What’s on the frontier for Mobile in 2013? The merging of mobile gaming and loyalty.
In a new report by Dark Matter Inc. and Wave Collapse titled, The Nine Insights into Loyalty for Mobile Gamers, developers, agencies and brands gain insights into the loyalty behavior of mobile gamers and more importantly, how that behavior can be monetized. The research examines the key behavioral differences between mobile gamers that ‘pay to play’ (Paid Mobile Gamers) and mobile gamers that only play free games (Free Mobile Gamers). Highlights include cross-platform gaming patterns, differences in purchasing behavior, and the effects of loyalty across additional, non-mobile sectors.