The Internet Show - Nick Bolton

778 views
725 views

Published on

The Internet Show arrived to the Australian event scene on the 13th and 14th of April. Viocorp was heavily involved with the conference, including exhibiting and filming the seminars and Nick Bolton presenting. This is Nick's presentation from the event on "Best practice for online video - strategy to production to publishing to monetisation".

Published in: Technology, Sports
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
778
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Overview - this needs to be a snappy and witty overview of the market. Possibly a video Something about YouTube being dumb or similar
  • Triangle diagram
  • Diagram showing 1st layer highlighted
  • Diagram showing 2nd layer highlighted
  • Diagram showing 3rd layer highlighted
  • Diagram showing top layer highlighted
  • Show animated Viostream diagram
  • The Internet Show - Nick Bolton

    1. 1. Best practice for online video Nick Bolton, Viocorp
    2. 4. The industry now
    3. 5. 1st layer - Free <ul><li>Free to view </li></ul><ul><li>Advertising supported </li></ul><ul><li>Short content </li></ul><ul><li>Tough to monetise </li></ul><ul><li>Tough to control </li></ul><ul><li>Market shakeout coming </li></ul>
    4. 6. 2nd layer - Corporate <ul><li>Content viewers will not </li></ul><ul><li>pay for content </li></ul><ul><li>Content owners will pay to have </li></ul><ul><li>content delivered </li></ul><ul><li>Corporates, government, sports </li></ul><ul><li>clubs, churches, etc </li></ul><ul><li>Brand, stick, engage, buy, </li></ul><ul><li>sample, interact, network, </li></ul><ul><li>leverage, </li></ul>
    5. 7. 3rd layer - Premium <ul><li>Niche content </li></ul><ul><li>Content more easily ‘monetised’ </li></ul><ul><li>ie viewers prepared </li></ul><ul><li>to pay for content </li></ul>
    6. 8. 4th layer - Broadcasters <ul><li>Multiple revenue sources </li></ul><ul><li>Probably a traditional </li></ul><ul><li>broadcast model sitting behind it </li></ul><ul><li>...opens up niche broadcast opportunities... </li></ul>
    7. 9. Video value chain
    8. 12. Commercialisation <ul><li>Brand </li></ul><ul><li>Duration / Permanence </li></ul><ul><li>Engagement </li></ul><ul><li>Post-event follow up </li></ul><ul><li>Community and networking </li></ul><ul><li>Speed to market </li></ul><ul><li>Geographical dispersion </li></ul><ul><li>Leverage into call to actions </li></ul><ul><ul><li>– subscribe, try, purchase, join, </li></ul></ul><ul><li>Lead generation </li></ul>
    9. 13. Monetisation <ul><li>Advertising </li></ul><ul><li>Sponsorship </li></ul><ul><li>Pay-per-view </li></ul><ul><li>Subscription </li></ul><ul><li>Content syndication </li></ul><ul><li>Cross-platform </li></ul><ul><li>Branded content </li></ul>
    10. 42. Resources <ul><li>www.videonuze.com </li></ul><ul><li>www.streamingmedia.com </li></ul><ul><li>www.reelseo.com </li></ul><ul><li>www.newteevee.com </li></ul>
    11. 43. Nick Bolton General Manager, Melbourne e: nick.bolton@viocorp.com t: 03 9905 4400 m: 0412 101726 Twitter / Skype / LinkedIn: nickybee99 Twitter: @viocorp

    ×