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Birth of a Product 
How 3D Printing can take you 
from concept to reality 
Lansing Maker Week 
LCC West 
October 10, 2014 
Joe Carr 
3D Printing Consultant
Ransom Eli Olds 
Founded the Olds Motor 
Vehicle Company in 1897 
Image credit: Wikipedia
Frederic Smith 
Co-founded of General 
Motors in 1908 
Image credit: Wikipedia
Larry Page 
Co-founded Google 
Inc. in 1998 
Image credit: Wikipedia
Lansing Maker Week 
History of 
Making 
New Tools 
and 
Rise of the 
Technology 
Maker 
Movement
What is 3D Printing? 
● 3D printing is a type of additive 
manufacturing using a computer 
controlled robot. 
● Invented in the 1980s 
● Became popularized in the late 2000s due 
to the RepRap project
3D Printers 
Makerbot and Orion 3D printers 
Image credit: Wikipedia Image credit: SeeMeCNC.com
What materials can you use? 
Is it just plastic? 
● Plastic 
● Metal 
● Ceramic 
● Rubber 
● Conductive 
● Wood 
● Sand 
● Concrete 
● Human tissue 
Image credit: Wikipedia
What do I need to print? 
Download a 3D model 
● Thingiverse.com 
● Repables.com 
Design using CAD 
● TinkerCAD.com 
● Solidworks 
3D Scanning 
● 123D Catch 
Image credit: Wikipedia
Advantages and Disadvantages 
● Speed 
● Zero inventory 
● Lower start up cost 
● No retooling 
● Safety 
● Low risk 
● Customization and 
complexity are free 
● Lower production 
volume 
● Higher unit cost 
● Limited material 
selection 
● Limitations of a 
type of process
The Process 
Inspiration 
Design 
Prototype 
Bring to 
Market 
Customer 
Discovery 
and 
Feedback
Inspiration 
● Identify a problem. 
● Can you create a 
solution? 
● Are other people 
affected by it and 
looking for a 
solution? 
Image credit: auckland.ac.nz
Design 
● Have a plan. 
● What material can you use to create it? 
● What process will be used? 
Image credit: Wikipedia
Customer Discovery 
● Who are you trying to reach? 
● Ask your customers! 
○ Are you interested in this solution? 
○ What features do you need? 
○ How much would you pay? 
● Record feedback 
● Make necessary changes
Prototype 
● Create first 
physical 
prototype. 
● Test and record 
feedback. 
● Iterate and refine 
to the Minimum 
Viable Product 
(MVP). 
Image credit: Stratasys
Bring to Market 
● Finalize your design and begin production 
● Sell through a website, Kickstarter, or 
distrubutor. 
● Continue to record feedback. 
● Start all over!
Where do I start? 
● Lansing Maker's Network and Lansing 
Inventor’s Network 
● East Lansing Public Library Makerspace 
● LEAP and 3D Lansing 
● The Runway 
● Michigan State and LCC
Let’s Make Something! 
Joe Carr 
@WhoIsJoeCarr 
joe@whoisjoecarr.com 
www.slideshare.net/whoisjoecarr

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Birth of a Product - Lansing Maker Week 2014

  • 1. Birth of a Product How 3D Printing can take you from concept to reality Lansing Maker Week LCC West October 10, 2014 Joe Carr 3D Printing Consultant
  • 2. Ransom Eli Olds Founded the Olds Motor Vehicle Company in 1897 Image credit: Wikipedia
  • 3. Frederic Smith Co-founded of General Motors in 1908 Image credit: Wikipedia
  • 4. Larry Page Co-founded Google Inc. in 1998 Image credit: Wikipedia
  • 5. Lansing Maker Week History of Making New Tools and Rise of the Technology Maker Movement
  • 6. What is 3D Printing? ● 3D printing is a type of additive manufacturing using a computer controlled robot. ● Invented in the 1980s ● Became popularized in the late 2000s due to the RepRap project
  • 7. 3D Printers Makerbot and Orion 3D printers Image credit: Wikipedia Image credit: SeeMeCNC.com
  • 8. What materials can you use? Is it just plastic? ● Plastic ● Metal ● Ceramic ● Rubber ● Conductive ● Wood ● Sand ● Concrete ● Human tissue Image credit: Wikipedia
  • 9. What do I need to print? Download a 3D model ● Thingiverse.com ● Repables.com Design using CAD ● TinkerCAD.com ● Solidworks 3D Scanning ● 123D Catch Image credit: Wikipedia
  • 10. Advantages and Disadvantages ● Speed ● Zero inventory ● Lower start up cost ● No retooling ● Safety ● Low risk ● Customization and complexity are free ● Lower production volume ● Higher unit cost ● Limited material selection ● Limitations of a type of process
  • 11. The Process Inspiration Design Prototype Bring to Market Customer Discovery and Feedback
  • 12. Inspiration ● Identify a problem. ● Can you create a solution? ● Are other people affected by it and looking for a solution? Image credit: auckland.ac.nz
  • 13. Design ● Have a plan. ● What material can you use to create it? ● What process will be used? Image credit: Wikipedia
  • 14. Customer Discovery ● Who are you trying to reach? ● Ask your customers! ○ Are you interested in this solution? ○ What features do you need? ○ How much would you pay? ● Record feedback ● Make necessary changes
  • 15. Prototype ● Create first physical prototype. ● Test and record feedback. ● Iterate and refine to the Minimum Viable Product (MVP). Image credit: Stratasys
  • 16. Bring to Market ● Finalize your design and begin production ● Sell through a website, Kickstarter, or distrubutor. ● Continue to record feedback. ● Start all over!
  • 17. Where do I start? ● Lansing Maker's Network and Lansing Inventor’s Network ● East Lansing Public Library Makerspace ● LEAP and 3D Lansing ● The Runway ● Michigan State and LCC
  • 18. Let’s Make Something! Joe Carr @WhoIsJoeCarr joe@whoisjoecarr.com www.slideshare.net/whoisjoecarr