SlideShare a Scribd company logo
1 of 23
15 SOCIAL MEDIA SECRETS IN 15 MINUTES NOVEMBER 15
Presentation prepared for: Digital Megaphone Summit
November, 2013
AGENDA

1

About Me

2

15 Tips

3

Stay connected

Copyright © 2013 Rightpoint | Proprietary and Confidential

2
ABOUT RIGHTPOINT AND I
ABOUT JEFF AND RIGHTPOINT

Social Computing, SharePoint, Mobile Strategist and Evangelist

President of Chicago Social Media Club
Internationally sought after speaker
Follow me and Twitter and tweet “Listening to the 15 social media secrets in
15 minutes with @jwillie and @Digimegaphone
Copyright © 2013 Rightpoint | Proprietary and Confidential

4
ABOUT RIGHTPOINT
WE DELIVER EXPERIENCES THAT
TRANSFORM BRANDS AND BUSINESS

Copyright © 2013 Rightpoint | Proprietary and Confidential

5
BRAND and MARKETING SOLUTIONS
We create digital experiences that inspire action
through our fully-integrated process.
»
»
»
»
»
»
»

Brand Strategy and Execution
Multi-Channel Solutions
Campaign Development
Logo/Identity Development
Interactive Design
Information Architecture
Usability Testing

Copyright © 2013 Rightpoint | Proprietary and Confidential

6
TECHNOLOGY SOLUTIONS
We combine leading-edge technology, industry expertise
and business process improvements to do more with less.
»
»
»
»
»
»
»
»
»
»

Websites/Microsites
Mobile Application Development
e-Commerce and Business Applications
Web Content Management (WCM)
Intranets/Extranets/Portals
Collaboration and Social Computing
Business Intelligence and Web Analytics
Customer Relationship Management
Cloud Computing
Unified Communication

Copyright © 2013 Rightpoint | Proprietary and Confidential

7
SECRET NUMBER ONE

BE AUTHENTIC

Copyright © 2013 Rightpoint | Proprietary and Confidential

8
SECRET NUMBER TWO

TELL STORIES

Copyright © 2013 Rightpoint | Proprietary and Confidential

9
SECRET NUMBER THREE

BE CREATIVE

Copyright © 2013 Rightpoint | Proprietary and Confidential

10
SECRET NUMBER FOUR

CHOOSE THE RIGHT CHANNEL

Copyright © 2013 Rightpoint | Proprietary and Confidential

11
SECRET NUMBER FIVE

CONTENT RULES

Copyright © 2013 Rightpoint | Proprietary and Confidential

12
SECRET NUMBER SIX

REPURPOSE YOUR CONTENT

Copyright © 2013 Rightpoint | Proprietary and Confidential

13
SECRET NUMBER SEVEN

CONSISTENCY

Copyright © 2013 Rightpoint | Proprietary and Confidential

14
SECRET NUMBER EIGHT

USE TWITTER PROACTIVELY

Copyright © 2013 Rightpoint | Proprietary and Confidential

15
SECRET NUMBER NINE

FACEBOOK MATTERS

Copyright © 2013 Rightpoint | Proprietary and Confidential

16
SECRET NUMBER TEN

SO DOES INSTAGRAM

Copyright © 2013 Rightpoint | Proprietary and Confidential

17
SECRET NUMBER ELEVEN

LINKED IN RULES

Copyright © 2013 Rightpoint | Proprietary and Confidential

18
SECRET NUMBER TWELVE

USE MORE VIDEO

Copyright © 2013 Rightpoint | Proprietary and Confidential

19
SECRET NUMBER THIRTEEN

BE SUPPORTIVE & HELPFUL

Copyright © 2013 Rightpoint | Proprietary and Confidential

20
SECRET NUMBER FOURTEEN

TAKE THE TIME

Copyright © 2013 Rightpoint | Proprietary and Confidential

21
SECRET NUMBER FIFTEEN

HAVE FUN

Copyright © 2013 Rightpoint | Proprietary and Confidential

22
STAY CONNECTED:
JEFF WILLINGER
JWILLINGER@RIGHTPOINT.COM
WWW.TWITTER.COM/JWILLIE
WWW.LINKEDIN.COM/IN/JEFFWILLINGER
WWW.FACEBOOK.COM/JEFFWILLINGER

29 North Wacker Drive | Fourth Floor | Chicago, Illinois 60606
312.920.8383 | 312.920.8384 fax
rightpoint.com

More Related Content

Viewers also liked (7)

Leaflet Astare
Leaflet AstareLeaflet Astare
Leaflet Astare
 
my 2015
my 2015my 2015
my 2015
 
Ragan SharePoint Co
Ragan SharePoint CoRagan SharePoint Co
Ragan SharePoint Co
 
SharePoint and Mobile
SharePoint and MobileSharePoint and Mobile
SharePoint and Mobile
 
SharePoint Saturday St. Louis: Putting the Sexy Back in SharePoint
SharePoint Saturday St. Louis: Putting the Sexy Back in SharePointSharePoint Saturday St. Louis: Putting the Sexy Back in SharePoint
SharePoint Saturday St. Louis: Putting the Sexy Back in SharePoint
 
SharePoint Saturday Austin: What's In It for Me? Driving User Adoption and E...
SharePoint Saturday Austin: What's In It for Me?  Driving User Adoption and E...SharePoint Saturday Austin: What's In It for Me?  Driving User Adoption and E...
SharePoint Saturday Austin: What's In It for Me? Driving User Adoption and E...
 
O uso de tecnologias móveis em bibliotecas
O uso de tecnologias móveis em bibliotecasO uso de tecnologias móveis em bibliotecas
O uso de tecnologias móveis em bibliotecas
 

Similar to 15 Social Media Secrets in 15 Minutes Digital Megaphone Social Media & PR Monitoring and Measurement Summit

The Move to Predictive Social Analytics
The Move to Predictive Social AnalyticsThe Move to Predictive Social Analytics
The Move to Predictive Social Analytics
Marketo
 
Adobe presentation sydney
Adobe presentation sydneyAdobe presentation sydney
Adobe presentation sydney
Michael Buckley
 
Content Marketing: Fuel for Your Lead Generation Strategy
Content Marketing: Fuel for Your Lead Generation StrategyContent Marketing: Fuel for Your Lead Generation Strategy
Content Marketing: Fuel for Your Lead Generation Strategy
Marketo
 

Similar to 15 Social Media Secrets in 15 Minutes Digital Megaphone Social Media & PR Monitoring and Measurement Summit (20)

Jeff Willinger's 15 Social Media Secrets in 15 Minutes
Jeff Willinger's 15 Social Media Secrets in 15 MinutesJeff Willinger's 15 Social Media Secrets in 15 Minutes
Jeff Willinger's 15 Social Media Secrets in 15 Minutes
 
How To Harness The Power of Social Media
How To Harness The Power of Social MediaHow To Harness The Power of Social Media
How To Harness The Power of Social Media
 
Digital Marketing NOW - Hot Digital Marketing Trends 2014 vs. 2024
Digital Marketing NOW - Hot Digital Marketing Trends 2014 vs. 2024Digital Marketing NOW - Hot Digital Marketing Trends 2014 vs. 2024
Digital Marketing NOW - Hot Digital Marketing Trends 2014 vs. 2024
 
The Pitch Process: Turning client briefs into great ideas, then selling them
The Pitch Process: Turning client briefs into great ideas, then selling themThe Pitch Process: Turning client briefs into great ideas, then selling them
The Pitch Process: Turning client briefs into great ideas, then selling them
 
Marketing’s Move to Predictive Social Analytics
Marketing’s Move to Predictive Social AnalyticsMarketing’s Move to Predictive Social Analytics
Marketing’s Move to Predictive Social Analytics
 
The 5 Secrets of Mobilizing an Advocate Army
The 5 Secrets of Mobilizing an Advocate ArmyThe 5 Secrets of Mobilizing an Advocate Army
The 5 Secrets of Mobilizing an Advocate Army
 
PRSA August Luncheon - Why Our Digital Profiles Matters Strategies on How To ...
PRSA August Luncheon - Why Our Digital Profiles Matters Strategies on How To ...PRSA August Luncheon - Why Our Digital Profiles Matters Strategies on How To ...
PRSA August Luncheon - Why Our Digital Profiles Matters Strategies on How To ...
 
CMO Event - Jade Tambini, DS SMITH PERPETUAL DEVOTION
CMO Event - Jade Tambini, DS SMITH PERPETUAL DEVOTIONCMO Event - Jade Tambini, DS SMITH PERPETUAL DEVOTION
CMO Event - Jade Tambini, DS SMITH PERPETUAL DEVOTION
 
The Move to Predictive Social Analytics
The Move to Predictive Social AnalyticsThe Move to Predictive Social Analytics
The Move to Predictive Social Analytics
 
"Extreme Trust" presented by Don Peppers
"Extreme Trust" presented by Don Peppers"Extreme Trust" presented by Don Peppers
"Extreme Trust" presented by Don Peppers
 
Dublin LinkedIn Day
Dublin LinkedIn DayDublin LinkedIn Day
Dublin LinkedIn Day
 
SF Rebels of Recruiting Roadshow | Robert Hohman Welcome
SF Rebels of Recruiting Roadshow | Robert Hohman WelcomeSF Rebels of Recruiting Roadshow | Robert Hohman Welcome
SF Rebels of Recruiting Roadshow | Robert Hohman Welcome
 
Succeeding in the Age of Co-Creation
Succeeding in the Age of Co-CreationSucceeding in the Age of Co-Creation
Succeeding in the Age of Co-Creation
 
Linked in live business leader's conference
Linked in live business leader's conferenceLinked in live business leader's conference
Linked in live business leader's conference
 
Adobe presentation sydney
Adobe presentation sydneyAdobe presentation sydney
Adobe presentation sydney
 
The Future of Social Business
The Future of Social BusinessThe Future of Social Business
The Future of Social Business
 
Amy Jo Martin: Humanization Leads to Social Monetization
Amy Jo Martin: Humanization Leads to Social MonetizationAmy Jo Martin: Humanization Leads to Social Monetization
Amy Jo Martin: Humanization Leads to Social Monetization
 
The Business Of Content Management: Blogging V3.
The Business Of Content Management: Blogging V3.The Business Of Content Management: Blogging V3.
The Business Of Content Management: Blogging V3.
 
Content Marketing: Fuel for Your Lead Generation Strategy
Content Marketing: Fuel for Your Lead Generation StrategyContent Marketing: Fuel for Your Lead Generation Strategy
Content Marketing: Fuel for Your Lead Generation Strategy
 
Socialmediaforsalesmarketingprofessionals 130429014314-phpapp02
Socialmediaforsalesmarketingprofessionals 130429014314-phpapp02Socialmediaforsalesmarketingprofessionals 130429014314-phpapp02
Socialmediaforsalesmarketingprofessionals 130429014314-phpapp02
 

More from Jeff Willinger (8)

SPTechCon 2014 - Keep the Lawyers off Your Back:Where does eDiscover and Comp...
SPTechCon 2014 - Keep the Lawyers off Your Back:Where does eDiscover and Comp...SPTechCon 2014 - Keep the Lawyers off Your Back:Where does eDiscover and Comp...
SPTechCon 2014 - Keep the Lawyers off Your Back:Where does eDiscover and Comp...
 
Yammer 101
Yammer 101Yammer 101
Yammer 101
 
SharePoint Saturday 3 Successful Tips for a SharePoint Intranet
SharePoint Saturday 3 Successful Tips for a SharePoint IntranetSharePoint Saturday 3 Successful Tips for a SharePoint Intranet
SharePoint Saturday 3 Successful Tips for a SharePoint Intranet
 
SHARE Conference Social Business and SharePoint
SHARE Conference Social Business and SharePointSHARE Conference Social Business and SharePoint
SHARE Conference Social Business and SharePoint
 
Jeff’s linked in welcome video
Jeff’s linked in welcome videoJeff’s linked in welcome video
Jeff’s linked in welcome video
 
My New LinkedIn Welcome Video
My New LinkedIn Welcome VideoMy New LinkedIn Welcome Video
My New LinkedIn Welcome Video
 
Jeff Willinger LinkedIn Welcome Video
Jeff Willinger LinkedIn Welcome Video Jeff Willinger LinkedIn Welcome Video
Jeff Willinger LinkedIn Welcome Video
 
SharePoint Fest Denver
SharePoint Fest DenverSharePoint Fest Denver
SharePoint Fest Denver
 

Recently uploaded

EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
Earley Information Science
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
vu2urc
 

Recently uploaded (20)

Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfTech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdf
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 

15 Social Media Secrets in 15 Minutes Digital Megaphone Social Media & PR Monitoring and Measurement Summit