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Piggyback Rider Crowdfunder
- 2. Company • Privately-held corporation • We design, manufacture and sell the Piggyback Rider® brand of child carrier products that are currently sold in the Americas, Europe and Australasia • The current Management Team are also the dad inventors of the Piggyback Rider
- 3. Business Summary • January 2011: Utility Patent was published and the docket advanced for final examination with the USPTO • December 2011: Applied for patents in the EU and China • We own registered trademarks for ‘PIGGYBACK RIDER’ and ‘Ride the Bar!’ • Passed consumer protection [regulations] testing by a third- party lab for the US, Canada, EU, Australia and New Zealand • Manufacture all products in China and utilize a fulfillment facility in CA, USA for all warehousing and distribution • Products are marked up 50-100% for sale to distributors and retail customers
- 4. Market Opportunity • Parents plan outings and adventures with their children, who tire all too quickly, and then the labored chorus of “Pick me up” starts. • Toddlers are too big for backpack carriers and strollers are an unnecessary burden, particularly outdoors and in crowds. • The fundamental concept of the Piggyback Rider is a lightweight, easy-to-use, harness-style device that provides ergonomic support when carrying a child (or an adult) on one’s back.
- 5. The Product MSRP* $80 • 3 new models • Multi-award winning design Std. front w/ cell pocket Small Zip pocket • For toddlers 2 ½+ years Kids Deluxe Safety Harness w/ 1L Bladder • The size of a rolled towel • Weighs less than 2.5 lbs MSRP* • $110 What if?? Built-in 1.5L Bladder MSRP* $30 MSRP* $145 Backpack Model
- 6. Target Market • All families with children 2-7 years old worldwide. • Three distinct market segments for sales and distribution: 1) Baby/Kids 2) Outdoor/Sporting Goods 3) Travel/Gift • We currently hold 100% market share in all three markets and believe we can maintain at least 70% dominance once competitors emerge.
- 7. Sales/Marketing Strategy • Sales strategy targets brick/mortar and online retailers in the US and globally. • Marketing and advertising strategy targets consumer and trade publications, trade expos, online affiliate websites, social media, celebrity gifting. • Editorial product reviews • We have distribution partners to cover retailers in Canada, UK, Germany, Holland, Australia and New Zealand • Notable customers include Sportsman’s Warehouse, Great Outdoor Provision Company, Great Beginnings, Right Start, Amazon.com, O.com, Walmart.com
- 8. Our Competition • We are the first to market, and in doing so created a new market segment -- standing child carriers • Non-purchase; stroller • 100% market share for toddler carriers – possess the relevant intellectual property of trademarks and patent pending to maintain competitive advantage
- 9. Management Team • Wayne Lifshitz, CEO and Cofounder – 17 yrs management experience in non-profit and Big5 Consulting – Consumer products inventor • Jonny Lifshitz, PhD, CIO and Cofounder – 15+ yrs leading scientific innovation
- 10. Thank You The Piggyback Rider® revolutionizes child transport by engaging parents and children in active transport on every outing.
Editor's Notes
- Frequently Asked Questions (FAQ) What is the weight limit for a child on the Piggyback Rider®? The Piggyback Rider® has a weight capacity of 60 lbs. / 27 kg. What is the suggested age use for a child on the Piggyback Rider®?The Piggyback Rider® is ideal for children 2 ½+ yrs. Although all children are different sizes we recommend an upper limit of 6 years old. How do I know if my child is ready for the Piggyback Rider®?If your child can walk up and down stairs unaided, then your child is ready for the Piggyback Rider®. What if the child’s foot slips off the bar?The Piggyback Rider is equipped with a child harness to ensure the safety of your child at all times. We recommend that children wear shoes while riding the Piggyback Rider®, which allows for a better grip on the bar grip tape. If a child lifts one foot, this shift in weight will immediately be noticed by the adult, who can help reset the child’s foot on to the bar. If one foot suddenly slips off the bar (a very rare occurrence), assist the child to put it back on. The child harness (secured around the child’s back and under the arms) will support the child in the event that both feet slip off at the same time. In all circumstances where the foot may slip, the child typically continues to hold the child hand holds or the adult’s shoulders. What happens if the child lets go of the handles?If a child lets go of both handles, they will be secured to the Piggyback Rider® by the child harness and their legs. Does the Piggyback Rider® meet consumer product safety regulations?Yes. The Piggyback Rider® has met or exceeded all required consumer product regulations for the USA, Canada, EU, Australia and New Zealand. Why doesn’t the child harness have a chest strap also?The child’s harness is specifically designed without a chest strap to avoid strangulation when mounting, dismounting or in the event of a fall. Does the bar put pressure on the adult’s back when in use?No. The child’s weight pushes the bar straight down (towards the ground) rather than at an angle into the adult’s back. In addition, the bar remains against the adult; it does not repeatedly bump the adult allowing for a comfortable ride. How hard is it to learn to use the Piggyback Rider®?It’s very easy, natural and instinctive. A few minutes in a controlled environment and both carrier and rider will be comfortable. Do you need two people to mount and secure a child on the Piggyback Rider®?No. How does a child get on/off the Piggyback Rider®? We recommend an easy four-step process to mount the Piggyback Rider®: 1. Secure child harness, 2. Connect child harness to carrier, 3. Squat down and allow child to mount the bar, 4. Stand up slowly. For dismount, follow the steps in reverse. We have several videos on our website to aid the first-time user. Is the Piggyback Rider® available in other colors?Currently the Piggyback Rider® is available in grey/orange with a choice of a black or pink bar. How much does the Piggyback Rider® weigh?The Piggyback Rider® weighs less than 3 lbs. / 1.3 kg. Do you have instructional videos?Yes. Many instructional videos can be found at www.thepiggybackrider.com. What are the key safety features of the Piggyback Rider®?The Piggyback Rider® is engineered for safety and we require that every Piggyback Rider® is manufactured to meet our extremely high quality standards. All materials are the highest grade climbing buckles and polypropylene webbing. At key construction sites, the webbing is stitched in two locations and bar-tacked for additional reinforcement through several layers of material. The child harness is box-stitched for added strength. The aluminum bar is tempered for additional strength. It is Dad-invented but also Mom-approved for safety! Is the Piggyback Rider® made for women (moms)?Yes, absolutely. The Piggyback Rider® is a unisex design, appealing to moms, dads, grandparents, boys and girls. Where do you use the Piggyback Rider®?The Piggyback Rider® is ideal for walking, hiking, shopping, parades, zoo, amusement parks, and anywhere else your child may tire before the end of the adventure. Can I carry two kids on the Piggyback Rider®?No. The Piggyback Rider® is designed to carry one child at a time. How big is the Piggyback Rider® when not in use?When not in use, the Piggyback Rider® is approximately the size of a rolled bath towel. How do I register my Piggyback Rider®?You can register your product at www.thepiggybackrider.com Can I exercise with the Piggyback Rider®?The Piggyback Rider® should not be used while running, but is ideal for long walks where you can burn up to 359 calories per hour. Calculate the calories burned per hour here: http://www.caloriesperhour.com/index_burn.php. Just add the weight of your child to your body weight. Will the Piggyback Rider® help my posture?The Piggyback Rider® is not a medical device. However, the Piggyback Rider® allows the weight of your child to be distributed along your hips instead of on your shoulders. This eliminates the dreaded piggyback hunch we all are familiar with. Instead of having to slouch in order to keep your balance or your child on your back, with the Piggyback Rider® you will be walking in a natural upright posture, engaging your core muscles. What happens if a child tries to jump off?To jump off the bar, the child would have to push down with their arms, and hold their body weight up on the carrier. If they succeeded, the adult would instinctively guard the child by guiding them to the ground. In addition, the child harness would catch them. We suggest developing a communication strategy with your child to discuss when to get on and when to get off the Piggyback Rider®.
- ConceptStand-up piggyback rideNatural and instinctive to hold on when being carriedAllows you to carry a little one further and fartherIdeal for adventures close to home, short trips or big adventures: Farmer’s market, Local park,City/town events, Day trips, Vacation, Hiking, Charity WalkGets families away from the house and interacting in a meaningful wayA cure for Nature Deficit DisorderCarry children 2½+, up to 60 lbsKids will walk, but this will give them an opportunity to rest when neededEngages all core muscles when ridingPromotes communication between parent and childDiscuss when to start and stop using the Piggyback Rider for each adventureTalk during the adventure about what is seen, where to go and what is going onAdult Carrier and Child HarnessBuilt from industry-leading climbing buckles, webbing and fabric1000 lb break-strength nylon webbing420d fabricAll weight bearing stitches are bar-tacked through the carrier17” wide tempered aluminum barSkateboard grip tape for additional frictionFrom the adult perspectiveWalk upright, engaging core muscles for a toning workoutHands are free from holding on to the childNo choking. No clothes being pulled or getting dirty.Engaged bonding experience with their childFrom the child perspectiveThey have a new perspective of the world from high aboveThey move faster (at the adult’s pace) through the adventureThey feel in control of their shared adventureWhile riding, they can rest by leaning into the adultIt’s just too much fun!To get on and offPut the adult harness on first and adjust straps – READY!Put safety harness on child, adjust straps and clip tethers to adult harness - SET!Adult kneels or bends to one knee, assisting the child to step up onto the bar while grabbing the built-in handles – RIDE!Balance & Weight DistributionTo ride, children must be able to easily step up on to a stool, much as they would in a bathroom to wash their handsAt 2½, children typically can balance without moving their feetChildren stand over and above the adult’s shoulders, positioning their center of mass over the adult’s center of massWith centers of mass in alignment, balance is unaffected while using the Piggyback Rider. Children are in full embrace with their parent, hugging them as if they were riding a racing motorcyclePoints of contact from the toes through the torso, including the elbows to fingers allow the weight to be distributed along the entire torso of the adultSafety FeaturesGrip tape on aluminum bar for additional frictionWearing the proper shoes will enhance the riding experience and help stabilize the child’s foot onto the bar with the heal and arch of the shoeTwo handles on each side of the adult carrier allow for a comfortable and secure grip Child safety harness tethers to adult carrierSafety harness secures child if they were to slip, fall or lean backwardsEmergency whistleInstinctively, adult and child protect one another from danger and accidentsWarningsObserve the environment for low thresholds when putting on, using and taking off the Piggyback Rider®Children are taller than the adult when standingDo not bend forward from the hipsThis will pitch the child forwardBend from the knees