Tero is leading UX design at HSBC for first direct, M&S Money and HSBC's own Internet banking products and services. Before joining the bank he was designing and running usability testing on mobile Internet products at Orange. His background is in computer engineering and Internet development and he's been designing and creating websites since 1994. He is as happy discussing the ISO9241 standards as he is talking about guerrilla style user research or technology and the latest gadgets. GET IN TOUCH WITH SIGMA This presentation is from Camp Digital, a free, one-day event in Manchester exploring some of the most important and emerging themes in the digital industry. To see more presentations and videos from the day visit: http://campdigital.wearesigma.com/2013/. Camp Digital was brought to you by Sigma. We are a leading specialist in User Experience consulting and design, information management, and web technologies. We provide research, analysis, design, development and support services, with specific expertise in usability, accessibility, content and document management, websites, intranets and online applications. If you think we can help you call us on 01625 427718 or email hello@wearesigma.com.

1. HOW USER-CENTRED
ARE YOU?
Tero Väänänen
@teropsv
about.me/tero_vaananen

2. All views are mine and not my employer's.
photo credit: David Travis

3. BS EN ISO 9241-210:2010
Human-centred design for interactive systems

4. six principles of user-
centred design

5. Principle #1:
The design is based upon
explicit understanding of
users, tasks and
environments.

6. "Incomplete understanding
of user needs is one of the
major sources of system
failure."
ISO 9241-210

7. http://javlaskitsystem.se/2012/02/whats-the-waiter-doing-with-the-computer-screen/

8. http://javlaskitsystem.se/2012/02/whats-the-waiter-doing-with-the-computer-screen/

9. Principle #2:
Users are involved
throughout design and
development.

10. "User involvement
should be active."
ISO 9241-210:2010

11. 'What do prototypes prototype?' at http://hci.stanford.edu/courses/cs247/2012/readings/WhatDoPrototypesPrototype.pdf, p.10

12. Principle #3:
The design is driven and
refined by user-centred
evaluation.

13. "Extent to which a product
can be used by specified
users to achieve specified
goals with effectiveness,
efficiency and satisfaction in a
specified context of use."
ISO 9241-11:1998

15. Principle #4:
The process is iterative.

16. "The most
appropriate design
cannot typically be
achieved without
iteration."
ISO 9241-210:2010

18. http://www.computerhistory.org/revolution/mobile-computing/18/321

19. "A lot of companies will do
six or seven prototypes of a
product because each one
takes time and money. Apple
will do a hundred — that’s
how many they did of the
MacBook." Leander Kahney

20. 5,127 PROTOTYPES

21. http://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/

22. The best results come
from testing no more
than 5 users and
running as many small
tests as you can afford.
Jakob Nielsen, 2000
http://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/

23. SKETCHING

24. PAPER PROTOTYPING

25. Principle #5:
The design addresses the
whole user experience.

26. useful
usable desirable
valuable
findable accessible
credible
UX Honeycomb by Peter Morville

27. Principle #6:
The design team includes
multidisciplinary skills and
perspectives.

28. BUSINESS/
PRODUCT
SYSTEMS
MANAGER
ANALYST
CUSTOMER
UAT
SERVICE
TESTER
STAFF USER
RESEARCHER
TECHNICAL
INFORMATION INTERACTION
COPYWRITER
SUPPORT ARCHITECT DESIGNER
VISUAL
DESIGNER
SUBJECT
USERS MATTER
EXPERT
MARKETING
DEVELOPER
MANAGER

29. design by
committee?

30. MORE WORKSHOPS,
LESS MEETINGS.

31. DESIGNERS AS
FACILITATORS

32. Why should I care?
BS EN ISO 9241-210:2010
Human-centred design for interactive systems

33. 97% of websites
fail at UX.
Adele Sage, Forrester 2012
http://blogs.forrester.com/adele_sage/12-03-15-lessons_learned_from_1500_website_user_experience_reviews

34. six simple principles
to follow.

35. complementary to
any existing process.

36. an international
standard for design.

37. Thank You.
Tero Väänänen
@teropsv
about.me/tero_vaananen
Thank you to David Travis (@userfocus) for guidance and help.