3-IN-1 STROLLER VedPrakashTiwari IBS ADELAIDE (SOUTH AUSTRALIA)
BABY ZON is a producer owned company which manufactures 3-in 1 baby strollers. BABY ZON is an Indian mobility company headquartered in NEW DELHI, our mission is to excite every child on the move. Our passion for innovation results in products that inspire people to get out and explore the world.
Vision of the Company To provide best customer services and make "BABY carrying” very easy and comfortable. Mission Statement of the Company We help the families to carry babies in most easiest way, because our stroller is as comfortable as lap of the mother.
Porter’s Five Forces Analysis for the Baby Care Sector Bargaining Power of Suppliers = Low Bargaining Power of Buyers = High Intensity of Rivalry = High Threat of Substitutes = Low Threat of New Entrants = Moderate
High levels of capital investment, new organizations lesslikely to enter.
Competitors often react negatively to new or potential entrants.
Intensity of rivalry The intensity of rivalry is high Threat of Substitutes Online products (baby prams) offered by other competitors Bargaining power of buyers Parents are the main customers, bargaining power is high. Bargaining power of suppliers Suppliers would include Spare parts suppliers, Cushion suppliers, wheel suppliers Their bargaining power is low, as they are huge in number.
BRANDING Characteristics: The concept is new as the 3 in 1 stroller has following advantages
Can be converted from pram to stroller to capsule. Color: 3-in-1 stroller is available in 5 colors Pink, Red, White, Blue, Black Slogans: Do you have it in your stroller…we are BABY ZON 3-in-1 stroller. Best in looks and Best in Price…Use it once and feel some pride.