Exquisitely designed, skillfully crafted dirndln cater to a niche market--Erika Neumayer is bringing industrial chic and custom design to the traditional German dress.

1. RARE DIRNDL
Show Booth Assessment by Amy Meadows, Windows Matter

2. IMAGINE A STEAMPUNK
OKTOBERFEST.
Erika Neumayer’s traditional German
clothing is given a fresh, fashionable
edge. Her Lincoln Square studio
exudes old-country warmth with
updated industrial touches in fixturing
and presentation methods.

3. E X I S T I N G M A N N E QU I N S A N D
FORMS
White molded hanging forms can be painted
If desired, existing dressmaker forms can be
“pewter” to better complement metal fixture
slipcovered in a light steel cover to further
components.
unify presentation.

4. MERCHANDISING
Group merchandise by collection vs.
size. Matching black hangers would
be ideal but require a more substantial
investment.

5. EXISTING PIPE RACKS ARE BRAND-RIGHT AND STURDY—PERHAPS
TOO STURDY! UPDATE EXISTING, LIGHTER WEIGHT ROLLING
RACKS WITH A BASE ENCLOSURE FROM SURPLUS STUDIO
FLOORING. THIS WILL ALL VISUAL WEIGHT TO THE RACK AND
PROVIDE A LOW PLATFORM FOR ADDITIONAL MERCH IF DESIRED.

6. CONTINUE TO USE GRATED WALLS AS DRESSING ROOM,
REINFORCE AS NEEDED FOR STABILITY.
BASED ON GRATE SIZING, USE BINDER RINGS TO ATTACH
SQUARES OF STUDIO FLOORING TO WALL EXTERIOR

7. D R E S S I N G RO O M E N H A N C E M E N T
 Create curtain for dressing room
corner from rough linen or canvas
painter’s drop cloth (a nice industrial
touch) Possible images include:
 RARE Logo
 Stylized rendering and/or pattern
shapes.
 Random scatter of edelweiss.

8. BRAVO!
This smaller, higher table will allow you
to eliminate a larger draped table and
avoid “cul-de-sac syndrome” by
opening up your booth area. You might
want to create 2 more—1 lower, 1
higher—to create a clustered
presentation.
This table and sign are absolutely
perfect—congratulations!