15. Paying via QR Code
Starbucks could be a leading innovator in the start of mobile commerce
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16. Who Scans Them?
Gender QR Code Audience
Male 60.5%
Female 39.5%
Demographic Profile QR Code
Age QR Code Audience
Scanning Audience June 2011
13-17 108
18-24 136 Total Mobile Audience U.S. Age 13+
25-34 211
Source: comScore MobiLens
35-44 117
45-54 68
55-64 28
65+ 22
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17. Where are they found?
Location QR Code Audience
Printed magazine or newspaper 49.40%
Product packaging 35.30%
Website on PC 27.40%
Poster or flyer or kiosk 23.50%
Business card or brochure 13.40%
Storefront 12.80%
TV 11.70%
Demographic Profile QR Code Scanning Audience June 2011
Total Mobile Audience U.S. Age 13+
Source: comScore MobiLens
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18. SO IS QR CODE
RIGHT FOR MY SITUATION?
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19. Reasons
Do you have mobile content that can deliver to aid in the communication?
Does your consumer have a smart phone?
Will the consumer will be scanning multiple items around or within your
content?
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21. Generate The Code
Identify Your Target
URL
Tracking
Add Campaign Tracking
Use a URL Shortener
Shorten
Generate a QR Code
Code
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22. Generate The Code
Many QR Code generator exists
http://2d-code.co.uk/qr-code-generators/
How to Use Bit.ly QR Codes
http://mashable.com/2010/10/13/bit-ly-qr-codes/
2D Codes : 10 Commandments for Marketers
http://mashable.com/2011/01/28/qr-code-business-tips/
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23. Thanks!
Visit us at webaholic.co.in
facebook.com/webaholicindia
twitter.com/webaholicindia
linkedin.com/company/webaholic-india
Visit Webaholic on your mobile
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