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Social business planning for B2B organizations

by on Feb 19, 2014

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Forward thinking B2B organizations understand that social business is so much more than a marketing campaign, however many struggle with finding the starting line for ways to bring social business ...

Forward thinking B2B organizations understand that social business is so much more than a marketing campaign, however many struggle with finding the starting line for ways to bring social business into their organization. This presentation take executives through a structured approach for developing social business initiative from concept to pilot, including ROI measures. Mini-case studies help bring concepts to life.

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Social business planning for B2B organizations Social business planning for B2B organizations Presentation Transcript