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Five Tips
to be a
Good Marketer
Shannon R. Mouton Gray
Director, Marketing & Digital Media
1. Know your objectives
 What are the organization’s objectives?
 What are your team’s objectives?
Helpful hint: Make su...
2. Ask questions
 Why are we doing this, that or the other?
 What do we want our clients, customers
and audience to thin...
3. Listen to data & your intuition
 Does the data support your initial ideas,
thoughts and instincts?
 What isn’t the da...
4. Take note of what others say
 What are your customers, clients and
audience saying?
 What do your colleagues and your...
5. Write IT down
 IT—the strategy, ideas, plan, timeline,
budget, goals—doesn’t exist if IT isn’t
written down
Helpful hi...
To learn more about McKinney & Associates, visit www.mckpr.com
McKinney & Associates was founded in 1990 with a commitment...
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Five Tips to Be A Good Marketer

Want to be a good marketer? Then follow these five tips from McKinney's Director of Marketing and Digital Media, Shannon Mouton Gray

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Five Tips to Be A Good Marketer

  1. 1. Five Tips to be a Good Marketer Shannon R. Mouton Gray Director, Marketing & Digital Media
  2. 2. 1. Know your objectives  What are the organization’s objectives?  What are your team’s objectives? Helpful hint: Make sure organizational, team and personal objectives align
  3. 3. 2. Ask questions  Why are we doing this, that or the other?  What do we want our clients, customers and audience to think, feel, believe or do?
  4. 4. 3. Listen to data & your intuition  Does the data support your initial ideas, thoughts and instincts?  What isn’t the data telling you? Helpful hint: The data is a snapshot, not the complete picture.
  5. 5. 4. Take note of what others say  What are your customers, clients and audience saying?  What do your colleagues and your have team have to say?  What are your competitors saying?
  6. 6. 5. Write IT down  IT—the strategy, ideas, plan, timeline, budget, goals—doesn’t exist if IT isn’t written down Helpful hint: Getting IT out of your head and onto paper makes IT real.
  7. 7. To learn more about McKinney & Associates, visit www.mckpr.com McKinney & Associates was founded in 1990 with a commitment to social justice that has prevailed for nearly 25 years. From the beginning, McKinney has passionately and skillfully practiced public relations with a conscience for local, national and international organizations.

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