Bringing a website to the limelight does not happen in one day. It takes days of strategizing and implementing them. There are few problems every marketer face. However, good part is that there are optimum solutions for each of these problems. While some are good at organic marketing, others find paid strategies easy to implement

1. Bringing a website to the limelight does not happen in one day. It takes days of strategizing and
implementing them. There are few problems every marketer face. However, good part is that
there are optimum solutions for each of these problems.
While some are good at organic marketing, others find paid strategies easy to implement. There
are many facets of digital marketing, and issues vary from person to person. The goals may be
similar but there are different areas where individual marketers are stuck up. In this blog we will
put together few issues that are common with almost every marketer, and also tell you the best
solution to tackle the same.
Redirecting traffic to your website
The sole aim of a marketer­ generate traffic and redirect it to the website. Without traffic,
everything else will be a waste of time. To figure out what might appeal to your audience is a
challenge that every marketer faces. It is a tough judgement to make when it comes to
understanding whether a particular colour or a font or a texture will be compelling enough to drive
them to your website. While some marketers fail to pull in huge amount of traffic, others are
pretty confused as to which area to target for the best result.
If there is a problem, there has to be a solution as well. The best way to bring in more visits is by
creating awareness via all channels available at your disposal. However, it remains on you to
judge which channel will serve best for your website. Your judgement will help you draw a
marketing funnel. You need to question yourself­ Are you using the right social media platform? If
you are an education blog, is your content providing valuable information? You can turn to

2. analytics tool to understand which channel is performing best for you. Once you are confident
about the answers, increasing your website traffic will be easy for you.
Effective Targeting
Targeting the right audience is very important aspect in marketing. To identify your buyer and
analyse their personas is integral in marketing. There is no denial to the fact that in order to
convince a person to even pay heed to what you are saying or spend time on what you have
written in your blog, you need to give them something valuable enough that will be worth the time
they are spending on your website. For that you have to identify which group of people you want
to target, because let's get it straight­ you cannot please everyone in this world. A segregation is
mandatory. Once you are done filtering your audience, the problem arises­ is your content
providing value relevant to your audience? It is not about YOU, it is about THEM.
The solution comes to the same point: filter your audience. You can do this by segmenting them
by demographics, followed by their needs and last identification on the basis of their behaviour.
What follows next is judging what can add value to their profiles? Why will your buyer choose
you and not some other portal? Your content must appeal to each individual lead you are
targeting.
Lead generation and conversion via social media
There was a time when social media was a technology wonder. Most companies just had a
profile in there because it was new and they had to be a part of what is trending. That seems to
be something quite historic. Today social media is where business is happening, where it is
growing. Marketers now face open challenge as to generating proper leads via social media
portals. The even bigger task is to convert these leads to generate revenue. Having a profile and
posting updates is not what social media is all about. There is a proper science to target,
engage, and nurture on a social media profile. Most marketers are unaware of this.
The obvious solution is to learn the "science". How? Well, social media marketing is all about
staying alert of what is happening around, what are your competitors doing on their profiles, how
to engage your visitors and influence them so that your leads get converted. All you need to do is
analyse your visitors' behaviour through his social media activity and get your sales team on
board to do the rest. Personal interaction always works because that gives way to building a
relationship based on mutual trust. Anything that happens in real­time is appreciated.
Staying in sync with new trends

3. Change is something that is forever constant on the web. Marketing techniques and strategies
have undergone transformations innumerable times. From print to digital, marketing has seen
phenomenal shifts in the last decade. Thanks to technology, every day we witness the advent of
a new tool solving one or the other problem. Interacting with customers have become more and
more efficient with new tools. New tools lead to new strategies. The challenge is to stay updated.
But how?
It is of vital importance to keep a track of your audience. You need to know where your audience
is , and what new tools are stealing the show. Staying alert and informed about the technology
world is the best way to stay in sync with the new strategies. Also, you must be aware how best
to use these tools for your marketing purpose.
Generating ROI
It is not just about doing marketing, a marketer is also responsible for measuring and
understanding the results of each marketing technique implemented. So how do you know
whether your efforts are actually worth it?
You must be capable of measuring every penny and trace back what brought the same. Using
analytics efficiently is the first demand from an effective marketer. Through analytics you will be
able to track down the entire loop which ended up bringing in revenue for your website. What
follows next is focusing and doubling the hard work on that area while discarding what did not
work.

4. Effective marketing can change the fate of a website. It is tough but not impossible. Digital
marketers need to identify which area requires improvement­ it may be SEO or content or
advertising. To understand where your marketing proficiency lies, learn everything about digital
marketing from experts. Our digital marketing course will prepare you to take up these
challenges and more. Register for our upcoming batch today.