.
                     » We ask a quite different
                       question…
                     » How good are brain games, as
http://gel.msu.edu
                       games?
                     » Disclaimer
Games for
   Health
 Conference

                     Methods
June 11-12, 2009
   Boston, MA




                     » We looked at "best of breed" –
                       commercial brain game companies
                       offering integrated suites of games
                     » Available via the internet (web-based
                       or downloadable) for a PC or Mac.
                     » Did not explore console or handheld.
                     » We targeted games which primarily
                       exercised a particular cognitive
                       function
                          We used our neurologist’s definitions,
http://gel.msu.edu         which usually agreed with company’s self
                           classification.
                          Excluded executive functioning
Games for
   Health
 Conference
June 11-12, 2009
   Boston, MA
                      The Sample
                                              visual-
                           WEB         memory spatial language attention total
                     Fit Brains          2       2        2        2       8
                     Happy Neuron         2       2        2       2       8
                     Lumosity             2       2        1       2       7
                     DOWNLOADABLE

                     Brain Challenge      1       1        0       1       3


                     Brainiversity        1       0        1       1       3

http://gel.msu.edu   Big Fish Brain
                                          0       2        2       0       4
                     Teasers

                           total          8       9        8       8      33
Games for
   Health
 Conference
                     ATTENTION GAMES
June 11-12, 2009
   Boston, MA




http://gel.msu.edu
Games for
   Health
 Conference
                     MEMORY GAMES
June 11-12, 2009
   Boston, MA




http://gel.msu.edu
Games for
   Health
 Conference
                     VISUAL-SPATIAL GAMES
June 11-12, 2009
   Boston, MA




http://gel.msu.edu
                          ELEMENTS   JIGSAW WORLD
Games for
   Health
 Conference
                           LANGUAGE GAMES
June 11-12, 2009
   Boston, MA




              WORD ZEN:       FORGOTTEN
http://gel.msu.edu
               Mahjongg      RIDDLES: The
              Reinvented    Moonlight Sonatas
Games for
   Health
 Conference

                     How did we define fun?
June 11-12, 2009
   Boston, MA




                     » Beauty                  » Creation
                     » Immersion               » Power
                     » Intellectual            » Exploration/Discove
                       Problem Solving           ry
                     » Competition             » Advancement &
                     » Social Interaction        Completion
                     » Humor                   » Mental Ability
                     » Thrill of Danger        » Altruism*
                     » Physical Activity
http://gel.msu.edu                             » Learning*
                     » Love

                               Pierre-Alexandre Garneau - Fourteen Forms of Fun
Games for
   Health
 Conference

                     How did we evaluate
June 11-12, 2009
   Boston, MA




                     » Three players
                     » Each coded forms of fun as
                          0=not present
                          1=slightly present
                          2=extensively present
                     » Also coded many other aspects
                     » Once all the players had coded
                          checked for reliability
                          ensured each of the coder understood the
                           various categories
http://gel.msu.edu
                          some recoding
Games for
   Health
 Conference
June 11-12, 2009
                     Forms of Fun                (n=29, pure BGs)
   Boston, MA

                      mental ability                              100%
                      advancement & completion                     48%
                      competition                                  48%
                      beauty                                       45%
                      immersion                                    45%
                      intellectual problem solving                 24%
                      exploration/discovery                        21%
                      story                                        21%
                      humor                                        17%
                      learning (about real world)                  17%
                      creation                                     10%
http://gel.msu.edu    thrill of danger                              7%
                      physical ability, application of ability,
                      social interaction, love, power,
                      altruism                                     0%
Games for
   Health
 Conference
June 11-12, 2009
   Boston, MA
                     Fun by Brain Domain                                 (n=29)

                                 Average (based on 0 to 2 scale)
                                                   language    visual    memory attention
                     mental ability                      1.8       1.5        1.8     1.5
                     advancement & completion            0.3       0.5        0.9     0.9
                     competition                         1.5       1.4        1.6     1.3
                     visual beauty                       0.7       0.5        0.3     0.5
                     immersion (sense of place)          0.3       0.5        0.2     0.8
                     int. problem-solving                0.0       0.2        0.4     0.4
                     exploration/discovery               0.0       0.3        0.3     0.3
                     story                               0.2       0.0        0.6     0.1
                     humor                               0.2       0.0        0.3     0.1
                     learning (about real world)         0.2       0.2        0.1     0.3
http://gel.msu.edu
                     creation                            0.7       0.0        0.0     0.0
                     thrill of danger                    0.0       0.2        0.1     0.0
Games for
   Health
 Conference

                     Total Forms of Fun
June 11-12, 2009
   Boston, MA
                                                  (n=33)


                                                Average    Variance
                     Big Fish games                7.6         0.5
                     Fit Brains                    6.1         1.3
                     Lumosity                      4.4         2.9
                     Brainiversity                 3.0         1.0
                     Brain Challenge               3.0         1.7
                     Happy Neuron                  2.5         1.7


                                         1 game had 1 form of fun
                                       1 game had 10 forms of fun
http://gel.msu.edu
                                             the average was 4.5
Games for
   Health
 Conference

                     Should brain games be fun?
June 11-12, 2009
   Boston, MA




                     » YES?
                        People will play more if it’s fun.
                        More people will play if it’s fun.
                        Fun is positive for mental health.

                     » NO?
                        It has to be hard to be good for you.
                         Maybe that’s not fun?
                        Is there an added placebo effect if
                         mental exercise is not fun?
http://gel.msu.edu
                        Designing for fun may conflict with
                         cognitive goals of the exercise.
Games for
   Health
 Conference
June 11-12, 2009
                     How to improve the “fun factor”
   Boston, MA

                     » Enhance the visual beauty of the game.



                                              Visual Style
                          Big Fish games              3.0
                          Fit Brains
                          Happy Neuron                2.9
                          Brain Challenge             2.7
                          Lumosity                    2.1
                                                      1.5
http://gel.msu.edu
                          Brainiversity               1.0
Games for
   Health
 Conference

                     Brainiversity
June 11-12, 2009
   Boston, MA




http://gel.msu.edu
Games for
   Health
 Conference

                     Happy Neuron
June 11-12, 2009
   Boston, MA




http://gel.msu.edu
Games for
   Health
 Conference
June 11-12, 2009
   Boston, MA        Lumosity




http://gel.msu.edu
Games for
   Health
 Conference
                     Brain Challenge
June 11-12, 2009
   Boston, MA




http://gel.msu.edu
                                       Brain Challenge by Gameloft
Games for
   Health
 Conference

                     Fit Brain
June 11-12, 2009
   Boston, MA




http://gel.msu.edu
Games for
   Health
 Conference
                     How to improve the “fun factor”
June 11-12, 2009
   Boston, MA




                     » Add a backstory
                       »   1 of 29 brain games had a backstory
                       »   (3 of 4 casuals games did)
                     » Create a scenario
                       »   48% none, 38% slight, 14% rich
                     » Give the player a role to play
                       »   31% had an imaginary player role
                       »   17% an actual player story

http://gel.msu.edu
                     » Story, scenario, and visual style
                       should work in tandem to create a
                       coherent experience
Games for
   Health
 Conference
                      How to improve the “fun factor”
June 11-12, 2009
   Boston, MA




                      » Use sound to enhance immersion

                                                   sound pleasing mood
                                     continuous   feedbac   (not    sound
                                       music         k    “plain”) effects
                     Big Fish games       100%       100%     100%    75%
                     Brain Challenge      100%       100%      67%    33%
                     Brainiversity        100%       100%      33%     0%
                     Fit Brains             0%       100%      63%    75%
                     Lumosity               0%       100%      14%    14%
http://gel.msu.edu

                     Happy Neuron           0%       100%        0%    0%
Games for
   Health
 Conference
June 11-12, 2009
                     How to improve the “fun factor”
   Boston, MA


                     » Makes sure the challenge keeps
                       the player in the flow channel
                                       Selectable Challenge
                                                               (n)
                                        difficulty increases
                     Brain Challenge        100%      100%     3

                     Happy Neuron           100%        25%    8

                     Big Fish games          50%        75%    4
                     Brainiversity            0%        67%    3
http://gel.msu.edu

                     Lumosity                 0%        57%    7
                     Fit Brains               0%        50%    8
Games for
   Health
 Conference
                     How to improve the “fun factor”
June 11-12, 2009
   Boston, MA




                     » Give the player choice (player
                       selectable content)

                                                     Content
                          Happy Neuron                 25%
                          Fit Brains                   13%
                          Brain Challenge                0%
                          Lumosity                       0%
                          Brainiversity                  0%
http://gel.msu.edu

                     3 of 29 BGs allowed players to select content.
Games for
   Health
 Conference
                     How to improve the “fun factor”
June 11-12, 2009
   Boston, MA




                     » Guide the player (provide hints)
                                               Hints
                           Big Fish games     100%
                           Happy Neuron        25%
                           Fit Brains          25%
                           Lumosity            14%
                           Brainiversity        0%
http://gel.msu.edu
                           Brain Challenge      0%

                      Only 17% of BGs offered players hints.
Games for
   Health
 Conference
June 11-12, 2009
                     How to improve the “fun factor”
   Boston, MA

                     » Provide informative feedback and
                       take advantage of competition




http://gel.msu.edu
Games for
   Health
 Conference

                     Conclusions
June 11-12, 2009
   Boston, MA




                     » There are likely many motivators
                       that bring people to brain games.
                     » Fun is one motivator that has not
                       been fully utilized to date.
                     » There are several ways to improve
                       the fun in these games.
                     » The forms of fun serve as one
http://gel.msu.edu
                       guide to increasing the fun in brain
                       games.
Games for
   Health
 Conference

                     Questions?
June 11-12, 2009
   Boston, MA




                     » Brian Winn (winnb@msu.edu)
                     » Carrie Heeter (heeter@msu.edu)
                     » Apar Maniar
                       (apar.maniar@gmail.com)

                     » http://gel.msu.edu
                     » http://seriousgames.msu.edu
http://gel.msu.edu

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An analysis of Game Design Issues in Brain Games

  • 1. Games for Health Conference June 11-12, 2009 Boston, MA An Analysis of Game Design Issues in Brain Games Brian M. Winn Carrie Heeter Apar Maniar http://gel.msu.edu ©Michigan State University, 2009
  • 2. Games for Health Conference Our Backgrounds June 11-12, 2009 Boston, MA » Brian and Carrie » professors at Michigan State University » teach serious game design in the SGD MA program at MSU » developed Brain Powered Games, a suite of 5 brain games in 2007-2008 » Apar Maniar » grad student in SGD MA program » this research relates to Apar’s in-progress thesis http://gel.msu.edu
  • 3. Games for Health Conference Games I am playing June 11-12, 2009 Boston, MA http://gel.msu.edu
  • 4. Games for Health Conference Games I am playing June 11-12, 2009 Boston, MA http://gel.msu.edu dmat.msu.edu/showcase
  • 5. Games for Health Conference Brain Games are Ubiquitous! June 11-12, 2009 Boston, MA » Explosion of "brain games" » Google search for “brain games” yields 18M hits. » Sharp Brains 2008 market report studied 20 companies in the brain game market. » Brain games span platforms » Many are free; some require a subscription or purchase » Some are single games, some are http://gel.msu.edu integrated suites of games » Some are more gamey, others are more trainey.
  • 6. Games for Health Conference Our analysis June 11-12, 2009 Boston, MA » Most people ask, do brain games have positive impacts on brain health? » This is increasingly supported by research. » We ask a quite different question… » How good are brain games, as http://gel.msu.edu games? » Disclaimer
  • 7. Games for Health Conference Methods June 11-12, 2009 Boston, MA » We looked at "best of breed" – commercial brain game companies offering integrated suites of games » Available via the internet (web-based or downloadable) for a PC or Mac. » Did not explore console or handheld. » We targeted games which primarily exercised a particular cognitive function  We used our neurologist’s definitions, http://gel.msu.edu which usually agreed with company’s self classification.  Excluded executive functioning
  • 8. Games for Health Conference June 11-12, 2009 Boston, MA The Sample visual- WEB memory spatial language attention total Fit Brains 2 2 2 2 8 Happy Neuron 2 2 2 2 8 Lumosity 2 2 1 2 7 DOWNLOADABLE Brain Challenge 1 1 0 1 3 Brainiversity 1 0 1 1 3 http://gel.msu.edu Big Fish Brain 0 2 2 0 4 Teasers total 8 9 8 8 33
  • 9. Games for Health Conference ATTENTION GAMES June 11-12, 2009 Boston, MA http://gel.msu.edu
  • 10. Games for Health Conference MEMORY GAMES June 11-12, 2009 Boston, MA http://gel.msu.edu
  • 11. Games for Health Conference VISUAL-SPATIAL GAMES June 11-12, 2009 Boston, MA http://gel.msu.edu ELEMENTS JIGSAW WORLD
  • 12. Games for Health Conference LANGUAGE GAMES June 11-12, 2009 Boston, MA WORD ZEN: FORGOTTEN http://gel.msu.edu Mahjongg RIDDLES: The Reinvented Moonlight Sonatas
  • 13. Games for Health Conference How did we define fun? June 11-12, 2009 Boston, MA » Beauty » Creation » Immersion » Power » Intellectual » Exploration/Discove Problem Solving ry » Competition » Advancement & » Social Interaction Completion » Humor » Mental Ability » Thrill of Danger » Altruism* » Physical Activity http://gel.msu.edu » Learning* » Love Pierre-Alexandre Garneau - Fourteen Forms of Fun
  • 14. Games for Health Conference How did we evaluate June 11-12, 2009 Boston, MA » Three players » Each coded forms of fun as  0=not present  1=slightly present  2=extensively present » Also coded many other aspects » Once all the players had coded  checked for reliability  ensured each of the coder understood the various categories http://gel.msu.edu  some recoding
  • 15. Games for Health Conference June 11-12, 2009 Forms of Fun (n=29, pure BGs) Boston, MA mental ability 100% advancement & completion 48% competition 48% beauty 45% immersion 45% intellectual problem solving 24% exploration/discovery 21% story 21% humor 17% learning (about real world) 17% creation 10% http://gel.msu.edu thrill of danger 7% physical ability, application of ability, social interaction, love, power, altruism 0%
  • 16. Games for Health Conference June 11-12, 2009 Boston, MA Fun by Brain Domain (n=29) Average (based on 0 to 2 scale) language visual memory attention mental ability 1.8 1.5 1.8 1.5 advancement & completion 0.3 0.5 0.9 0.9 competition 1.5 1.4 1.6 1.3 visual beauty 0.7 0.5 0.3 0.5 immersion (sense of place) 0.3 0.5 0.2 0.8 int. problem-solving 0.0 0.2 0.4 0.4 exploration/discovery 0.0 0.3 0.3 0.3 story 0.2 0.0 0.6 0.1 humor 0.2 0.0 0.3 0.1 learning (about real world) 0.2 0.2 0.1 0.3 http://gel.msu.edu creation 0.7 0.0 0.0 0.0 thrill of danger 0.0 0.2 0.1 0.0
  • 17. Games for Health Conference Total Forms of Fun June 11-12, 2009 Boston, MA (n=33) Average Variance Big Fish games 7.6 0.5 Fit Brains 6.1 1.3 Lumosity 4.4 2.9 Brainiversity 3.0 1.0 Brain Challenge 3.0 1.7 Happy Neuron 2.5 1.7 1 game had 1 form of fun 1 game had 10 forms of fun http://gel.msu.edu the average was 4.5
  • 18. Games for Health Conference Should brain games be fun? June 11-12, 2009 Boston, MA » YES?  People will play more if it’s fun.  More people will play if it’s fun.  Fun is positive for mental health. » NO?  It has to be hard to be good for you. Maybe that’s not fun?  Is there an added placebo effect if mental exercise is not fun? http://gel.msu.edu  Designing for fun may conflict with cognitive goals of the exercise.
  • 19. Games for Health Conference June 11-12, 2009 How to improve the “fun factor” Boston, MA » Enhance the visual beauty of the game. Visual Style Big Fish games 3.0 Fit Brains Happy Neuron 2.9 Brain Challenge 2.7 Lumosity 2.1 1.5 http://gel.msu.edu Brainiversity 1.0
  • 20. Games for Health Conference Brainiversity June 11-12, 2009 Boston, MA http://gel.msu.edu
  • 21. Games for Health Conference Happy Neuron June 11-12, 2009 Boston, MA http://gel.msu.edu
  • 22. Games for Health Conference June 11-12, 2009 Boston, MA Lumosity http://gel.msu.edu
  • 23. Games for Health Conference Brain Challenge June 11-12, 2009 Boston, MA http://gel.msu.edu Brain Challenge by Gameloft
  • 24. Games for Health Conference Fit Brain June 11-12, 2009 Boston, MA http://gel.msu.edu
  • 25. Games for Health Conference How to improve the “fun factor” June 11-12, 2009 Boston, MA » Add a backstory » 1 of 29 brain games had a backstory » (3 of 4 casuals games did) » Create a scenario » 48% none, 38% slight, 14% rich » Give the player a role to play » 31% had an imaginary player role » 17% an actual player story http://gel.msu.edu » Story, scenario, and visual style should work in tandem to create a coherent experience
  • 26. Games for Health Conference How to improve the “fun factor” June 11-12, 2009 Boston, MA » Use sound to enhance immersion sound pleasing mood continuous feedbac (not sound music k “plain”) effects Big Fish games 100% 100% 100% 75% Brain Challenge 100% 100% 67% 33% Brainiversity 100% 100% 33% 0% Fit Brains 0% 100% 63% 75% Lumosity 0% 100% 14% 14% http://gel.msu.edu Happy Neuron 0% 100% 0% 0%
  • 27. Games for Health Conference June 11-12, 2009 How to improve the “fun factor” Boston, MA » Makes sure the challenge keeps the player in the flow channel Selectable Challenge (n) difficulty increases Brain Challenge 100% 100% 3 Happy Neuron 100% 25% 8 Big Fish games 50% 75% 4 Brainiversity 0% 67% 3 http://gel.msu.edu Lumosity 0% 57% 7 Fit Brains 0% 50% 8
  • 28. Games for Health Conference How to improve the “fun factor” June 11-12, 2009 Boston, MA » Give the player choice (player selectable content) Content Happy Neuron 25% Fit Brains 13% Brain Challenge 0% Lumosity 0% Brainiversity 0% http://gel.msu.edu 3 of 29 BGs allowed players to select content.
  • 29. Games for Health Conference How to improve the “fun factor” June 11-12, 2009 Boston, MA » Guide the player (provide hints) Hints Big Fish games 100% Happy Neuron 25% Fit Brains 25% Lumosity 14% Brainiversity 0% http://gel.msu.edu Brain Challenge 0% Only 17% of BGs offered players hints.
  • 30. Games for Health Conference June 11-12, 2009 How to improve the “fun factor” Boston, MA » Provide informative feedback and take advantage of competition http://gel.msu.edu
  • 31. Games for Health Conference Conclusions June 11-12, 2009 Boston, MA » There are likely many motivators that bring people to brain games. » Fun is one motivator that has not been fully utilized to date. » There are several ways to improve the fun in these games. » The forms of fun serve as one http://gel.msu.edu guide to increasing the fun in brain games.
  • 32. Games for Health Conference Questions? June 11-12, 2009 Boston, MA » Brian Winn (winnb@msu.edu) » Carrie Heeter (heeter@msu.edu) » Apar Maniar (apar.maniar@gmail.com) » http://gel.msu.edu » http://seriousgames.msu.edu http://gel.msu.edu