Mar.08
Power to the PeoPle
SoCIAl MeDIA trACKer
v .3

Power to the people - Social Media Tracker Wave 3

3
Welcome to Wave 3
04 Introduction
06 Methodology
10 What is Social Media?
12 Global Snapshot
18 Blogging
34 Social Networking
48 Sharing Content
56 Consuming Content
76 Final Word

Introduction
Welcome to Universal McCanns global research into the This latest report demonstrates the continued growth of social
impact of social media. This project is an ongoing commitment media, the impacts of this are huge.
by Universal McCann to measure consumer usage, attitudes and
• The vast majority of users are producing content and there
interests in adopting social media platforms and is the largest