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®Ride the Bar!®
Company• Privately-held corporation• We design, manufacture and sell the Piggyback Rider®  brand of child carrier products...
Business Summary• January 2011: Utility Patent was published and the docket  advanced for final examination with the USPTO...
Market Opportunity• Parents plan outings and adventures with their children,  who tire all too quickly, and then the labor...
The Product                                                             MSRP*                                             ...
Target Market• All families with children 2-7 years old worldwide.• Three distinct market segments for sales and distribut...
Sales/Marketing Strategy• Sales strategy targets brick/mortar and online  retailers in the US and globally.• Marketing and...
Our Competition• We are the first to market, and in doing so created  a new market segment -- standing child carriers• Non...
Management Team• Wayne Lifshitz, CEO and Cofounder  – 17 yrs management experience in    non-profit and Big5 Consulting  –...
Thank YouThe Piggyback Rider® revolutionizes child transport by engaging   parents and children in active transport on eve...
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Piggyback Rider Crowdfunder

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Standing child carrier for toddlers

Published in: Sports, Business
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Piggyback Rider Crowdfunder

  1. 1. ®Ride the Bar!®
  2. 2. Company• Privately-held corporation• We design, manufacture and sell the Piggyback Rider® brand of child carrier products that are currently sold in the Americas, Europe and Australasia• The current Management Team are also the dad inventors of the Piggyback Rider
  3. 3. Business Summary• January 2011: Utility Patent was published and the docket advanced for final examination with the USPTO• December 2011: Applied for patents in the EU and China• We own registered trademarks for ‘PIGGYBACK RIDER’ and ‘Ride the Bar!’• Passed consumer protection [regulations] testing by a third- party lab for the US, Canada, EU, Australia and New Zealand• Manufacture all products in China and utilize a fulfillment facility in CA, USA for all warehousing and distribution• Products are marked up 50-100% for sale to distributors and retail customers
  4. 4. Market Opportunity• Parents plan outings and adventures with their children, who tire all too quickly, and then the labored chorus of “Pick me up” starts.• Toddlers are too big for backpack carriers and strollers are an unnecessary burden, particularly outdoors and in crowds.• The fundamental concept of the Piggyback Rider is a lightweight, easy-to-use, harness-style device that provides ergonomic support when carrying a child (or an adult) on one’s back.
  5. 5. The Product MSRP* $80• 3 new models• Multi-award winning design Std. front w/ cell pocket Small Zip pocket• For toddlers 2 ½+ years Kids Deluxe Safety Harness w/ 1L Bladder• The size of a rolled towel• Weighs less than 2.5 lbs MSRP*• $110 What if?? Built-in 1.5L Bladder MSRP* $30 MSRP* $145 Backpack Model
  6. 6. Target Market• All families with children 2-7 years old worldwide.• Three distinct market segments for sales and distribution: 1) Baby/Kids 2) Outdoor/Sporting Goods 3) Travel/Gift• We currently hold 100% market share in all three markets and believe we can maintain at least 70% dominance once competitors emerge.
  7. 7. Sales/Marketing Strategy• Sales strategy targets brick/mortar and online retailers in the US and globally.• Marketing and advertising strategy targets consumer and trade publications, trade expos, online affiliate websites, social media, celebrity gifting.• Editorial product reviews• We have distribution partners to cover retailers in Canada, UK, Germany, Holland, Australia and New Zealand• Notable customers include Sportsman’s Warehouse, Great Outdoor Provision Company, Great Beginnings, Right Start, Amazon.com, O.com, Walmart.com
  8. 8. Our Competition• We are the first to market, and in doing so created a new market segment -- standing child carriers• Non-purchase; stroller• 100% market share for toddler carriers – possess the relevant intellectual property of trademarks and patent pending to maintain competitive advantage
  9. 9. Management Team• Wayne Lifshitz, CEO and Cofounder – 17 yrs management experience in non-profit and Big5 Consulting – Consumer products inventor• Jonny Lifshitz, PhD, CIO and Cofounder – 15+ yrs leading scientific innovation
  10. 10. Thank YouThe Piggyback Rider® revolutionizes child transport by engaging parents and children in active transport on every outing.

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