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Today’s Avon
Storefront Assessment
prepared for Six Corners
Association and Today’s
Avon Store
Project Goals:
Edit signage for clearer message, cleaner appearance.
Find alternative to blinds for reducing light in stor...
Recommendations:
Permanently remove existing blinds,
white lights, “open” signage, etc.
Thoroughly clean glass—inside and
...
Request that painted surfaces
be repaired and repainted.
Update window vinyl signage
to include web address, twitter
and f...
The store’s interior is cheery—and crowded! There are a sufficient
number of fixtures available for the AVON product but t...
Regroup fixtures. Create visual strikepoint @ entrance with mannequins. Remove
or relocate resale items. Replace framed ar...
Replace “Today’s Avon” signage—create (paint) pink or white 12”18” strip across top of wall. Add new lettering + recruitin...
Not to scale!
Recommendations:
-all existing wall shelving to remain.
-reconfiguration of caseline roughly as shown
-featu...
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Today’s Avon: Storefront Improvement Project

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We all benefit from fresh perspective. As part of Six Corners' Storefront Improvement program, I conducted both an exterior and interior assessment of Today's Avon, overseeing execution and assisting with re-fixturing, new block plans, etc.

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Today’s Avon: Storefront Improvement Project

  1. 1. Today’s Avon Storefront Assessment prepared for Six Corners Association and Today’s Avon Store
  2. 2. Project Goals: Edit signage for clearer message, cleaner appearance. Find alternative to blinds for reducing light in store. Evaluate customer view of store from sidewalk + door. Evaluate business categories—retail vs. resale. Establish best practices for use of seasonal décor.
  3. 3. Recommendations: Permanently remove existing blinds, white lights, “open” signage, etc. Thoroughly clean glass—inside and out. Remove all signage and products from ledge. Update or remove planters. Replace white blinds with pink panels (fabric or plastic), doublesided. Uniform @ 36” length from frame. Create “open”/”closed” signage for door with store hours.
  4. 4. Request that painted surfaces be repaired and repainted. Update window vinyl signage to include web address, twitter and fb badges.
  5. 5. The store’s interior is cheery—and crowded! There are a sufficient number of fixtures available for the AVON product but the presence of resale items muddies the merchandise mix.
  6. 6. Regroup fixtures. Create visual strikepoint @ entrance with mannequins. Remove or relocate resale items. Replace framed artwork with merch. categories (“hair care”, etc.) or beauty-related graphics.
  7. 7. Replace “Today’s Avon” signage—create (paint) pink or white 12”18” strip across top of wall. Add new lettering + recruiting information. Reduce no. of individual signs taped to wall. Confirm consistent font usage on store collateral. Covers for overhead fluorescent lights?
  8. 8. Not to scale! Recommendations: -all existing wall shelving to remain. -reconfiguration of caseline roughly as shown -feature table in aisle -4 matching white shelf units redistributed, placed back to back parallel to storefront. -fixtures to be eliminated: popchips spinner, armoire in nw corner and a few others. -resale component? Ideally, will be eliminated but otherwise. . . regrouped to a rear corner

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