2. Increasing demand with the changing status of
women.
It is now one of the basic utilities at home.
Helps working women by providing swift to the
household chores.
Increases in sales during the festive season due
to discount rates and gifts.
Transformation from crude look to a very stylish
one.
Ranges from washing machine to washer dryers
with front loading, top loading etc.
Videocon introduced India's first washing machine
in 1988 in collaboration with Japan’s Matsushita.
3. Leading companies & their
services
Whirlpool is one of the leading brands.
Godrej, Hitachi, Haier, LG, Samsung, IFB,
Kenstar.
Latest technology, fully automatic, semi
automatic, different capacities, washer-
dryer combinations are available.
Service centers located by keeping in
mind the number of consumers in a
particular area.
Full assistance in delivering and installing.
4. Before spending money to buy
washing machine, consumer asked
themselves:
What type of machine you need and of
which make?
Do we need fully automatic or semi
automatic machine?
Do we want washing machine or washer
dryer?
5. Observations
The need is generated by working couples, joint
families, busy parents, Higher income/better
lifestyle, convenience, heavy discounts act as
stimulants
Bought by family, group decision, planned
decision.
Consumers looked for- Convenience, good ROI
over a longer run, time-saving machine, comfort
They are looking across categories.
Fully automatic, light-weight, energy-
efficient, noise-
free, fast, color, Price, technology, familiar/trusted
brand, warranty, service centers, gentle on
6. Alternative brands/features/prices/offers/
free installation are considered.
At least 2-3 visits of approx. 30 mins
each.
Persuasion of Sales person.
The staff was cool, composed, formally
dressed, neat, good communication skills,
polite, helpful, updated on latest
technologies
Payments were made partially COD,
7. Sometimes smaller electronic goods like
toaster, iron, etc are bought while we are
in the shop.
Basic, no-frills washing machines v/s
sophisticated control panels.
Opt for the features you really need and
know you will use, instead of paying for all
the latest bells and whistles.
Trusted brands/good record, reliable
makes for a cost-effective purchase.
