Internet Video Project

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Internet Video Project IT Class

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Internet Video Project

  1. 1. Christina Caamano Victor Nelson Corinne White October 16, 2009 Emerging Technology: Internet Video
  2. 2. Agenda <ul><li>Define internet video </li></ul><ul><ul><li>Outline basic steps & underlying technologies </li></ul></ul><ul><li>Explain value internet video brings to Business </li></ul><ul><li>Describe developments in the technology </li></ul><ul><li>Examples of tools and business use </li></ul><ul><li>How business value propositions are expected to improve </li></ul>
  3. 3. Internet Video: Basic Steps <ul><li>Capture the image and sound electronically </li></ul><ul><li>Compress the signal </li></ul><ul><li>Store the signal for later delivery </li></ul><ul><li>Transmit the signal to whomever wants it </li></ul><ul><li>Receive and Display the video and sound </li></ul>
  4. 4. Uses and Value of Internet Video <ul><li>Teleconference </li></ul><ul><li>*Person-to-person (or group) video “phone call” </li></ul><ul><li>Video streaming of live events </li></ul><ul><ul><li>*Closer to the “being there” experience </li></ul></ul><ul><li>Content delivery </li></ul><ul><ul><li>*Virtually access what used to require physical delivery </li></ul></ul><ul><li>Benefits of using these tools include: </li></ul><ul><ul><li>cost savings </li></ul></ul><ul><ul><li>time savings </li></ul></ul><ul><ul><li>environmental conservation </li></ul></ul>
  5. 5. Select Technology Developments <ul><li>Capture </li></ul><ul><ul><li>High quality camcorders cross the $200 barrier </li></ul></ul><ul><li>Compress </li></ul><ul><ul><li>H.264 is widely deployed (e.g., Blu-Ray), and use will increase </li></ul></ul><ul><li>Store </li></ul><ul><ul><li>P2P stores video files close-by for faster access </li></ul></ul>
  6. 6. <ul><li>Transmit </li></ul><ul><ul><li>Fiber optic cable that you can deploy in existing buildings </li></ul></ul><ul><ul><li>Your network connection will be 10 times faster with 10 GbE </li></ul></ul><ul><ul><li>Upgrading a very old laptop will give you a 10 times faster wireless connection (with IEEE 802.11n) </li></ul></ul><ul><ul><li>LTE from Verizon Wireless (and other companies) is around 200 times faster than EV-DO </li></ul></ul><ul><li>Receive </li></ul><ul><ul><li>Organic LED screens are faster, more colorful, and use less power </li></ul></ul>Select Technology Developments
  7. 7. Using Internet Video: Webcasting <ul><li>Webcasting is ideal for conducting online events for various business initiatives: </li></ul><ul><ul><ul><ul><li>Webinars </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Podcasts </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Continuing education </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Product announcements and demonstrations </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Global brand launches </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Town hall meetings and elections </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Sporting events </li></ul></ul></ul></ul><ul><ul><ul><ul><li>And more… </li></ul></ul></ul></ul>
  8. 8. Company You Should Know #1 Ustream.com - Users can watch streams live - Users can upload their videos - Allows user interaction - Voting in polls, rates, chat, etc - Access via mobile devices - Builds community - Social networking accessible Broadcast and watch video LIVE!
  9. 9. Company You Should Know #1 Ustream.com <ul><li>Business Applications: </li></ul><ul><li>- Marketing, Advertising and Public Relations outlet </li></ul><ul><li>- Online Education, Personals, News and Entertainment, Conferences and Audio Visual Production </li></ul><ul><li>Political use during 2008 election </li></ul><ul><li>- Participate in social networking and business discussions </li></ul>
  10. 10. Company You Should Know #2 Pure Digital Technologies - Internet Video sharing - Enables Social networking - Captures Video while not connected to network - Pure Digital – video sharing site An Internet Video Sharing Device – changing the world with video
  11. 11. Company You Should Know #2 Pure Digital Technologies Business Applications: - Businesses can house online training, product demos, etc for use - Cost effective way for small businesses to use video online - Reporting events as they happen in the world - Storytelling tool for business use internal and external
  12. 12. Company You Should Know #3 ON24.com - Live or On demand - Measures success - B2B Rich Media content - Demand Generation - Online event and show platform - Online discussion available - As of 2006 ON24 produced over 100,000 successful webcasts Providing virtual event solutions for Businesses
  13. 13. Company You Should Know #3 ON24.com Business Applications: - Measures and ensures event success - Lead generator - Podcasts and Banner casts - Life Sciences, Education, Government and Publishing focus - Online events save money, time and environmental resources WEBCASTING Audio podcasts Video podcasts Enhanced podcasts Banner cast: Embeddable Rich Media for Promotions
  14. 14. Company You Should Know #4 BOXEE.tv “ Like TV, except with your own programming” - Free software download - Consolidates your entertainment - Updates Twitter - Laptop or HDTV compatible - Scans all your media folders - Open source program - On demand - Music, Video, Photos - any media
  15. 15. Company You Should Know #4 BOXEE.tv Business Applications: - Reach customers online - Marketing, Advertising and Public Relations outlet - Alternative to TV medium - Participate in social networking
  16. 16. Company You Should Know #5 Quantcast.com “ Measure and organize online audiences” - Measure online results for businesses - Partnership with Tivo for cross-platform media analysis - Sources leads based on actual results - Detailed market analysis - Quantifies results on marketing spend
  17. 17. Company You Should Know #5 Quantcast.com <ul><li>Business Applications: </li></ul><ul><li>- Measure results of online video </li></ul><ul><li>- Organize results, know your online video customer better </li></ul><ul><li>Source valuable business leads </li></ul><ul><li>- Result: businesses will make a more informed decision when deciding what online media / efforts to deploy </li></ul>
  18. 18. Company You Should Know #6 Kyte.com A Platform for video content - online and mobile - Live and On Demand content - Both online and mobile use - Builds communities - Integrates with social networking - Internal and External business uses are possible
  19. 19. Company You Should Know #6 Kyte.com <ul><li>Business Applications: </li></ul><ul><li>- Use video as a tool for marketing, HR, announcements, etc </li></ul><ul><li>- Improve online customer reach </li></ul><ul><li>Use social networking tools </li></ul><ul><li>- Build and Reach an online audience </li></ul><ul><li>- Build internal business online use </li></ul>
  20. 20. Company You Should Know #7 Justin.tv Largest online community to broadcast, watch and interact with live video - Real-time connections created - 35 million unique visitors monthly - 1,000,000 channels broadcasting live video - Builds communities - Integrates with social networking
  21. 21. Company You Should Know #7 Justin.tv <ul><li>Business Applications: </li></ul><ul><li>- Use online video as a tool for Marketing, Ads, Announcements, Product demos, etc </li></ul><ul><li>- Improve online customer reach </li></ul><ul><li>Use social networking tools </li></ul><ul><li>- Build and Reach an online audience </li></ul><ul><li>- Broadcast your business </li></ul><ul><li>- Create your business “channel” </li></ul>
  22. 22. Company You Should Know #8 Vbrick.com A Complete End-to-End IP Video Solution - Captures Video online - Transports your video online to anyone - Plays video on computers, TV, mobile telephones and other devices - Record and Store your videos
  23. 23. Company You Should Know #8 Vbrick.com <ul><li>Business Applications: </li></ul><ul><li>- Use online video as a tool for Marketing, Ads, Announcements, Product demos, etc </li></ul><ul><li>- Improve online customer reach </li></ul><ul><li>Use social networking tools </li></ul><ul><li>- Build and Reach an online audience </li></ul><ul><li>Government Video Streaming for Surveillance & Monitoring </li></ul><ul><li>Government Video Streaming for Digital Signage </li></ul><ul><li>Government Video Streaming for TV & Video Distribution </li></ul><ul><li>Government Video Streaming for Training & Education </li></ul><ul><li>Government Video Streaming for Meeting & Event Broadcasts </li></ul><ul><li>Government Video Streaming for Web 2.0 Marketing </li></ul><ul><li>Government Video Streaming for Video Conferencing Streaming </li></ul>
  24. 24. CONCLUSION From Media & Entertainment Reaching Across Industries Internet Video Reaches Business Customers and Builds Value Affecting your business performance

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