More Related Content
Similar to SMAC MARKSMAN (20)
More from Vishal Bisht (6)
SMAC MARKSMAN
- 2. 31 billion devices & 4 billion people / connected to the internet by 2020
The social commerce market is forecast to reach USD 30 billion by
2015
Leading global retailers are spending between 20-25 percent of their
advertising budget on social media channels
Mobile technologies can be used to cut the cost of a financial
transaction by up to 80 percent
Nearly 90 percent of top global banks use social networking to achieve
customer engagement
$3.7 Trillion IT Budget moving to SaaS & Cloud
2MARKSMAN © 2014
Some Facts
- 3. Social Media + Mobility + Analytics + Cloud
collectively refers as a SMAC
NEW AGE TECHNOLOGY
We are...
Responsible for Maintaining It
Impacted by Its Failures
Empowered to Change It
3MARKSMAN © 2014
- 4. Businesses are becoming more and more agile, and technologies such
as social media, mobility, analytics and cloud computing are coming
together to unleash unlimited opportunities for everyone involved. This
convergence – also known as SMAC – will be the leading disruptor to
the business-technology ecosystem over the next few years.
4MARKSMAN © 2014
About SMAC
- 6. Social Media
6MARKSMAN © 2014
A social media strategy has become a must for all enterprises, be it
banks, retailers or the government. With over one billion individuals
logged on to various social networks, people are now using social
media for advice on what products to buy, where to shop and even
regarding what firms they want to work with. While most enterprises
use social media for their customer service function only, many firms
have now started using social media in tandem with their sales and
marketing functions. This in turn enables firms to use data generated
by the customers effectively to service their larger pools of
customers.
Over 1 billion social
media subscribers
globally
Already disrupting
traditional models of
marketing and selling
Facebook, Twitter
and Linkedin among
the most popular
social media firms
- 7. Mobility
7MARKSMAN © 2014
Mobile devices have changed the way people access digital content.
Smartphones and tablets have brought rich, digital content to the
fingertips of consumers. Mobile banking has emerged as one of the
most innovative products in the financial services industry. Shoppers
are increasingly using their mobile devices for everything from
browsing to comparing to buying products. Governments are also
reaching out to their citizens, using mobile devices as an efficient
channel. Enterprises must also jump on to the mobility bandwagon,
and ensure that their applications are mobile ready.
Industry is shifting
from the PC/laptop to
mobile devices
4.5 billion mobile
subscribers globally;
nearly 900 million in
India alone
The spread of
affordable 3G and 4G
networks driving the
growth of mobile apps
- 8. Analytics
8MARKSMAN © 2014
Every year, companies and individuals generate billions of gigabytes
of data. Data, which properly analyzed and used in time, can emerge
as an unbeatable competitive advantage. Enterprises need to
recognize the prospect analytics represents and should adapt their
IT strategy to capture such opportunities’. Analytics can help retailers
predict buying decisions of shoppers; it can help banks weed out
fraudulent transactions; while governments can use analytics to
provide services directly to their citizens. Predictive analytics has
also been adopted across industries in various scenario building
activities.
Every year,
companies and
individuals generate
billions of gigabytes of
data
Companies which
analyze and glean
insights from this data
can emerge as leaders
Holds tremendous
potential across
industries like financial
services, retail and
pharma
- 9. Cloud
9MARKSMAN © 2014
The undeniable power of cloud computing to foster innovations and
improve productivity is now accepted by both IT vendors and their
customers. While the financial services and government sectors are
mostly moving to a private cloud model due to information security
concerns, other industries like healthcare and retail have adopted
public cloud. Moreover, their existing infrastructure has helped
telecom players to emerge as providers of cloud computing, leading
to erosion in boundaries between IT and telecom vendors.
Has the potential to
foster innovations and
improve productivity
across industries
Everything from
enterprise applications
to our music is now
using the cloud
Can emerge as a tool
for making computing
more affordable in the
developing world
- 10. Enterprise of the future
10MARKSMAN © 2014
Pre-digital era Digital era Post-digital era
Organization
structure
Highly centralized Semi-decentralized Highly decentralized
Decision
making
process
Management driven Management driven, with
customer input
In collaboration with the
customer
Customers Lack information More informed Highly informed
Role of
technology
Support function Strategic function Business enabler
Disruptive
technologies
PC’s Internet, mobility, social
media
Artificial intelligence,
Robotics, Augmented reality,
cloud computing, BYOD
- 11. What We Do ?
11MARKSMAN © 2014
- Consulting
- End to End Services & Solutions
- Gamification
- Root Cause Analysis
We SMACed your Systems using with the
best Tools and Technology
- 12. Why with us ?
12MARKSMAN © 2014
10+ years old company
Promoted by serial technopreneurs
Worked with leading e-retail , e-commerce and e-Learning business
in the past 10+ years
We provide End to End Enterprise Services and Solutions
Expertise in Social Media, Mobility , Bigdata and Cloud
360 Digital Marketing and Analytics Services
Expert Data scientist in core team
- 14. 14MARKSMAN © 2014
MARKSMANTM– Group
A – 60 , First Floor , Sector – 58 , Noida , 201301 , Delhi – NCR
W : www.marksmatech.com
P : 91 - 120 - 4287898. 120 – 2490067
F : 91 – 120 - 4321898
Marksman Technologies Pvt . Ltd.
info@marksmantech.com
91-9810387898
@marksmantech
- 15. References
15MARKSMAN © 2014
KPMG in india – Report
(The SMAC code Embracing new technologies for future business )
The Modern Corporation: Origins, Evolution, Attributes; Oliver E. Williamson, Journal of Economic Literature, Vol. 19,
No. 4 (Dec., 1981), pp. 1537-1568
The Man Who Invented Management, BusinessWeek, November 27, 2005
KPMG in India analysis
The SMAC Inflection: Technology’s Long Promise Made Real By Jay Jakosky
"A "Post Digital" World, Really?", Google Insights, http://www.google.com/think/articles/a-post-digital-world-really.html,
accessed August 19, 2013
Digital Era Governance: IT Corporations, the State, and e-Government, Patrick Dunleavy, Helen Margetts, Simon
Bastow, Jane Tinkler