Perspectives on the mobile shopper

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Wave Collapse LLC presents the first in the People Chronicles series, focusing on the Mobile Shopper. Covering topics on in-store app users, on device purchasers, and a special feature on smartphone users and their social behaviors.

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Perspectives on the mobile shopper

  1. 1. Perspectives on the Mobile Shopper
  2. 2. ≋ Quantum Physics ≋ The quantum world exists as a series of probability waves, an infinite number of potential outcomes ≋ Only when something is observed or measured does the probability wave collapse and a single result is established ≋ Wave Collapse measures and observes the world in multiple different ways, collapsing the various probability waves and establishing a rich perspective on reality ≋ This multi-view approach provides the foundation for strategy optimization using research and insights to drive revenueCopyright 2012 Wave Collapse LLC
  3. 3. ≋ Online survey ≋ 1000 people ≋ All own an iPhone, Android, Windows Phone, or BlackBerryCopyright 2012 Wave Collapse LLC
  4. 4. How Many People Bought Something in the Past Week?Physical Store Online Website Mobile Website Mobile 87% App Tablet 60% Website 25% Tablet App Copyright 2012 Wave Collapse LLC
  5. 5. How Many People Bought Multiple TimesPhysical Store Online Website Mobile Website Mobile 69% App Tablet 46% Website Tablet 61% App Copyright 2012 Wave Collapse LLC
  6. 6. Mostly Browsing Mostly Purchasing ≋ Department Stores ≋ Discount Stores ≋ Malls ≋ Grocery ≋ Electronics Stores ≋ Warehouse Stores ≋ Convenience Stores ≋ General Stores ≋ Hardware/Home Improvement ≋ Automotive ≋ DrugstoreCopyright 2012 Wave Collapse LLC
  7. 7. Mostly Browsing Mostly Purchasing 74% 76% Physical Online Mobile Mobile Tablet Tablet Store website Website Application Website ApplicationCopyright 2012 Wave Collapse LLC
  8. 8. Find Shopping Enjoyable in These Formats Online 69% website Physical Store Tablet 54% Website TabletApplication MobileApplication Mobile 45% WebsiteCopyright 2012 Wave Collapse LLC
  9. 9. Bought Something in the Past Week Physical Online Mobile Mobile Tablet Tablet Store Website Website App Website App In-Store 93% 47% 41%App UsersDon’t Use Apps In- 84% Store 13% 11% 100% comparison size Copyright 2012 Wave Collapse LLC
  10. 10. ≋ More likely to browse at a physical store; more likely to purchase online, mobile, and tablet (even though majority of activity is browsing, more likely to act on device) ≋ More likely to find shopping on device and computer enjoyable ≋ More than twice as likely to have their device in their hand while in the store ≋ More likely to have made a purchase of a physical product or reservation on device ≋ No differences in demographicsCopyright 2012 Wave Collapse LLC
  11. 11. Los AngelesCopyright 2012 Wave Collapse LLC
  12. 12. North CarolinaCopyright 2012 Wave Collapse LLC
  13. 13. Copyright 2012 Wave Collapse LLC
  14. 14. Price Comparison/Savings Local Price Comparison Online Price Comparison Coupons/Promotions Barcode Scanning Browse Store Flyers Shopping List Make Recipes Shopping Store Aisle MapCurrently Easier Earning Rewards Organize Loyalty CardsUse Apps In-Store Payment Pay for Products Using My Phone & Other Other Copyright 2012 Wave Collapse LLC
  15. 15. Price Comparison/Savings Local Price Comparison Online Price Comparison Coupons/Promotions Barcode Scanning Browse Store Flyers Make Shopping Shopping List Recipes Easier Store Aisle Map Earning RewardsDo Not Use Organize Loyalty CardsApps In- PaymentStore & Other Pay for Products Using My Phone Other Copyright 2012 Wave Collapse LLC
  16. 16. What They Don’t See Have Looked at Themselves Purchasing on Products on Mobile Mobile ≋ Tier 1 – Lots of Resistance ≋ Financial Products ≋ Insurance ≋ Groceries ≋ Tier 2 – Less Resistance 58% ≋ Jewelry ≋ Airline tickets ≋ Automotive ≋ Beauty/make-up ≋ Shoes ≋ Home improvement ≋ Clothing ≋ Pet itemsCopyright 2012 Wave Collapse LLC
  17. 17. Last item bought Last Item Bought via Mobile Last Item Bought via Tablet30%0%Copyright 2012 Wave Collapse LLC
  18. 18. Was the Last Purchase Planned or Impulsive? Planned Impluse Clothing Food/take-out Beauty/make-up Pet items Shoes Electronics Jewelry Books Insurance DVD movieHome improvement Financial products Groceries Automotive Hotel Airline 0% 50% 100% Copyright 2012 Wave Collapse LLC
  19. 19. Follow a Brand on a Social Network 53% Reasons They Follow ≋ Receive Deals ≋ Access to Special Products ≋ Keep up with Latest Products More than half of followers ≋ Get Ideas give up to 25% of their ≋ Participate in Contests purchases each week to ≋ Give Suggestions brands they follow ≋ Interact with Others Following the CompanyCopyright 2012 Wave Collapse LLC ≋ Potential to be Called Out & Profiled on Site
  20. 20. Joy Liuzzo 571.293.0021 joy@wavecollapse.com @joyliuzzoCopyright 2012 Wave Collapse LLC

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