Italia high school

Autor: Paulina MenesesV
English Teacher.
THE ENGLISH NEVER SPEAK TO ANYONE l'NLESS THEY HAVE BEEN PROPERLY INTRODUCED
"ItaliaHighSchool
BUSINESS ENGLISH PROGRAM
BUSINESSSUBJECT
1. Importance of the subject, Pag.3
2. Importance of the Business English Language, Pag. 3
3. Trade of the bases of the commercial development, Pág. 4
4. International trade
4.1 International organization f or trade, Pag. 4
4.2Importation-Importance, Pág. 5
4.3Exportation -Importance, Pág. 6
COMMERCE
5. The conquest of ¡nternational markets, Pág. 6
6. International Corporation, Pág. 6
7. Subsidiarles, Pág. 7
8. Trusts, Pág. 8
9. Monopolies, Pág. 8
10. Commercialization, Pág. 8
11. Marketing, Pág. 8
12. Sales, Pág. 9
13. Ecuadorian economical system, Pág. 9
ECUADORIANCOMPANIES

English Teacher.
THE ENGLISH NEVER SPEAKTO ANYONE LNLESS THEY HAVE BEEN PROPERLY INTRODl'CED
14.1
14.2
14.3
14.4
14.5
Associated companies, Silence
partnership companies, Limited
Companies, Anonymous Societies,
Mixed Companies,
Pág.10
Pág. 1
Pág.11
Pág.
11
Pág.
12
LETTER
15. Letter make up
15.1 Importance of letter margining,
15.2 Importance of the letter f ormats,
15.3 Principal parts of the letter,
15.4 Optional parts of the letter,
16. Questionary
Pág.13
Pág. 17
Pág. 3
Pág. 3
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14. Ecuadorian Companies

EnglishDepartmentPMV
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2

English Teacher.
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"ItaliaHighSchool"
BUSINESS SUBJECT
1. IMPORTANCE OF THE SUBJECT
Introduction
The 20+h
century is a ccntury of dcep changcs in the scientific and technological
growth, where the real challenge of any society is to develop
their patterns of organization in their social, política!
and economic structures.
The real challenge in the f ight of development
is to try to find a way to establish efficient communication and
in this century there has been a tremendous development
mainly in the industrial i zed countries.
2. IMPORTANCE OF THE BUSINESS
ENGLISH LAUGUAGE
Business English is the language of all the economic and commercial
transactions over the seas.
That's why up today the business English subject is a real need for a person or a
society in the challenge to ma|(» business abroad. So business English is very
important specialization in the wide world of business.
3

5
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3. TRADE THE BASES OF COMMERCIAL
DEVELOPMENT
Trade ¡s the unique way to develop any society. To trade means to
interchange domestic goods, industrial products, finished
goods, commodities, ser/'ces etc.
Trading is the economic transaction by means of which a person,
a social group or a society in general sell or buy something
considering a cost and looking for prof its.
4. INTERNATIONAL TRADE
The ¡nternational trading is absolutely important because it helps to develop the
domestic economy of different societies. The real challenge of any society in
order to develop its economy is to try to sell abroad(export) Basically finished
products and commodities or agricultura! products.
The great development of the ¡nternational trade created problems in the
commercial and economic aspect ¡n most of the countries, because all of them
take care of the economic interest, that's why it was necessary to organize and
control the importation and exportation managed by ¡nternational organization
which represent the basic interests on the industrialized and develop countries up
the economy of the different countries all over the world to this organization.
4.1 INTERNATIONAL ORGNIZATION FOR TRADE
There was a need to organize the different activities of the ¡nternational
transaction and appeared the instruction of importation and exportation as the
unique form to establish the ¡nternational commerce.

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It ¡s the ¡nternational transaction by means of which a country
buys(imports) finished goods, commodities, services, natural
resources, raw material, technology, machinery, etc.
Importation is normally negative, mainly for those
underdeveloped countries, because they usually import
finished goods and commodities, and in such way these
countries increase the ¡nternational debt. Unfortunately the
underdeveloped countries have a simple characteristic, they
are consumer's societies and they have a total lack of
production.
Importation is positive for a country when raw material, technology, machinery
are ought in such way importation serve to develop industry and production and
the domestic economy could develop, but it does not happen so, because it is
absolutely impossible to compete the industrialized societies.
4.3 EXPORTATION IMPORTANCE
It is the ¡nternational transaction by means of which a
country sells (exports) finished goods, commodities,
services, natural resources, raw material, technology
etc, to the other countries.
Perhaps the most important commercial
transaction for any country is exportation;
economically it is the unique form to develop the
domestic economy.
Exportation are negative and a ganger for a country when natural resources and
raw material are sold (exported), in such way we are destroying the bases of the
domestic economic.
"ItaliaHighSchool
4.2 IMPORTATION IMPORTANCE

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BUSINESS SUBJECT
> 1. What do you think about Business Subject?
> 2. Write about the importance of the Business Subject for you. /
> 3. What do you understant about the ¡nternational trade?
> 4. What do you understand about importation?
> 5. Mention some products that imports in our country? >
> 6. What do you understand about exportation?
> 7. Mention some products that exports ¡n our country?
COMMERCE 7
5. THE CONQUEST OF INTERNATIONAL MARKETS
The challenge of the modern societies is to try to conquest
¡nternational markets, most of the countries of the world
over are in an open f ight to conquest new markets for their
industrialized or domestic products.
"ItaliaHighSchool'
QUESTTONARY

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"ItaliaHighSchool'
The ¡ndustrialized countries has struggle with their
finished products most of the markets increasing the
dependence of the underdeveloped countries, that's why
the ¡nternational debt is been increased day after day in
the poor and underdeveloped societies, because they do
not have a chance to compete or to conquest markets for
their domestic products, this is why there is an unequal
economic distribution in the underdeveloped countries.
6. INTERNATIONAL CORPORATION
Corporation^are big organizations, with a tremendous economic power
mainly established in the developed and ¡ndustrialized countries. The
Corporation form the economic bases on the ¡ndustrialized countries
because they manage and control the forms of production and consumption of
markets.
The main characteristic of the corporation is that they not only produced to satisfy
their domestic markets.
ADVENTASES
• The ¡nternational corporation créate new possibilities of economic development
for the country because they open new Jobs, they invested big amounts of
money and implanted new forms of these administration and production .
• They cuate new necessities of consumption all of these helped to develop the
economic system of the country.

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DES/D VENTASES
• The free exploitatíon of our natural resources and raw material without important
benef its to the country and the society.
• The lose of the economic resources because the profits of these corporation go to
the developed countries.
7. SUBSIDIARIES
Ford Motor Company These are domestic componies
which represent the capital 4ndjp¡econom¡c interests of the ¡nternational
corporation (mother cflmpany) in the other countries. The subsidiaries in our
country are called Transnational or multinationals, but they are ruled and
regulated by the Ecuadorian regulation and we have domestic subsidiaries Ex:
Coca Cola, Pepsi Cola, General Tire.
8. TRUSTS
They are big economic organizations established in all the capitalist markets
devoted to control the development of the free competition. The trust in any
markets, are a real danger for the open commercialization, because they kill the
small competitors and try to finish or extermínate the free competition , trying to
be alone in the markets and transform in monopolies.
*■
9. MONOPOLIES
The monopolies are a real danger for the capitalist markets, because they have
eliminated the free competition and the small competitors and they implant their
products /^Cand prices in the markets, For example Petro comercial in our
country.

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Commercialization is the technique of making business in a very
competitive business world.
The free competition opened the door for a complete realization of
th« commercial activities according to the circumstances of the
offer and demand in the different markets.
11. MARKETING
Marketing is the technique to introduce the in order
to créate the necessity of consumption in order to
increase the sales.
Market is an economic term to describe a group of
people working and living together ready to
consume.
The commercialization studies he products as the unique form to satisfy the
necessities of consumption.
At the same time studies the CONSUMER as the unique goal of satisfaction.
The commercialization is the technique to make business in this country.
■
12. SALES
-It is the most important activity in the process of
production and commercialization.. The different techniques
of saling have changed according to the circumstances of
the markets, because the real challenge of any form of
saling is to satisfy completely to the customer, in such
circumstances, we try to open a normal market of consumption.
"ItaliaHighSchool
10. COMMERCIALIZATION
products in the market,

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'ItaliaHighSchool
QUESTIONARY
Mention some ¡nternational corporation
> What are the advantages of the ¡nternational corporation?
> What are the desadvantages of the International corporation?
> Mention some subsidiaries that you know?
> What dou you know about the commercialization?
> What do you know about monopolies?
> Write the def inition about marketing
> What do you understand about sales?
> What is the Ecuadorian economical system?

'ItaliaHighSchool'
13. THE ECUADORIAN ECONOMICAL SYSTEM
The Ecuadorian economic system is i basically
conformed by three important organizations:
> La Junta Monetaria
> El Ministerio de Economía
Finanzas
> El Banco Central del Ecuador
LA JUNTAMONETARIA
This institution established the economic politic of the State according to the
¡nternational needs and the domestic needs. The basic problem is that the monetary
board normally established the economic politics of the state according to the
¡nternational politics of International Monetary Fund (FMI) and sometimes this
economic decisions are against the social aspiration of the Ecuadorian community.
MINISTERIO DE ECONOMIA Y FINANZAS
This institution collects and distributes all the taxes and tasas of any other kind of
contribution established by La Junta Monetaria or by other organism of the sate.
El ministerio de Finanzas rules the contribution according to the general bug get
of the state.
BANCO CENTRAL (CENTRAL BANK)
El Banco Central is the organization where all the money
collected by El Ministerio de Finanzas and the Central
Bank is the head of all the economic organizations of the
country. The Central Bank distributes the money
collected according to the general bug get and the
economic decisions of the state.

"ItaliaHighSchool'
ECUADORIANCOMPANIES
14. ECUADORIAN COMPANIES
According to the law there are five types of legal companies in our country.
> Associated companies
> Silence Partnership companies
> Limited companies
> Anonymous societies
o Mixed companies
14.1 Associated companies
These types of organizations are not very common in our country. They are
generally small organizations formed by members of a single family or relatives
The main characteristic of this organization is that the member of the company
(partners), work in the company and they are all legally responsible of the
company.
14.2 Silence partnership companies
This type of companies are not very common in our country. The main
characteristic is that there are two kinds of partners:
a) The Silent Partners, who just only ¡nvest, but they do not have any legal
responsibilities and of course they do not work for the company.
b) The Active Partners, who ¡nvest, work and represent legally the company.

"ItaliaHighSchool"
14.3 Limited Companies
This type of companies are the most common organizations, not only in Ecuador
but all over the world also. The main characteristic of this type of company is that
the partners declare a limited social capital an they are legally responsible just
only for the social capital declared, it means that in case of a bank ruptsy, the
partners will pay just only the social capital declared, so the responsibility is
limited.
SOCIAL CAPITAL.- is the total of the capital declared in a company.
14.4 Anonymous Societies
This type of organizations are
quite different from the others, because the partners are
transformed in stock holders. The
main characteristic is that the stock holder subscribes shares or stocks. The
shares or stocks are f iduciary documents which can be treated normally in
markets
If a Anonymous Society goes in a bank ruptsy the stock holders are obligated to
pay the total of the ruptsy, sometimes they have to pay including their personal
belongings.
14.5 Mixed Companies
The organizations of this type of companies are absolutely similar to the
anonymous society, the technique difference is that in the Mixed Company the
state comes one of the principal stock holder PARTNER.- is the one who
declares a social capital.
STOCK HOLDER.- us the one who subscribes or stock.
13.

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QUESTTONARy
ECUADORIAN COMPANIES Mention
some Ecuadorian Companies?
Mention some anonymous companies
Mention some Mix Companies Mention
Some Limited Companies
"ItaliaHighSchool'

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"ItaliaHighSchool"
LETTER
15. LETTER MAKE UP
It is the study of the different frames and forms of the letter. They will give the
physic appearance in any kind of correspondence.
15.1 Letter framing
It is the study of letter raging is important because it helps to céntrate the letter.
The letter margin is placed according to the length of the letter.
For normal correspondence we have to use the standard size of stationary, it is
INEN A4
15.2 PRINCIPLE PARTS OF THE LETTERS
Official and commercial letters must always the principie parts. The letter head or
heading
It is the necesasry information part that any off icial or commercial letter always
contain. The letter head is always printed in the top of the stationary and in most
of commercial correspondence some information is placed in the botton of the
stationary. The letter head contain all the basic information of the company or the
institution, the letter head serves as a form of advertising or propaganda, in the
top we usually place the ñame of the company. The line in the botton contain the
adress, telephones and fax numbers, P.O. box, etc.
The Date
It is placed 2 spaces bellow the le head according to the letter style and the
length of the letter the common dating contain the month, the date, a comma and
the year.

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"ItaliaHighSchool"
The inside address
It ¡s place 4 spaces below the date, the inside address must never contain more
than 4 lines and it never be typed more than the middle of the stationary.
The salutation
It is place 2 spaces bellow the inside address. The common salutaion is using the
expression DEAR.
The body of the letter
It is place 2 spaces bellow the salutation, Never forget that the body of the letter
contain the message that it must be absolutely clear, neat and accurate.
The complementary cióse
It is place 2 spaces bellow the body. The common expression used in English for
closing are: Sincerely yours, Very trully yours, etc.
The f irm Ñame
It is normally placed just only for legal documents, but for off icial or commercial
letters it is omited. It is placed, if we want to typed 2 spaces bellow the
complementary cióse.
Signature Space
We have to give 4 spaces for the signature of the signing document.
Ñame and title of the addressor
It is place 4 spaces bellow the complementary cióse.

"ItaliaHighSchool"
Initials
It is polace 2 spaces bellow the title of the addressor. It contain the initials of the
addressor in Capitals letter, a slash or a period, and the initials of the typing
document, in small letters.
15.3 Margins
For letters of three hundred words or more or less
We need to place a margin of 10 spaces per side, it means that this type of
margin is used for long letters. FIG. I
For letters of 200 words more or less
We have to place a margin of 15 spaces per side. FIG. II
For letters of 100 hundred words more or less
We have to place a margin of 20 spaces per side. FIG III

20s
20s
18 =====^^
"ItaliaHighSchool'
FigI 20s

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Fig . II 15s
15s 15s
1
5
s

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21
lOs
Fig III lOs
lOs
"ItaliaHighSchool
lOs

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"ItaliaHighSchool'
15.4 LETTER FORMIN6
It is the study of the different letter formats or styles.
According to the classic correspondence we have the following
formats or styles.
Full block style
Block style
Semi block style
> Indented style
Hanging indented style
> Simplified style
21 ========^

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"ItaliaHighSchool'
Full Block Style
This is the easiest letter style to frame, because all the principal line begin flushed
to the left margin, perhaps the unique disadvantages is the ¡mbalanced to the left
margin.

"ItaliaHighSchool
May,18th
,2003
Life Magazine Sales
Department 1234 Broadway
Avenue New York, N.Y.
Gentlement
Thank you for your letter of the third with ¡Ilústrate a booklet describing your Art
Collection Series.
Enclosed is a check for $5 to cover cost and shipping expenses of one copy of "The
world of Michelangelo".
Please send the book by parcel post at an early date. I am anxious to enjoy such an
interesting and artistic edition. I will be ordering other titles of your collection shortly.
Vlery truly yours,
Jennif er Smith
CC/rg
23 =======^^

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25
"ItaliaHighSchool
Block Style
This is common style used in correspondence. The main characteristic is that the
date and the closing are placed 2 spaces from the middle of the stationary, the
other parts are placed normally flushed to the left margin.

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"ItaliaHighSchool
June 10th,2003
Mr. John Smith
123 West 56th
. Street
Florida
Dear Mr. Smith
Mr and Mrs. Calver are pleased to accept your kind invitation to the reception in honor of
the Chancellor Cari Payton on Monday, September 12th
at the University club.
Sincerely
Linda Brown
PRESIDENT
LH/tas
25 =========^^

27 =======^^
"ItaliaHighSchool
Semi block style
This is a very common letter style in any common correspondence along with the
block style, the unique difference from the block style is that the first line of each
paragraph has a indention of 5 or 10 spaces. (fig. c)

"ItaliaHighSchool
July 15th
,2002
Mr. Susana Peterson Rio
de Janeiro Avenue
Browsville, Florida
Dear Mrs. Anderson
Mr. Anderson, Assoáate director for the International study and travel center,
with pleasure your kind invitation to attend the award ceremony and speak at Jef f
erson school on July 28th
.
He has found moments of Jefferson school where he trained as a
high-school-student, and welcome the chance dto visit it again.
The topic he has chosen to speak on is Changing Technology in the next
decades and they would apprciate it if you would let him to know whether this will be
and acceptable subject.
Your sincerely, Peter
Anderson Associated
Director
RV/av

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"ItaliaHighSchool"
Indented Style
This is not a common letter style in normal correspondence because this letter
style is very different the frame, this letter style is used for letters for etiquette or
invitation. The main characteristic is the date because it is placed two spaces
from the middle, the first line of the inside address begins in the left margin, the
second unscrewing lines have an indention of five spaces from the precede one,
the first line of each paragraph has an indention of five or ten spaces, the first line
of the closing is flushed to the date, the second and succeeding lines have an
indention of three spaces from the preceding line. (fig. d)
[
28 ==s=^^

"ItaliaHighSchool
May 5th
,2003
Mr. John Winston 345
Broadway
Jefferson Avenue Canadá
WH-6
Dear Mr. Winston
It was a pleasure to have you as a member of our Christmas Club and we should
now like to invite you to open a charge account with our store. All you need to do is fill in
the enclosed from an return it to use I the business reply envelop provided your account
will be opened inmediately and will be ready for you the next time you pay as a visit.
You will find this a very simple and easy way to shop.
Sincerely yours,
Kevin Winner Personal
Manager
KW/av

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"ItaliaHighSchool"
Hanging indented styles
This letter style is a derivation of the block style. Where we find or place a hanging
list in the body of the letter, this letter style is side for letters of advertisement. It is
a common style in commercial correspondence the indention of the lost is five or
ten spaces.
]

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"ItaliaHighSchool"June
23,2003
Kevin and Marcel Inc.
2345 Andrews St.
Saint Nois, Missouri 23454
s
Gentlement
Please quote the following goods selected from your catologue:
4,000 two ¡nch shipping tags
9,000 one ¡nch gummed baggage labels white No.3
60 Rolls "Poinsetta red"paper
61 Balls of wrapping twine, grade "A".
This quotation ¡s to ¡nclude usual discount and terms of payment.
Sincerely yours,
Peter Smith
CC/rg

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"ItaliaHighSchool"
Simplified style
This letter is a derivation of the f ull block style, the salutation line is changed for a
subject line, the closing and initial disappear. This letter style is used for reports,
summaries of lectures or general information about and specific topic.

I __ Z2

'ItaliaHighSchool
September 6, 2003
Peter Cage
1234 Andrews Road
San Francisco, California
Subject: Sales of Antiques
We are going to have of antique maps in a couple weeks. They are
reproductions of the f irs maps of America.
We must admit being a little disappointed in not receiving your check $22.33, as
mentioned in our note of the fifth.
Our Sales Manager was wondering why we have not received any recent orders from
you.
We are enclosing a new price list. You can look though the list later, if you are rushed
now, but do not delay the check for $22.33 please.
Acknowledging Receipt
33 ========

'ItaliaHighSchool
ROY AL COMPANY
1234 Browsville
March. 17tn
2003
Omni Machinery, Inc.
3456 Princeton
San Francisco, California
Dear Ms. Anderson
Mr. Sato is away from the office this week and will return on Monday. I shall bring your letter to
his attention at that time.
However, in his absence and in accordance with your instruction. I have instituted the changes in
your purchase order number 5432.
If we can be any tuther service,please do not hesitate to cali on us.
Very truly yours,
Jennifer Smith Secretary to
James Sato Vice President
Gh/av

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"ItaliaHighSchool
Making Appointments
ROYAL COMPANY
1234 Browsville
September 24,h
, 2003
Mr. Peter Klan
National Building Corporation
3456 Boulevard
San Francisco California
-
Dear Mr. Klan:
Mr Klan is attending a convention this week. I shall bring your letter of Agust 23 concerning the
contract to his attention when he returns next week.
Yours very truly.
Grace Smith Secretary to
James Klan Vice President
GH/av

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"ItaliaHighSchool
Making Appointments
ROY AL COMPANY 1234
Browsville
September 2,2003
Mr. John Cage
Office Supplies. Inc.
1234 Broadway
New York, New York 234
Dear Mr.Cage
Mr.Klan will be glad to see you on Friday November 4, at one o'clock at his office to discuss the
expansión plans.
Yours truly.
Grace Smith Secretary to
James Klan Vice President
GH(av

38
"ItaliaHighSchool
Making Appointment
ROYAL COMPANY 1234
BrowsvilleFlorida
May 3, 2003
Mrs. C.L.Winkley Winkley and
Johnson 300 Park Avenue San
Francisco., California
Mr. Klan is planning to attend a meeting in San Francisco next week, He would like to
discuss with you the latest development on the project.
Would it be convenient for him to cali on you June 12 at ten o" dock?
Yours sincerely,
(Srace Smith
Secretary to James
Klan Vice President
GH/av

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"ItaliaHighSchool
Reservation
ROYAL COMPANY
1234 Browsville
January 6, 2003
The Crown Plaza The
Fenway
San Francisco, California 3456 Dear
Sirs:
Please reserve a bedroom siute beginning January 26 for Mr. James Klay will arrive the
evening on the 29th
and plans to leave the morning of January
31.
Please conf irm this reservation by wire.
Sincerely yours.
Grace Smith
Secretary to
James Klay Vice
President
GH/av

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'ItaliaHighSchool
Letter Acceptance
ROY AL COMPANY
1234 Browsville

October 23, 2003
Mr. Peter Jones Sicaf
Construction 234Antony
Street New York
Dear Peter:
V d be delighted to be your guest for lunch at the Rotary Club on Tuesday, September
2. It will give us an opportunity to talk in more detail about the new project and at the
same time have an enjoyable get-together.
As you suggested, I" IIbe in the reception área of the club aroun noon. I look f orward to
seeing you.
Sincerely,
James Klay Vice
President
J6:av
39 =!=============^^

"ItaliaHighSchool
Letter of Declination
ROYAL COMPANY
1234 Browsville
Moren 11,2003
Mr. Peter Speck 123
Andrews Street New
York
Dear Peter:
It would be a great pleasure to join you at the annual f und-raising dinner of the
American Cáncer Society on I^Aarch 12. Unfortunately, I will be in Detroit on that date
attending a company conference.
Thank you for thinking of me. I hope the banquet is a great success.
Cordially,
James Klay Vice
President
JG/av
40 ======

"ItaliaHighSchool
Answering a Request
ROYAL COMPANY 1234
BrowsvilleFlorida
May 15, 2003
Craft Corporation 125 Carol Street
Philadelphia, Pennsylvania
Gentlemen:
The information you request concerning the voltage regulator model 567 is ¡ncluded in
the enclosed booklet. We appreciate your interest and hope the information will prove
useful to you.
If you can be any further assistance to you, do not hesitóte to contact us.
Sincerely yours,
Al ex Cave
Service Reprentative
HC/av
Enclosure
41 ===!==!==!=!!=

43 =========
"ItaliaHighSchool
MEMORANDUM
TO: Peter Jones DATE: 2/11/2003
FROM: James Klay
SUBJECT: NEW PRODUCT
Reserch and development has come up with something new in the field which may prove
of interest. Contact Patty Morgan for futher information. If it appears to have possibilities
from your point of view, I suggest you get in touch with Katty Graig in marketing to
explore the sales possibilities, Please report to me by the end of the month.
ce: F. Pierson
M. Morga

Italia high school

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