3 in 1final

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3 in 1final

  1. 1. 3-IN-1 STROLLER<br />VedPrakashTiwari<br />IBS ADELAIDE (SOUTH AUSTRALIA)<br />
  2. 2. BABY ZON is a producer owned company which manufactures 3-in 1 baby strollers. BABY ZON is an Indian mobility company headquartered in NEW DELHI, our mission is to excite every child on the move. Our passion for innovation results in products that inspire people to get out and explore the world.<br />
  3. 3. Vision of the Company<br />To provide best customer services and make "BABY carrying” very easy and comfortable.<br />Mission Statement of the Company<br />We help the families to carry babies in most easiest way, because our stroller is as comfortable as lap of the mother.<br />
  4. 4. Features of 3-in-1 stroller are:<br /><ul><li>Light Weight accompanied with rain cover
  5. 5. Foldable into a backpack for easy travel and storage
  6. 6. Parts of the stroller are not required to be assembled
  7. 7. Comfortable padded seat and foot rest
  8. 8. Contains a shopping basket to keep baby stuff
  9. 9. It also has a carry bag with shoulder pads
  10. 10. It has one brake whichcan control and operate both </li></ul> the wheels at the same time<br /><ul><li>Has a comfortable backpack with storage</li></ul> on both sides for bottles, nappies, keys etc.<br /><ul><li>It is an ideal product for parents with infants</li></ul> for long distance travel<br /><ul><li>It also has dual rear brakes for the safety of the child</li></li></ul><li>
  11. 11. MARKETING MIX <br /><ul><li>PRODUCT
  12. 12. PRICE
  13. 13. PLACE
  14. 14. PROMOTION</li></li></ul><li>PRODUCT<br /><ul><li>THE CROZER
  15. 15. THE BORN WEB
  16. 16. CRAZY RIDE
  17. 17. FUN CART</li></li></ul><li>PRICE<br /><ul><li>COST BASED PRICING TECHNIQUE
  18. 18. COMPETITION BASED PRICING TECHNIQUE</li></li></ul><li>PLACE<br /><ul><li>C & F AGENT
  19. 19. DISTRIBUTOR
  20. 20. WHOLESALER
  21. 21. RETAILER</li></li></ul><li>PROMOTION<br /><ul><li>ADVERTISING
  22. 22. SALES PROMOTION
  23. 23. PERSONAL SELLING
  24. 24. DIRECT MARKETING</li></li></ul><li>Slide 2-34<br />
  25. 25. Porter’s Five Forces Analysis for the Baby Care Sector<br />Bargaining Power of Suppliers = Low<br />Bargaining Power of Buyers = High<br />Intensity of Rivalry = High<br />Threat of Substitutes = Low<br />Threat of New Entrants = Moderate<br />
  26. 26. Threat of new entrants<br /><ul><li> High levels of capital investment, new organizations lesslikely to enter.
  27. 27. Competitors often react negatively to new or potential entrants.</li></ul>Intensity of rivalry<br />The intensity of rivalry is high<br />Threat of Substitutes<br />Online products (baby prams) offered by other competitors <br />Bargaining power of buyers<br />Parents are the main customers, bargaining power is high.<br />Bargaining power of suppliers<br />Suppliers would include Spare parts suppliers, Cushion suppliers, wheel suppliers Their bargaining power is low, as they are huge in number.<br />
  28. 28. BRANDING<br />Characteristics:<br />The concept is new as the 3 in 1 stroller has following advantages<br /><ul><li>It can be used to carry child
  29. 29. Easily folds flat for travel and storage.
  30. 30. Under seat Storage.</li></ul>Can be converted from pram to stroller to capsule.<br />Color:<br />3-in-1 stroller is available in 5 colors<br />Pink, Red, White, Blue, Black<br />Slogans:<br />Do you have it in your stroller…we are BABY ZON 3-in-1 stroller.<br />Best in looks and Best in Price…Use it once and feel some pride.<br />
  31. 31. Packaging:<br /><ul><li>Attractive packaging for our product.
  32. 32. Comes along with travelling bag.
  33. 33. Foldable. </li></ul>Tag line<br />Excite every child on the move.<br />Logo:<br />

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