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How to create social media accounts

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Learn how to set up a blog, Twitter and Facebook account for use by your organization. Don't make our mistakes.

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How to create social media accounts

  1. 1. Using Social Media to Educate Audiences about Recycling The NC Division of Pollution Prevention and Environmental Assistance in collaboration with Carolina Recycling Association
  2. 2. Web 2.0 - “It’s not an audience, it’s a community” <ul><li>What does Social Media Do: </li></ul><ul><li>Becomes a collaborative platform </li></ul><ul><li>Harnesses collective intelligence </li></ul><ul><li>Enables everyone to be a content creator </li></ul><ul><li>Provides greater access to knowledge and information resources </li></ul><ul><li>Encourages media multiplexity </li></ul><ul><li>Expands and manages social networks </li></ul><ul><ul><li>Craig Lefebvre </li></ul></ul>
  3. 3. “ The most frequently cited benefit of the Internet was in helping people tap into [their] social networks”. - Susannah Fox Infovark
  4. 6. Stats - Blogs <ul><li>900,000 – average number of blog posts in a 24 hour period </li></ul><ul><li>77% - percentage of active Internet users who read blogs </li></ul><ul><li>59% – percentage of bloggers who have been blogging for at least 2 years </li></ul><ul><li>Technorati </li></ul>
  5. 20. <ul><li>What is Twitter? </li></ul><ul><ul><li>Launched in 2006; increased in popularity late 2007 </li></ul></ul><ul><ul><li>“ microblogging” </li></ul></ul><ul><ul><li>140 characters or less </li></ul></ul><ul><ul><li>Similar to Facebook status updates </li></ul></ul><ul><ul><li>Mobile phone applications </li></ul></ul>.com
  6. 21. Stats - Twitter <ul><li>An estimated 5 million active Twitter users, or “tweeters” (dailyblogtips.com) </li></ul><ul><li>Men have 15% more followers than women </li></ul><ul><li>An average man is almost twice more likely to follow another man than a woman </li></ul><ul><li>Men represent 45% of Twitter users </li></ul><ul><li>- Blogs.HarvardBusiness.org </li></ul>
  7. 25. <ul><li>Twitter “twords” (lingo) </li></ul><ul><ul><li>Tweet: A post on Twitter or the act of posting </li></ul></ul><ul><ul><ul><li>Also common : Tweeter and Tweeted </li></ul></ul></ul><ul><ul><ul><li>Tweeps or Tweeple </li></ul></ul></ul><ul><ul><ul><li>Tweetup (@triangletweetup) </li></ul></ul></ul><ul><ul><li>ReTweet/RT: To tweet something another user has already posted </li></ul></ul><ul><ul><li>@ username: calls attention to another user mentioned in a tweet </li></ul></ul>
  8. 27. <ul><li>“ twords” continued </li></ul><ul><ul><li>Direct Message/ DM: A private message to another user that only the two of you can see </li></ul></ul><ul><ul><li>Follow/UnFollow: choosing to subscribe/unsubscribe to a user’s tweets; </li></ul></ul><ul><ul><ul><li>You can read public users tweets without subscribing </li></ul></ul></ul><ul><ul><li>Follower: a user who subscribes to your tweets </li></ul></ul><ul><ul><li>Following: a user whose tweets you subscribe to </li></ul></ul>
  9. 29. <ul><li>Twitter Complements </li></ul><ul><ul><li># hashtags </li></ul></ul><ul><ul><ul><li>#hashtags are a way to link tweets about the same topic </li></ul></ul></ul><ul><ul><ul><li>Similar to Twitter’s track/search feature </li></ul></ul></ul><ul><ul><ul><li>Why you might use them: to track the buzz of something specific in your community </li></ul></ul></ul><ul><ul><li>Popular #hashtag examples </li></ul></ul><ul><ul><ul><li>#followfriday or #ff </li></ul></ul></ul><ul><ul><ul><li>#ecomonday </li></ul></ul></ul>
  10. 31. <ul><li>Twitter Complements, continued </li></ul><ul><ul><li>URL shorteners </li></ul></ul><ul><ul><ul><li>Making a long Web site URL shorter </li></ul></ul></ul><ul><ul><ul><li>Each character is a precious resource! Don’t waste characters on URLS </li></ul></ul></ul><ul><ul><ul><ul><li>Example: from http://www.p2pays.org/BannedMaterials/PlasticBottles/BestManagementPractices.asp (80 characters!) to http://bit.ly/11hdBO (20 characters) </li></ul></ul></ul></ul><ul><ul><ul><li>Common URL shorteners: </li></ul></ul></ul><ul><ul><ul><ul><li>www.tinyurl.com </li></ul></ul></ul></ul><ul><ul><ul><ul><li>http://bit.ly/ </li></ul></ul></ul></ul>
  11. 34. <ul><li>How do I get followers? </li></ul><ul><li>DON’T protect your Tweets! </li></ul><ul><li>Find a conversation using #hashtags </li></ul><ul><li>Follow your peers, other towns, even celebs! </li></ul><ul><ul><li>NC Enviro Tweeple: </li></ul></ul><ul><ul><ul><li>@RaleighRecycles; @Carolinagreen; @goGreenTriad; @NCGP; @NC_Office_of_EE </li></ul></ul></ul><ul><ul><li>Some twittering NC Communities </li></ul></ul><ul><ul><ul><li>@VisitJohnston; @Morrisville_NC; @VisitMitchellNC; @DTSmithfield; @Hillsborough; @HowRDUDoin </li></ul></ul></ul><ul><ul><li>Of course, follow us! </li></ul></ul><ul><ul><ul><li>@RE3org </li></ul></ul></ul><ul><ul><ul><li>@YourCRA; @CRAgab </li></ul></ul></ul>
  12. 35. Stats <ul><li>1 billion photos uploaded monthly </li></ul><ul><li>1 billion pieces of content (web links, news stories, blogs, etc.) shared weekly </li></ul><ul><li>Average user has 120 friends </li></ul><ul><li>Two-thirds of users are outside of college. The fastest growing demographic is those 35 years old and older </li></ul><ul><li>More than 30 million active users currently access Facebook from their phone </li></ul><ul><li>- Facebook </li></ul>
  13. 40. Group : more static Cause : focuses on donations Pages : full personal account for your organization
  14. 52. Thank you Contact Kelley Dennings at [email_address] for more information The slidedeck can be found here - http://www.slideshare.net/NCDENR Blogspot: http://re3org.blogspot.com/ Twitter: http://twitter.com/re3org Facebook: http://tinyurl.com/RE3org

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