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Marketing Solutions ORGANIZATION NAME Marketing Solutions Building Engaged Communities
Stuart Bartram Director Marketing Solutions au.linkedin.com/in/stuartbartram Sarah Vaughan Technical Audience Group Manager, Developer and Platform Evangelism au.linkedin.com/in/sarahjv
Shifts in the Australian Software Developer Ecosystem MAINSTREAM 50%+ of Developers Writing for Phones & Portables Battle for SoftwareBattle for Software DevelopersDevelopers2011 Web & AppWeb & AppWeb & AppWeb & AppWeb & AppWeb & AppWeb & AppWeb & App DeveloperDeveloperDeveloperDeveloperDeveloperDeveloperDeveloperDeveloper PopulationPopulationPopulationPopulationPopulationPopulationPopulationPopulation Writing for Phones & Portables DeveloperDeveloperDeveloperDeveloper MOTIVATIONMOTIVATIONMOTIVATIONMOTIVATION 43%43% Low Cost 54%54% User Reach 30%30% Revenue Potential MindshareMindshare 85k Corporate85k Corporate85k Corporate85k Corporate DevelopersDevelopersDevelopersDevelopers 700k+700k+700k+700k+ Enthusiasts &Enthusiasts &Enthusiasts &Enthusiasts & GoldGoldGoldGold----seekersseekersseekersseekers Sources: VisionMobile Developer Economics 2010 & 2012, ABS2011
Microsoft LinkedIn Community Strategy Software Developer Engagement Principles
Australian Software Developer Community
Starting Conversations
Building Engagement
Member Acquisition
Member Acquisition
Measuring Success
Measuring Success in Developer Engagement • • •
iMedia Brand Summit 2012 - Linkedin

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iMedia Brand Summit 2012 - Linkedin

  • 1. Marketing Solutions ORGANIZATION NAME Marketing Solutions Building Engaged Communities
  • 2. Stuart Bartram Director Marketing Solutions au.linkedin.com/in/stuartbartram Sarah Vaughan Technical Audience Group Manager, Developer and Platform Evangelism au.linkedin.com/in/sarahjv
  • 3. Shifts in the Australian Software Developer Ecosystem MAINSTREAM 50%+ of Developers Writing for Phones & Portables Battle for SoftwareBattle for Software DevelopersDevelopers2011 Web & AppWeb & AppWeb & AppWeb & AppWeb & AppWeb & AppWeb & AppWeb & App DeveloperDeveloperDeveloperDeveloperDeveloperDeveloperDeveloperDeveloper PopulationPopulationPopulationPopulationPopulationPopulationPopulationPopulation Writing for Phones & Portables DeveloperDeveloperDeveloperDeveloper MOTIVATIONMOTIVATIONMOTIVATIONMOTIVATION 43%43% Low Cost 54%54% User Reach 30%30% Revenue Potential MindshareMindshare 85k Corporate85k Corporate85k Corporate85k Corporate DevelopersDevelopersDevelopersDevelopers 700k+700k+700k+700k+ Enthusiasts &Enthusiasts &Enthusiasts &Enthusiasts & GoldGoldGoldGold----seekersseekersseekersseekers Sources: VisionMobile Developer Economics 2010 & 2012, ABS2011
  • 4. Microsoft LinkedIn Community Strategy Software Developer Engagement Principles
  • 11. Measuring Success in Developer Engagement • • •