Why am I here?
www.themorningclaret.com
www.timatkin.com
www.palatepress.com
Decanter
Roederer International Wine Writing ...
What does professional mean?
pro·fes·sion·al (prəˈfɛʃənəl)
adjective.
1. a. Of, relating to, engaged in, or suitable for a...
What does it mean for us?





You get paid
Standard of writing should be consistent,
assured & appropriate to the publ...
Why would you want to become one?



You get paid



Professional writers sometimes get taken
more seriously than blogge...
Why wouldn't you want to become one?
You get paid – but not very much
Deadlines
Word limits
Less freedom – have to adhere ...
How to do it – Method #1
Write from the heart
Develop your own style
Know your stuff – do your research
Specialise
Improve...
How to do it – Method #2

Be outrageous
Be different
Be confident
Be funny
How to do it – Method #3
Network with wine trade professionals
Offer some free content to an online
publication
Pitch arti...
How NOT to do it





Use “smileys” in all your tweets/fb
messages
Slag off your colleagues
Brag about free samples you...
Thanks / Get in touch!

Web

http://themorningclaret.com

Email

simon@themorningclaret.com

Twitter @simonjwoolf
Simon Woolf - How to become a professional wine writer @wbis2014
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Simon Woolf - How to become a professional wine writer @wbis2014

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Simon Woolf made the transition from wine blogger to professional wine writer. At WBIS 2014 he talked us through this journey and the pros and cons of the job

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Simon Woolf - How to become a professional wine writer @wbis2014

  1. 1. Why am I here? www.themorningclaret.com www.timatkin.com www.palatepress.com Decanter Roederer International Wine Writing Awards (Shortlisted 2013) UK Ambassador for Vinisud 2014 Palate Press “best of” articles, two years running
  2. 2. What does professional mean? pro·fes·sion·al (prəˈfɛʃənəl) adjective. 1. a. Of, relating to, engaged in, or suitable for a profession: lawyers, doctors, and other professional people. b. Conforming to the standards of a profession: professional behavior. 2. Engaging in a given activity as a source of livelihood or as a career: a professional writer. 3. Performed by persons receiving pay: professional football. 4. Having or showing great skill; expert: a professional repair job.
  3. 3. What does it mean for us?    You get paid Standard of writing should be consistent, assured & appropriate to the publication Maintain your integrity
  4. 4. Why would you want to become one?  You get paid  Professional writers sometimes get taken more seriously than bloggers  More access to press tastings and trips  Peer recognition and respect  Larger audience for your writing
  5. 5. Why wouldn't you want to become one? You get paid – but not very much Deadlines Word limits Less freedom – have to adhere to house style Editors may change what you write You're subjected to closer scrutiny
  6. 6. How to do it – Method #1 Write from the heart Develop your own style Know your stuff – do your research Specialise Improve your writing – take a course if necessary Read other writers and other subjects – learn from them
  7. 7. How to do it – Method #2 Be outrageous Be different Be confident Be funny
  8. 8. How to do it – Method #3 Network with wine trade professionals Offer some free content to an online publication Pitch articles to the publications you enjoy Enter competitions for wine writing Promote yourself in a professional manner, on social media
  9. 9. How NOT to do it    Use “smileys” in all your tweets/fb messages Slag off your colleagues Brag about free samples you got or trips you went on  Deliver your content late  Deliver content with too many words  Not spellchecking your work  Not writing in an appropriate style
  10. 10. Thanks / Get in touch! Web http://themorningclaret.com Email simon@themorningclaret.com Twitter @simonjwoolf

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