Your SlideShare is downloading. ×
Simon Woolf - How to become a professional wine writer @wbis2014
Simon Woolf - How to become a professional wine writer @wbis2014
Simon Woolf - How to become a professional wine writer @wbis2014
Simon Woolf - How to become a professional wine writer @wbis2014
Simon Woolf - How to become a professional wine writer @wbis2014
Simon Woolf - How to become a professional wine writer @wbis2014
Simon Woolf - How to become a professional wine writer @wbis2014
Simon Woolf - How to become a professional wine writer @wbis2014
Simon Woolf - How to become a professional wine writer @wbis2014
Simon Woolf - How to become a professional wine writer @wbis2014
Simon Woolf - How to become a professional wine writer @wbis2014
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Simon Woolf - How to become a professional wine writer @wbis2014

171

Published on

Simon Woolf made the transition from wine blogger to professional wine writer. At WBIS 2014 he talked us through this journey and the pros and cons of the job

Simon Woolf made the transition from wine blogger to professional wine writer. At WBIS 2014 he talked us through this journey and the pros and cons of the job

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
171
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Why am I here? www.themorningclaret.com www.timatkin.com www.palatepress.com Decanter Roederer International Wine Writing Awards (Shortlisted 2013) UK Ambassador for Vinisud 2014 Palate Press “best of” articles, two years running
  • 2. What does professional mean? pro·fes·sion·al (prəˈfɛʃənəl) adjective. 1. a. Of, relating to, engaged in, or suitable for a profession: lawyers, doctors, and other professional people. b. Conforming to the standards of a profession: professional behavior. 2. Engaging in a given activity as a source of livelihood or as a career: a professional writer. 3. Performed by persons receiving pay: professional football. 4. Having or showing great skill; expert: a professional repair job.
  • 3. What does it mean for us?    You get paid Standard of writing should be consistent, assured & appropriate to the publication Maintain your integrity
  • 4. Why would you want to become one?  You get paid  Professional writers sometimes get taken more seriously than bloggers  More access to press tastings and trips  Peer recognition and respect  Larger audience for your writing
  • 5. Why wouldn't you want to become one? You get paid – but not very much Deadlines Word limits Less freedom – have to adhere to house style Editors may change what you write You're subjected to closer scrutiny
  • 6. How to do it – Method #1 Write from the heart Develop your own style Know your stuff – do your research Specialise Improve your writing – take a course if necessary Read other writers and other subjects – learn from them
  • 7. How to do it – Method #2 Be outrageous Be different Be confident Be funny
  • 8. How to do it – Method #3 Network with wine trade professionals Offer some free content to an online publication Pitch articles to the publications you enjoy Enter competitions for wine writing Promote yourself in a professional manner, on social media
  • 9. How NOT to do it    Use “smileys” in all your tweets/fb messages Slag off your colleagues Brag about free samples you got or trips you went on  Deliver your content late  Deliver content with too many words  Not spellchecking your work  Not writing in an appropriate style
  • 10. Thanks / Get in touch! Web http://themorningclaret.com Email simon@themorningclaret.com Twitter @simonjwoolf

×