• Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
546
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. 3-IN-1 STROLLER
    VedPrakashTiwari
    IBS ADELAIDE (SOUTH AUSTRALIA)
  • 2. BABY ZON is a producer owned company which manufactures 3-in 1 baby strollers. BABY ZON is an Indian mobility company headquartered in NEW DELHI, our mission is to excite every child on the move. Our passion for innovation results in products that inspire people to get out and explore the world.
  • 3. Vision of the Company
    To provide best customer services and make "BABY carrying” very easy and comfortable.
    Mission Statement of the Company
    We help the families to carry babies in most easiest way, because our stroller is as comfortable as lap of the mother.
  • 4. Features of 3-in-1 stroller are:
    • Light Weight accompanied with rain cover
    • 5. Foldable into a backpack for easy travel and storage
    • 6. Parts of the stroller are not required to be assembled
    • 7. Comfortable padded seat and foot rest
    • 8. Contains a shopping basket to keep baby stuff
    • 9. It also has a carry bag with shoulder pads
    • 10. It has one brake whichcan control and operate both
    the wheels at the same time
    • Has a comfortable backpack with storage
    on both sides for bottles, nappies, keys etc.
    • It is an ideal product for parents with infants
    for long distance travel
    • It also has dual rear brakes for the safety of the child
  • 11. MARKETING MIX
  • PRODUCT
  • PRICE
    • COST BASED PRICING TECHNIQUE
    • 18. COMPETITION BASED PRICING TECHNIQUE
  • PLACE
  • PROMOTION
  • Slide 2-34
  • 25. Porter’s Five Forces Analysis for the Baby Care Sector
    Bargaining Power of Suppliers = Low
    Bargaining Power of Buyers = High
    Intensity of Rivalry = High
    Threat of Substitutes = Low
    Threat of New Entrants = Moderate
  • 26. Threat of new entrants
    • High levels of capital investment, new organizations lesslikely to enter.
    • 27. Competitors often react negatively to new or potential entrants.
    Intensity of rivalry
    The intensity of rivalry is high
    Threat of Substitutes
    Online products (baby prams) offered by other competitors
    Bargaining power of buyers
    Parents are the main customers, bargaining power is high.
    Bargaining power of suppliers
    Suppliers would include Spare parts suppliers, Cushion suppliers, wheel suppliers Their bargaining power is low, as they are huge in number.
  • 28. BRANDING
    Characteristics:
    The concept is new as the 3 in 1 stroller has following advantages
    • It can be used to carry child
    • 29. Easily folds flat for travel and storage.
    • 30. Under seat Storage.
    Can be converted from pram to stroller to capsule.
    Color:
    3-in-1 stroller is available in 5 colors
    Pink, Red, White, Blue, Black
    Slogans:
    Do you have it in your stroller…we are BABY ZON 3-in-1 stroller.
    Best in looks and Best in Price…Use it once and feel some pride.
  • 31. Packaging:
    • Attractive packaging for our product.
    • 32. Comes along with travelling bag.
    • 33. Foldable.
    Tag line
    Excite every child on the move.
    Logo: