What The Experts Aren't Saying About Voice Broadcasting And How It Affects You
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Voice broadcasting can be a very efficient marketing tool for smart marketers to deliver a sales
pitch, call on a client list, or as an event reminder for a last minute rally. Voice broadcasting is
available in variety of different forms that should be explored to suit you marketing needs. Here's
some of the forms available today.
1. Typical voice broadcasting services can deliver thousands of pre-recorded voice messages to
many recipients. Systems can usually detect if the line was answered by a human or an answering
machine. This accuracy is in the neighbourhood of approximately 85-95%. With this technology, a
different message can be played to a live person, and an entirely different message played to an
answering machine.
2. Voice mail broadcasting is the strict delivery of a pre-recorded message directly to a recipient's
voice mail box. If a live person answers the call, the message will not play out. This method is best
for event notifications, product updates, reminders, and some lead generation. Voice mail
broadcasting is available in B2B and B2C formats.
3. Voicecasting is a newer form of voice broadcasting. This type of voice broadcasting is known
as a ringless voice message delivery system. The recipient's phone will never ring, while a
message is being delivered into their voice mail box. Best used for consumer mass marketing.
4. Voicemail courier is a new type of voice message delivery administered by a live call center.
Typical voice broadcasting systems work best if dialing to a direct line to reach the targeted
recipient. Voice broadcasting systems can not handle extensions, receptionists or dial by name
phone menus. Voicemail courier fills the gap by handling receptionists, extension numbers, and
phone menus to deliver your message accurately to voice mail. Voicemail courier is primarily a
B2B call center service, but can also handle B2C formats. Few call center service bureaus offer
this service, but one such vendor is http://www.voicelogic.com.
5. Text to speech is another voice broadcasting service that reads text to the target recipient. Each
number dialed can have a message to play and a voice synthesizer that can read and pronounce
text particular to each recipient. Applications for text to speech are collection agencies, reminders,
event notices, and other requirements for personalized messaging.