Instagram introduced a new look on 11th May. You’ll see an updated icon and app design for Instagram. See how the Social Media has reacted to the recently revealed Instagram logo.However not everybody is happy. In fact most people seem arguing that while the redesign is more practical, the logo itself doesn't measure up.Besides its controversial logo, the functionality of the new Instagram design appears to be a success.

1. Social Media Responded
Instagram New LookAnalysis Report By @vikashnsingh
(11 May 2016 to 21 May 2016)

2. Social Media Activity
In past 10 days overall total 427,739 number of content published, which include, 2,794 blog
posts, 10,557 online news articles, 2,105 forum postings, and 412,183 tweets.
Sentiments of conversation -24% of positive, 23% of negative & 53% neutral
Overall Sentiment

3. Overall Buzz Graph & Word Cloud
Most talked keywords was- Facebook, Twitter, Original etc.hyperlapse & icon generated max buzz

4. Twitter Analysis
Twitter Reach
2 billion estimated impressions
from 412,183 Twitter mentions
by 377,175 users
USA was top country with 25.2% mentions.
61% of tweets sent were actually retweets

5. Twitter Analysis
The following heat map shows where tweets around the globe originated from.

6. Blogs
USA was top country with 24.6% mentions. 62% Male & 38% female participation on blog.

7. News, Forums & Videos
In past 10 days
7,978 video was
published.

8. Thanks You
(C) vikashnsingh