Power point presentation on enterprise performance management
Envp case
1. “Bachat mera adhikar
Shubhiksha mera abhimaan”
To Make-over or not to Make-over
Presented by-
Vinod kumar
Arun adhana
Deepak bhati
Nakul kumar
2. Shubhiksha Profile
Chennai based grocery & pharmaceuticals store
Founded by R. Subramanian in 1997
Susmita Misra, Vice-President, Marketing Services of
Subhiksha
In 2004, 164 stores all over Tamil Nadu & Pondicherry
About 1600 store all over the India
Revenue Rs. 2200 million
Aimed Rs. 2800 million by the end of 2005
3.
4. Goal of the company
Open store for every two kilometer in
Chennai
550 store by 2009 in Delhi
Plan to expand in other part of India
5. Strategy adopted by Shubhiksha
Focused on the lower & upper middle class
Offer a better ambience than typical general
store
Prices are 8% less than the MRP
Inform customers about promotional offers
Store keepers help buyers in purchase decision
7. Supply chain & Inventory
It avoid intermediaries
Goods directly procure from manufactures
In house built supply chain software
Separate godowns to stock branded,
unbraned & pharmacy products
All stores are connected through internet
8. SWOT analysis of Shubhiksha
Weakness
Strengths Lake of adequate resources
Bulk purchase. Less attractive shop
Lesser price than other Lack of employees
Targeted middle class people
Strong supply chain management
Opportunity Threats
Planning in semi metro city.
Wall mart is coming
Aimed to open 550 new shop by
2009 Big bazaar expanding its
outlets
More ,marks & Spencer
9. Crisis Time
Initially pharmacy business faced many trouble
Other pharmacist protested & damaged the stores
Lower price created doubt about quality standard in the
mind of drug inspector it fallowed by customers
Glaxo refused to supply the drugs
It filed a suit against Glaxo & won the case.
10. Current scenario
Company has a total debt of around Rs 750
crore,
Need funds to operating requirements
Looking for selling stake to raise funds
Unable to pay wages, rentals and its suppliers.
Trying to protect its store & assets but it has
been crippled due to shortage of staff.