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HOW USER-CENTREDARE YOU?Tero Väänänen@teropsvabout.me/tero_vaananen
All views are mine and not my employers.photo credit: David Travis
BS EN ISO 9241-210:2010Human-centred design for interactive systems
six principles of user-    centred design
Principle #1:The design is based uponexplicit understanding ofusers, tasks andenvironments.
"Incomplete understandingof user needs is one of themajor sources of systemfailure."                     ISO 9241-210
http://javlaskitsystem.se/2012/02/whats-the-waiter-doing-with-the-computer-screen/
http://javlaskitsystem.se/2012/02/whats-the-waiter-doing-with-the-computer-screen/
Principle #2:Users are involvedthroughout design anddevelopment.
"User involvementshould be active."              ISO 9241-210:2010
What do prototypes prototype? at http://hci.stanford.edu/courses/cs247/2012/readings/WhatDoPrototypesPrototype.pdf, p.10
Principle #3:The design is driven andrefined by user-centredevaluation.
"Extent to which a productcan be used by specifiedusers to achieve specifiedgoals with effectiveness,efficiency and satisfac...
Principle #4:The process is iterative.
"The mostappropriate designcannot typically beachieved withoutiteration."               ISO 9241-210:2010
http://www.computerhistory.org/revolution/mobile-computing/18/321
"A lot of companies will dosix or seven prototypes of aproduct because each onetakes time and money. Applewill do a hundre...
5,127 PROTOTYPES
http://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/
The best results comefrom testing no morethan 5 users andrunning as many smalltests as you can afford.                    ...
SKETCHING
PAPER PROTOTYPING
Principle #5:The design addresses thewhole user experience.
usefulusable               desirable          valuablefindable              accessible          credible                   ...
Principle #6:The design team includesmultidisciplinary skills andperspectives.
BUSINESS/                PRODUCT                                           SYSTEMS                MANAGER                 ...
design bycommittee?
MORE WORKSHOPS, LESS MEETINGS.
DESIGNERS ASFACILITATORS
Why should I care?BS EN ISO 9241-210:2010Human-centred design for interactive systems
97% of websites  fail at UX.                                           Adele Sage, Forrester 2012        http://blogs.forr...
six simple principles      to follow.
complementary toany existing process.
an internationalstandard for design.
Thank You.Tero Väänänen@teropsvabout.me/tero_vaananenThank you to David Travis (@userfocus) for guidance and help.
Using ISO9241 to Build a Robust and Creative User Centred Design Strategy
Using ISO9241 to Build a Robust and Creative User Centred Design Strategy
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Using ISO9241 to Build a Robust and Creative User Centred Design Strategy

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Tero is leading UX design at HSBC for first direct, M&S Money and HSBC's own Internet banking products and services. Before joining the bank he was designing and running usability testing on mobile Internet products at Orange. His background is in computer engineering and Internet development and he's been designing and creating websites since 1994. He is as happy discussing the ISO9241 standards as he is talking about guerrilla style user research or technology and the latest gadgets.

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Transcript of "Using ISO9241 to Build a Robust and Creative User Centred Design Strategy"

  1. 1. HOW USER-CENTREDARE YOU?Tero Väänänen@teropsvabout.me/tero_vaananen
  2. 2. All views are mine and not my employers.photo credit: David Travis
  3. 3. BS EN ISO 9241-210:2010Human-centred design for interactive systems
  4. 4. six principles of user- centred design
  5. 5. Principle #1:The design is based uponexplicit understanding ofusers, tasks andenvironments.
  6. 6. "Incomplete understandingof user needs is one of themajor sources of systemfailure." ISO 9241-210
  7. 7. http://javlaskitsystem.se/2012/02/whats-the-waiter-doing-with-the-computer-screen/
  8. 8. http://javlaskitsystem.se/2012/02/whats-the-waiter-doing-with-the-computer-screen/
  9. 9. Principle #2:Users are involvedthroughout design anddevelopment.
  10. 10. "User involvementshould be active." ISO 9241-210:2010
  11. 11. What do prototypes prototype? at http://hci.stanford.edu/courses/cs247/2012/readings/WhatDoPrototypesPrototype.pdf, p.10
  12. 12. Principle #3:The design is driven andrefined by user-centredevaluation.
  13. 13. "Extent to which a productcan be used by specifiedusers to achieve specifiedgoals with effectiveness,efficiency and satisfaction in aspecified context of use." ISO 9241-11:1998
  14. 14. Principle #4:The process is iterative.
  15. 15. "The mostappropriate designcannot typically beachieved withoutiteration." ISO 9241-210:2010
  16. 16. http://www.computerhistory.org/revolution/mobile-computing/18/321
  17. 17. "A lot of companies will dosix or seven prototypes of aproduct because each onetakes time and money. Applewill do a hundred — that’show many they did of theMacBook." Leander Kahney
  18. 18. 5,127 PROTOTYPES
  19. 19. http://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/
  20. 20. The best results comefrom testing no morethan 5 users andrunning as many smalltests as you can afford. Jakob Nielsen, 2000 http://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/
  21. 21. SKETCHING
  22. 22. PAPER PROTOTYPING
  23. 23. Principle #5:The design addresses thewhole user experience.
  24. 24. usefulusable desirable valuablefindable accessible credible UX Honeycomb by Peter Morville
  25. 25. Principle #6:The design team includesmultidisciplinary skills andperspectives.
  26. 26. BUSINESS/ PRODUCT SYSTEMS MANAGER ANALYST CUSTOMER UAT SERVICE TESTER STAFF USER RESEARCHERTECHNICAL INFORMATION INTERACTION COPYWRITER SUPPORT ARCHITECT DESIGNER VISUAL DESIGNER SUBJECT USERS MATTER EXPERT MARKETING DEVELOPER MANAGER
  27. 27. design bycommittee?
  28. 28. MORE WORKSHOPS, LESS MEETINGS.
  29. 29. DESIGNERS ASFACILITATORS
  30. 30. Why should I care?BS EN ISO 9241-210:2010Human-centred design for interactive systems
  31. 31. 97% of websites fail at UX. Adele Sage, Forrester 2012 http://blogs.forrester.com/adele_sage/12-03-15-lessons_learned_from_1500_website_user_experience_reviews
  32. 32. six simple principles to follow.
  33. 33. complementary toany existing process.
  34. 34. an internationalstandard for design.
  35. 35. Thank You.Tero Väänänen@teropsvabout.me/tero_vaananenThank you to David Travis (@userfocus) for guidance and help.

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