Universal McCann - Wave 3

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Universal McCann's Wave 3 research about social media.

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Universal McCann - Wave 3

  1. 1. Mar.08 Power to the PeoPle SoCIAl MeDIA trACKer v .3
  2. 2. Power to the people - Social Media Tracker Wave 3
  3. 3. 3 Welcome to Wave 3 04 Introduction 06 Methodology 10 What is Social Media? 12 Global Snapshot 18 Blogging 34 Social Networking 48 Sharing Content 56 Consuming Content 76 Final Word

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