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Marketing & Business Development Dilemmas

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54% of CxO say customers now have a considerable influence on their enterprises. Do we actively listen to our clients? Source IBM Institute for Business Value.

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J. Manuel Velázquez Balderas ch.linkedin.com/in/josemanuelvelazquezbalderas/ 54% of business managers say customers now have a considerable influence on their enterprises IBM Institute for Business Value Do we actively listen to our customers? Marketing & Business Development Dilemmas 54% 36% 10% Large extent Some extent Limited extent

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Marketing & Business Development Dilemmas

  • 1. J. Manuel Velázquez Balderas ch.linkedin.com/in/josemanuelvelazquezbalderas/ 54% of business managers say customers now have a considerable influence on their enterprises IBM Institute for Business Value Do we actively listen to our customers? Marketing & Business Development Dilemmas 54% 36% 10% Large extent Some extent Limited extent