What are we talking about?• What moves you?• Best practices for videos• Finding resources• Promoting and sharing your video• What’s your story?• What next?(page 2 #VMLearn)
What Moves You?Let’s watch… maybe grab a kleenexSoccerSockethttp://vimeo.com/15612091Beth’s Storyhttps://www.youtube.com/watch?v=QtJWkMrtlvoCASA Guardian Ad Litemhttp://www.youtube.com/watch?v=zc9Ew6uHddYDog Adoption PSA – created by a studenthttp://www.youtube.com/watch?v=VXvo7D_bSIsChange your World – created by a VM High School Internhttp://youtu.be/i_Y-ibkBpUs(page 3 #VMLearn)
(page 4 #VMLearn)Best practices for videosThink about what makes a video watchable• Short!• About two minutes• Don’t expect people to “schedule time” to watchyour video• The internet is full of distractions• Steady• Get a tri-pod, use it. Shaky videos are hard towatch and distracting• Hold your scenes• Quick cuts are hard to follow• 15 – 20 seconds
(page 5 #VMLearn)Best practices for videosKnow what you need• Storyboard• It doesn’t have to be fancy but you need tooutline your scenes• Online tools, note cards, cartoon panels• Sound• If people are talking you’ll need specialequipment and sound editing• Consider word panels or instrumentals to start• Camera• We have powerful cameras in our pockets!• Point and shoots have exceptional video
(page 6 #VMLearn)Finding ResourcesWhat do you need help with?• All of it! I have no idea where to start.• Find a professional – recruit a skilled volunteer• Reach out to journalism or visual arts classes• Approach corporate partners• Find other organizations (BAYVAC)• I could just use a little support or advice• Crowdsource or engage micro-volunteers forfeedback• Do you have experts in your volunteer corps?• Online how-tos and discussion groups
(page 7 #VMLearn)• Social media• Facebook, YouTube, twitter• Spread the word• Promote on your own channels• website, newsletter, email• Tap those community connections• Who do you know?• Who does your board, volunteers,donors know?Share your story
(page 8 #VMLearn)• The 5 W’s• Who, What, When, Where and (W)How• Build your story arc• Set up the story• What’s the problem or conflict?• What’s the resolution or solution• What’s the call to action?What’s your story?
(page 9 #VMLearn)What moves you?Your video should reflect the values andculture of your organization.• Be authentic• Stay true to your mission and your work.• Humor is hard•You might want to be funny, but you are notactually that funny.• Humor is subjective and can be insensitive.• What matters in your organization•What do your volunteers, donors, clients tellyou is most important about the work you do?
ResourcesMore Video ExamplesDoGooder Video Awards http://www.youtube.com/user/nonprofitvideoawardsFree Resources I’ve UsedWindows Movie Maker http://windows.microsoft.com/en-us/windows/get-movie-maker-downloadScreencast-o-matic http://www.screencast-o-matic.com/(Free or Low Cost)Top lists for Free Editing DownloadsMacs - WonderShare.com http://www.wondershare.com/video-editor/free-video-editing-software-mac.htmlPCs – Tech Radar http://www.techradar.com/us/news/software/applications/best-free-video-editing-software-9-top-programs-you-should-download-1136264#nullBest Practices and GuideInto Focus http://see3.com/intofocus(page 11 #VMLearn)
Getting Started• Get the ideas flowing• What’s your story? Workshop it. Creativityworks best with other brains present.• Who else should be involved?• What’s the voice of your organization?• What do you sound like? What does it feel like?• Identify the places you’ll need help orsupport•Where could that come from? Who do youknow?• Remember there’s a learning curve• The first one will take the longest(page 12 #VMLearn)
Getting Started• Find the overlap between minimal andviable• It’s fast and cheap. It doesn’t have to be perfect.The next one will be better.• Don’t over think it.• Just do it!(page 13 #VMLearn)