Salt and Sugar 2011 Viimsi Secondary School Karl Erik Esko
<ul><li>YouTube (2005) </li></ul><ul><ul><li>Most popular </li></ul></ul><ul><ul><li>2 billion views in a day </li></ul></...
<ul><li>An Internet celebrity, cyberstar or online celebrity is someone who has become famous by means of the Internet </l...
Examples
<ul><li>YouTube celebrities </li></ul><ul><ul><li>Comedians </li></ul></ul><ul><ul><li>Musicians </li></ul></ul><ul><ul><l...
<ul><li>The Annoying Orange  Ray William Johnson  Shane Dawson </li></ul><ul><li>Kassem G    Julian Smith    Mystery Guita...
<ul><li>YouTube Partnership Program </li></ul><ul><li>From virtuality to reality </li></ul><ul><ul><li>Justin Bieber </li>...
<ul><li>Unwanted fame </li></ul><ul><ul><li>The Star Wars Kid </li></ul></ul><ul><li>Make a mistake = lose control </li></...
<ul><li>Using viral videos to promote and sell products </li></ul><ul><ul><li>Blendtec – Will It Blend? </li></ul></ul><ul...
THANKS FOR LISTENING!
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Internet Celebrities

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Internet Celebrities

  1. 1. Salt and Sugar 2011 Viimsi Secondary School Karl Erik Esko
  2. 2. <ul><li>YouTube (2005) </li></ul><ul><ul><li>Most popular </li></ul></ul><ul><ul><li>2 billion views in a day </li></ul></ul><ul><ul><li>24 hours of video uploaded every minute </li></ul></ul><ul><ul><li>Age range 18-55 </li></ul></ul><ul><ul><li>If You T ube was Hollywood, they would have enough material to release 60,000 new films every wee k. </li></ul></ul><ul><li>Other options </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Blogs (Tumblr, Blogspot) </li></ul></ul>Overview
  3. 3. <ul><li>An Internet celebrity, cyberstar or online celebrity is someone who has become famous by means of the Internet </li></ul><ul><li>Funny, extraordinary, impressive, weird, „so bad that it’s good“, entertaining, annoying </li></ul><ul><li>Memes – www.knowyourmeme.com </li></ul><ul><li>Accidental fame </li></ul><ul><ul><li>Antoine Dodson </li></ul></ul>Becoming popular: how and why?
  4. 4. Examples
  5. 5. <ul><li>YouTube celebrities </li></ul><ul><ul><li>Comedians </li></ul></ul><ul><ul><li>Musicians </li></ul></ul><ul><ul><li>Video bloggers </li></ul></ul><ul><ul><li>Movie makers </li></ul></ul><ul><ul><li>News agencies, websites, music/movie companies </li></ul></ul>Everything is well...
  6. 6. <ul><li>The Annoying Orange Ray William Johnson Shane Dawson </li></ul><ul><li>Kassem G Julian Smith Mystery Guitar Man </li></ul>Weblebrities
  7. 7. <ul><li>YouTube Partnership Program </li></ul><ul><li>From virtuality to reality </li></ul><ul><ul><li>Justin Bieber </li></ul></ul><ul><ul><li>Merchandise (shirts, posters, stickers etc) </li></ul></ul><ul><li>Anonymity </li></ul>Everything is well...
  8. 8. <ul><li>Unwanted fame </li></ul><ul><ul><li>The Star Wars Kid </li></ul></ul><ul><li>Make a mistake = lose control </li></ul><ul><li>Other anonymous people </li></ul><ul><ul><li>Criticizing commentary, insulting, demeaning </li></ul></ul><ul><li>Getting confused </li></ul><ul><ul><li>Virtuality becomes reality </li></ul></ul>The dark side of the Moon
  9. 9. <ul><li>Using viral videos to promote and sell products </li></ul><ul><ul><li>Blendtec – Will It Blend? </li></ul></ul><ul><ul><li>Liquid Mountaineering – Running on water </li></ul></ul><ul><ul><ul><li>Hi-Tec shoes </li></ul></ul></ul>Internet, I need your help!
  10. 10. THANKS FOR LISTENING!

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