3-IN-1 STROLLER<br />VedPrakashTiwari<br />IBS ADELAIDE (SOUTH AUSTRALIA)<br />
BABY ZON is a producer owned company which manufactures 3-in 1 baby strollers. BABY ZON is an Indian mobility company headquartered in NEW DELHI, our mission is to excite every child on the move. Our passion for innovation results in products that inspire people to get out and explore the world.<br />
Vision of the Company<br />To provide best customer services and make "BABY carrying” very easy and comfortable.<br />Mission Statement of the Company<br />We help the families to carry babies in most easiest way, because our stroller is as comfortable as lap of the mother.<br />
Features of 3-in-1 stroller are:<br /><ul><li>Light Weight accompanied with rain cover
Foldable into a backpack for easy travel and storage
Parts of the stroller are not required to be assembled
It has one brake whichcan control and operate both </li></ul> the wheels at the same time<br /><ul><li>Has a comfortable backpack with storage</li></ul> on both sides for bottles, nappies, keys etc.<br /><ul><li>It is an ideal product for parents with infants</li></ul> for long distance travel<br /><ul><li>It also has dual rear brakes for the safety of the child</li></li></ul><li>
DIRECT MARKETING</li></li></ul><li>Slide 2-34<br />
Porter’s Five Forces Analysis for the Baby Care Sector<br />Bargaining Power of Suppliers = Low<br />Bargaining Power of Buyers = High<br />Intensity of Rivalry = High<br />Threat of Substitutes = Low<br />Threat of New Entrants = Moderate<br />
Threat of new entrants<br /><ul><li> High levels of capital investment, new organizations lesslikely to enter.
Competitors often react negatively to new or potential entrants.</li></ul>Intensity of rivalry<br />The intensity of rivalry is high<br />Threat of Substitutes<br />Online products (baby prams) offered by other competitors <br />Bargaining power of buyers<br />Parents are the main customers, bargaining power is high.<br />Bargaining power of suppliers<br />Suppliers would include Spare parts suppliers, Cushion suppliers, wheel suppliers Their bargaining power is low, as they are huge in number.<br />
BRANDING<br />Characteristics:<br />The concept is new as the 3 in 1 stroller has following advantages<br /><ul><li>It can be used to carry child
Under seat Storage.</li></ul>Can be converted from pram to stroller to capsule.<br />Color:<br />3-in-1 stroller is available in 5 colors<br />Pink, Red, White, Blue, Black<br />Slogans:<br />Do you have it in your stroller…we are BABY ZON 3-in-1 stroller.<br />Best in looks and Best in Price…Use it once and feel some pride.<br />
Packaging:<br /><ul><li>Attractive packaging for our product.