D-Link Retail Marketing Strategies & Campaigns
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The document outlines D-Link's marketing and retail strategies in Brazil, including hosting summits with retailers to share goals and launches, providing technical training to salespeople, partnering with retailers like Dell and LG to demonstrate wireless products, running advertising campaigns both online with retailers like B2W and Submarino and in places like airports, movie theaters and magazines. It also discusses sales promotions for end users and providing retail displays and materials.
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D-Link Retail Marketing Strategies & Campaigns
- 1. D-Link Systems, Inc. – Proprietary & Confidential Wilson Barbosa´s Retail Projects
- 2. D-Link Systems, Inc. – Proprietary & Confidential D-Link Retail Summit: meeting with retailers buyers and directors to share strategies, goals and launches
- 3. D-Link Systems, Inc. – Proprietary & Confidential D-Link Retail Training: to provide technical information and sales tips to retailers salesmen
- 4. D-Link Systems, Inc. – Proprietary & Confidential Intel Retail Conference: actors demonstrated to retailers sales teams how easy is to migrate to D-Link´s wireless internet world
- 5. D-Link Systems, Inc. – Proprietary & Confidential Dell and Partners (D-Link, Intel, Microsoft and McAfee): event with 200 inside sales representatives from Dell´s telemarketing
- 6. D-Link Systems, Inc. – Proprietary & Confidential Fathers Day Campaign with Dell www.dell.com.br
- 7. D-Link Systems, Inc. – Proprietary & Confidential D-Link, Intel, LG and Microsoft: partnership with products demos in the main malls of the country
- 8. D-Link Systems, Inc. – Proprietary & Confidential Warner, LG and D-Link: partnership to expose brand and products
- 9. D-Link Systems, Inc. – Proprietary & Confidential Online Ads with B2W (Submarino and Americanas)
- 10. D-Link Systems, Inc. – Proprietary & Confidential Newspaper ad with Submarino
- 11. D-Link Systems, Inc. – Proprietary & Confidential Online Ads with FNAC and Kalunga
- 12. D-Link Systems, Inc. – Proprietary & Confidential D-Link TV: web channel to deliver products information to the channel and end users - www.dlink.com.br/tv
- 13. D-Link Systems, Inc. – Proprietary & Confidential Movie theaters advertising campaign: showing the benefits having wireless internet at home - www.dlink.com.br/midia/cinedlink
- 14. D-Link Systems, Inc. – Proprietary & Confidential Airport TV: ad campaign in the main airports of Brazil launching the new Wireless N product line from D-Link
- 15. D-Link Systems, Inc. – Proprietary & Confidential Magazine ad: Info Exame #1 IT magazine for end users
- 16. D-Link Systems, Inc. – Proprietary & Confidential Magazine ad: Computer Reseller News #1 IT magazine for channel
- 17. D-Link Systems, Inc. – Proprietary & Confidential Sales promotion to end users: D-Link´s customers participated and the winner traveled to Argentina
- 18. D-Link Systems, Inc. – Proprietary & Confidential POP materials
- 19. D-Link Systems, Inc. – Proprietary & Confidential Shelves “battles”
- 20. D-Link Systems, Inc. – Proprietary & Confidential Wilson Barbosa´s Retail Projects