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ARE YOU?

Tero Väänänen

@teropsv
about.me/tero_vaananen
All views are mine and not my employer's.
photo credit: David Travis
BS EN ISO 9241-210:2010
Human-centred design for interactive systems
six principles of user-
    centred design
Principle #1:
The design is based upon
explicit understanding of
users, tasks and
environments.
"Incomplete understanding
of user needs is one of the
major sources of system
failure."
                     ISO 9241-210
http://javlaskitsystem.se/2012/02/whats-the-waiter-doing-with-the-computer-screen/
http://javlaskitsystem.se/2012/02/whats-the-waiter-doing-with-the-computer-screen/
Principle #2:
Users are involved
throughout design and
development.
"User involvement
should be active."
              ISO 9241-210:2010
'What do prototypes prototype?' at http://hci.stanford.edu/courses/cs247/2012/readings/WhatDoPrototypesPrototype.pdf, p.10
Principle #3:
The design is driven and
refined by user-centred
evaluation.
"Extent to which a product
can be used by specified
users to achieve specified
goals with effectiveness,
efficiency and satisfaction in a
specified context of use."
                         ISO 9241-11:1998
Using ISO9241 to Build a Robust and Creative User Centred Design Strategy
Principle #4:
The process is iterative.
"The most
appropriate design
cannot typically be
achieved without
iteration."
               ISO 9241-210:2010
Using ISO9241 to Build a Robust and Creative User Centred Design Strategy
http://www.computerhistory.org/revolution/mobile-computing/18/321
"A lot of companies will do
six or seven prototypes of a
product because each one
takes time and money. Apple
will do a hundred — that’s
how many they did of the
MacBook."               Leander Kahney
5,127 PROTOTYPES
http://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/
The best results come
from testing no more
than 5 users and
running as many small
tests as you can afford.
                              Jakob Nielsen, 2000




                  http://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/
SKETCHING
PAPER PROTOTYPING
Principle #5:
The design addresses the
whole user experience.
useful

usable               desirable

          valuable

findable              accessible

          credible

                         UX Honeycomb by Peter Morville
Principle #6:
The design team includes
multidisciplinary skills and
perspectives.
BUSINESS/
                PRODUCT
                                           SYSTEMS
                MANAGER
                                          ANALYST
    CUSTOMER
                                                       UAT
     SERVICE
                                                      TESTER
      STAFF                     USER
                             RESEARCHER



TECHNICAL
       INFORMATION         INTERACTION
                                                       COPYWRITER
 SUPPORT           ARCHITECT           DESIGNER



                               VISUAL
                              DESIGNER
                                                      SUBJECT
      USERS                                           MATTER
                                                      EXPERT
                MARKETING
                                          DEVELOPER
                 MANAGER
design by
committee?
MORE WORKSHOPS, 
LESS MEETINGS.
DESIGNERS AS
FACILITATORS
Why should I care?



BS EN ISO 9241-210:2010
Human-centred design for interactive systems
97% of websites
  fail at UX.
                                           Adele Sage, Forrester 2012




        http://blogs.forrester.com/adele_sage/12-03-15-lessons_learned_from_1500_website_user_experience_reviews
six simple principles
      to follow.
complementary to
any existing process.
an international
standard for design.
Thank You.


Tero Väänänen
@teropsv
about.me/tero_vaananen

Thank you to David Travis (@userfocus) for guidance and help.

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Using ISO9241 to Build a Robust and Creative User Centred Design Strategy