Who should manage a brands Social media presence

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Who should be managing social media - the brand or the agency?
As social media grows, brands are left with an unexpected and growing amount of work to be done inside the marketing team and the question of who this work should be delegated to.
Here, we take a quick look at some of the ways you can manage social media and how this might affect your levels of success.
We will also, from our experience, indicate the approach we feel works best.

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Who should manage a brands Social media presence

  1. 1. Social media is hard work! (so who should be doing it?) we can’t stop moving @w3hausuk
  2. 2.  Passing the buck around Who should be managing social media - the brand or the agency? As social media grows, brands are left with an unexpected and growing amount of work to be done inside the marketing team and the question of who this work should be delegated to. ? Do you delegate all of your social media Question: presence to a digital agency or PR company or do you do this in-house? Here, we take a quick look at some of the ways you can manage social media and how this might affect your levels of success. We will also, from our experience, indicate the approach we feel works best.
  3. 3.  Daily routine Social media seems simple, but simple tasks quickly add up when you are interacting in many different places at the same time: a day in the life of a social media campaign Update picture gallery, product launches, interact with fans 1 hour Update image gallery and interact with users 30 minutes Send links, images and important messages - Respond to tweet replies and direct messages 45 minutes Use a URL shortener service to track links 15 minutes Get in touch with bloggers and influential digital personas about news and launches 30 minutes Upload videos to Youtube, manage channel 30 minutes Track success of social media presence and report 30 minutes *Example services and timings - will vary greatly from brand to brand ( 4 hours )
  4. 4.  And that’s not all As your social media presence grows in effectiveness and interaction (a great indication of success) your are faced with the question of will do all this additional work? and we haven’t even touched on the new services that are released daily and could be the next big thing!
  5. 5.  the brand & marketing manager Brand and Marketing Managers already have a busy and diversified role within the team. So what role are they required to play in social media? • Work with the agency consumermedia strategy and focus on on social behaviour • Evaluation developmentmedia activity and continued of the social of the programme • Manage the live, dayregular blogs andwith updates, responses, to day coverage thought leadership...BUT SHOULD THEY BE DOING THIS?
  6. 6.  in-house or outsource? Let’s explore the advantages and disadvantages of both models
  7. 7. Social Media in-house
  8. 8.  straight to the source In this model, the company behind the brand gets its own employees to do all of the social media interactions, in effect, having this resource in-house: In-house team ( ) Consumers pros cons Knowledgeable of products, x Not specialist in Social media or services and consumers digital lower costs (employee with multiple x miss new trends opportunities functions) x brand managers committed to daily faster responses (horizontal grind rather than thinking strategy hierarchy)
  9. 9. Social Media outsource
  10. 10.  delegating the work In this model, the company outsources all of its social media presence to an external supplier agency ( ) Consumers pros cons Specialist in social media and digital x Not a specialist on the brand (slow response on product questions) always incorporating new trends and technologies x external supplier costs frees up brand managers and x requires supervision: needs to be kept marketing teams to focus on informed of brand strategy and news strategy core strengths
  11. 11. Social Media Best Practice
  12. 12.  agency & brand working together In this model, the company outsources its social media daily grind to an external supplier and takes on an active role in supervising and strategy overview: agency ( ) Consumers marketing pros team Specialist in social media and digital always incorporating new trends and technologies frees up brand managers and marketing teams Supervision of activities and strategies Fast and accurate reaction to consumer reactions
  13. 13.  so how might this work? In this model, the company outsources its social media daily grind to an external supplier and takes on an active role in supervising and strategy overview: agency marketing team 35 min 55 min status updates responses & messages 45 min write blog 25 min daily update with 50 min research trends agency upload photos 40 min read articles 20 min write comments 20 min 20 min check competitors 20 min upload videos
  14. 14. next steps...
  15. 15.  ok, what next? Ultimately, we believe Social Media should be tailored to each brand. Get in touch with us at W3Haus and we can answer some of your questions about who should manage your social media activity and other burning questions like: 1) How much it would cost? 2) What should my brand be doing? 3) Which services (Facebook, Twitter, etc) are right for the brand? 4) How would i integrate an external supplier into our workflow? And any other questions we might be able to help you with. You can reach us on: rodrigo@w3haus.com Twitter @w3hausuk blog cantstopmoving.co.uk
  16. 16.  pioneering london latest trends & new technologies delivering from research & planning to production & launch creative digital agency london são paulo & porto alegre specialists in social media, web, mobile, seeding, media & much more For further details, please contact: rodrigo@w3haus.com w3haus.com Blog CANTSTOPMOVING.CO.UK reel youtube.com/w3hausuk

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