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  1. 1. SMAC S : Social Media M : Mobile A : Analytics C : Cloud
  2. 2.  31 billion devices & 4 billion people / connected to the internet by 2020  The social commerce market is forecast to reach USD 30 billion by 2015  Leading global retailers are spending between 20-25 percent of their advertising budget on social media channels  Mobile technologies can be used to cut the cost of a financial transaction by up to 80 percent  Nearly 90 percent of top global banks use social networking to achieve customer engagement  $3.7 Trillion IT Budget moving to SaaS & Cloud 2MARKSMAN © 2014 Some Facts
  3. 3. Social Media + Mobility + Analytics + Cloud collectively refers as a SMAC NEW AGE TECHNOLOGY We are... Responsible for Maintaining It Impacted by Its Failures Empowered to Change It 3MARKSMAN © 2014
  4. 4. Businesses are becoming more and more agile, and technologies such as social media, mobility, analytics and cloud computing are coming together to unleash unlimited opportunities for everyone involved. This convergence – also known as SMAC – will be the leading disruptor to the business-technology ecosystem over the next few years. 4MARKSMAN © 2014 About SMAC
  5. 5. One Word ……. Agility 5MARKSMAN © 2014
  6. 6. Social Media 6MARKSMAN © 2014 A social media strategy has become a must for all enterprises, be it banks, retailers or the government. With over one billion individuals logged on to various social networks, people are now using social media for advice on what products to buy, where to shop and even regarding what firms they want to work with. While most enterprises use social media for their customer service function only, many firms have now started using social media in tandem with their sales and marketing functions. This in turn enables firms to use data generated by the customers effectively to service their larger pools of customers.  Over 1 billion social media subscribers globally  Already disrupting traditional models of marketing and selling  Facebook, Twitter and Linkedin among the most popular social media firms
  7. 7. Mobility 7MARKSMAN © 2014 Mobile devices have changed the way people access digital content. Smartphones and tablets have brought rich, digital content to the fingertips of consumers. Mobile banking has emerged as one of the most innovative products in the financial services industry. Shoppers are increasingly using their mobile devices for everything from browsing to comparing to buying products. Governments are also reaching out to their citizens, using mobile devices as an efficient channel. Enterprises must also jump on to the mobility bandwagon, and ensure that their applications are mobile ready.  Industry is shifting from the PC/laptop to mobile devices  4.5 billion mobile subscribers globally; nearly 900 million in India alone  The spread of affordable 3G and 4G networks driving the growth of mobile apps
  8. 8. Analytics 8MARKSMAN © 2014 Every year, companies and individuals generate billions of gigabytes of data. Data, which properly analyzed and used in time, can emerge as an unbeatable competitive advantage. Enterprises need to recognize the prospect analytics represents and should adapt their IT strategy to capture such opportunities’. Analytics can help retailers predict buying decisions of shoppers; it can help banks weed out fraudulent transactions; while governments can use analytics to provide services directly to their citizens. Predictive analytics has also been adopted across industries in various scenario building activities.  Every year, companies and individuals generate billions of gigabytes of data  Companies which analyze and glean insights from this data can emerge as leaders  Holds tremendous potential across industries like financial services, retail and pharma
  9. 9. Cloud 9MARKSMAN © 2014 The undeniable power of cloud computing to foster innovations and improve productivity is now accepted by both IT vendors and their customers. While the financial services and government sectors are mostly moving to a private cloud model due to information security concerns, other industries like healthcare and retail have adopted public cloud. Moreover, their existing infrastructure has helped telecom players to emerge as providers of cloud computing, leading to erosion in boundaries between IT and telecom vendors.  Has the potential to foster innovations and improve productivity across industries  Everything from enterprise applications to our music is now using the cloud Can emerge as a tool for making computing more affordable in the developing world
  10. 10. Enterprise of the future 10MARKSMAN © 2014 Pre-digital era Digital era Post-digital era Organization structure Highly centralized Semi-decentralized Highly decentralized Decision making process Management driven Management driven, with customer input In collaboration with the customer Customers Lack information More informed Highly informed Role of technology Support function Strategic function Business enabler Disruptive technologies PC’s Internet, mobility, social media Artificial intelligence, Robotics, Augmented reality, cloud computing, BYOD
  11. 11. What We Do ? 11MARKSMAN © 2014 - Consulting - End to End Services & Solutions - Gamification - Root Cause Analysis We SMACed your Systems using with the best Tools and Technology
  12. 12. Why with us ? 12MARKSMAN © 2014  10+ years old company  Promoted by serial technopreneurs  Worked with leading e-retail , e-commerce and e-Learning business in the past 10+ years  We provide End to End Enterprise Services and Solutions  Expertise in Social Media, Mobility , Bigdata and Cloud  360 Digital Marketing and Analytics Services  Expert Data scientist in core team
  13. 13. 13MARKSMAN © 2014 For Free SMAC Diagnostic
  14. 14. 14MARKSMAN © 2014 MARKSMANTM– Group A – 60 , First Floor , Sector – 58 , Noida , 201301 , Delhi – NCR W : P : 91 - 120 - 4287898. 120 – 2490067 F : 91 – 120 - 4321898 Marksman Technologies Pvt . Ltd. 91-9810387898 @marksmantech
  15. 15. References 15MARKSMAN © 2014  KPMG in india – Report (The SMAC code Embracing new technologies for future business )  The Modern Corporation: Origins, Evolution, Attributes; Oliver E. Williamson, Journal of Economic Literature, Vol. 19, No. 4 (Dec., 1981), pp. 1537-1568  The Man Who Invented Management, BusinessWeek, November 27, 2005  KPMG in India analysis  The SMAC Inflection: Technology’s Long Promise Made Real By Jay Jakosky  "A "Post Digital" World, Really?", Google Insights,, accessed August 19, 2013  Digital Era Governance: IT Corporations, the State, and e-Government, Patrick Dunleavy, Helen Margetts, Simon Bastow, Jane Tinkler