People form first impressions about web pages in about 1/20th of a second. That's crazy fast! Obviously visuals play a huge part. How do you make a featured image into a compelling hero shot that actually aids conversion?
In this presentation, our guest, Angie Schottmuller of Three Deep Marketing, talks about optimizing hero shots that engage and inspiring prospects to take the desired action on your web pages [and offline marketing as well].
94. OPTION PRIORITIZATION & QA
:: Hero Shot Image Optimization | @ThreeDeep @aschottmuller | #VWOwebinar
ID Hypothesis Potential Importance Ease Reusability PIER
1 Defaulting to the "Products" tab with product type
content and visuals will aid engagement and conversion
more than "Advantages" tab.
9 10 9 8 9
2 The LP template featuring product types and secondary
"download brochure" CTA will boost conversion.
10 10 8 7 8.75
3 Changing the offer and primary focus to "Get the FREE
Guide" w/ checkbox for consult request will lift
conversion.
10 7 7 10 8.5
(PIER scoring example depicted. Adapted from WiderFunnel's PIE framework to include "Reusability")
HYPOTHESIS IDEAS & SCORING PRIORITIZATION
A/B testing individual images rarely score as high priority.