© Vazi Okhandiar, 2010
Google Analytics (GA)
Vazi Okhandiar, MBA, PMP, MSCS, BSEE
Vazi.Okhandiar@SCORE114.org
vazi@nrclc.c...
© Vazi Okhandiar, 2010
Online Searches
233,848,493 Websites December 2009
131 billion
online
searches Dec
2009
4 billion
s...
© Vazi Okhandiar, 2010
Web Search Market Share
Feb 2010
Source: http://blog.compete.com/2010/03/29/search-still-feeling-th...
© Vazi Okhandiar, 2010
Online Visitors
What is Web Analytics?
• AWStats
• eLogic
• Google Analytics
• ShinyStat
• SiteMeter
• StatCounter
• W3Counter
• W3Perl
• ...
© Vazi Okhandiar, 2010
Google Analytics
• Google Analytics is a free, powerful,
flexible and easy-to-use web analytic tool...
© Vazi Okhandiar, 2010
Google Analytics
Google Analytics can be used to find
•Where your website visitors are coming from?...
© Vazi Okhandiar, 2010
Google Analytics Tool
• Setting up Google Analytics
• Understanding how Google Analytics works
• In...
© Vazi Okhandiar, 2010
Part 1: Register Your Site with
Google Analytics
Step 1:Go to www.google.com/analytics and
click on...
© Vazi Okhandiar, 2010
Part 1: Register Your Site with
Google Analytics
Step 2: Login using Google Account and Click on “A...
© Vazi Okhandiar, 2010
Part 1: Register Your Site with
Google Analytics
Step 3: Copy the HTML/JavaScript code
(Tracking Co...
© Vazi Okhandiar, 2010
Part 1: Register Your Site with
Google Analytics
Step 4: Paste the tracking code (HTML/JavaScript)
...
© Vazi Okhandiar, 2010
Understanding HTML Page
<html>
<head>
….
</head>
--------------------------------------------------...
© Vazi Okhandiar, 2010
Part 2: How does Google
Analytics Work?
© Vazi Okhandiar, 2010
How does Google Analytics
Work?
© Vazi Okhandiar, 2010
Note
• Google Analytics should be used for trend
analysis rather than exact number
• The users shou...
© Vazi Okhandiar, 2010
Status changes from to when
Google Analytics starts gathering
information on the website.
Go to www...
© Vazi Okhandiar, 2010
Google Analytics -
Dashboard
Report
Navigation
Settings
Help
Help
Calendar
selection
Export (PDF, X...
© Vazi Okhandiar, 2010
All Traffic Sources
• All Traffic Sources
– Source
– Medium
– Campaign
– Keyword
– Ad Content
– Vis...
© Vazi Okhandiar, 2010
Visitors: Overview
Note: 30% of Visitors
visit a website for
research
Visitors Analysis
•New vs. Re...
© Vazi Okhandiar, 2010
Visitors: Map Overlay
Local vs. International visitor
© Vazi Okhandiar, 2010
Keywords
•Keywords used to find the site
•Average time spent on the site
•Bounce Rate
© Vazi Okhandiar, 2010
Top Landing Page
What are the Top Landing Page?
What is the Bounce Rate on these
pages?
© Vazi Okhandiar, 2010
Exit Pages
When are visitor exiting the pages?
Why are people exiting from those pages?
© Vazi Okhandiar, 2010
Overlay
Use overlay to view the most & least
visited pages.
© Vazi Okhandiar, 2010
Monitor Adsense
• Content>Adsense>Overview
•Unique visitors
•Visitor Language
•AdSense revenue gene...
© Vazi Okhandiar, 2010
Customized Reporting
Dashboards
You can put all the information
you need on a custom
dashboard & yo...
© Vazi Okhandiar, 2010
Setup An Alert
You can setup Daily/Weekly/Monthly to receive report
1
3
4
2 5
© Vazi Okhandiar, 2010
Google Analytics: Key
Performance Index (KPI)
• Visitors Analysis
– New vs Returning visitor
– Loca...
© Vazi Okhandiar, 2010
Regularly Monitor business Related KPIs
KPIs Jan Feb … Dec
Visits
Absolute Unique
Visitors
Page Vie...
© Vazi Okhandiar, 2010
Quick Performance Measurement
KPIs Target GA
Result
Performance Weight Weighted
Average
Visits 1500...
© Vazi Okhandiar, 2010
Summary
1. Know your business
2. Identify your keywords.
3. Develop content around your keywords.
4...
© Vazi Okhandiar, 2010
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Google analytics (GA)

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Google Analytics (GA) is a free, yet powerful, web analytical tool for analyzing online visitors to a website. Presented by Vazi Okhandiar, founder of NR Computer Learning Center. www.nrclc.com

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  • Click on Add a New Profile. This will bring up the Google Analytics pages.
    Select Analytics Setting and then select the Create New Website Profile.
    Enter the website that you want to monitor
    Click on the finish button when done.
  • This tracking code snippet should be included in your site&amp;apos;s pages so that it appears at the bottom of the page&amp;apos;s HTML (or generated-HTML) structure, before the closing &amp;lt;body&amp;gt; tag
  • Time Matrics
    How Time on Page and Time on Site are calucated
    How Avg. Time on Page and Avg. Time on Site are calculated
    About the Length of Visit Report
    Content Reports
    How to use and interpret the Top Content, Content by Title, and Content Drilldown reports
    How to use the Top Landing Pages report
    How to use and interpret the Entrance Paths report.
  • Google analytics (GA)

    1. 1. © Vazi Okhandiar, 2010 Google Analytics (GA) Vazi Okhandiar, MBA, PMP, MSCS, BSEE Vazi.Okhandiar@SCORE114.org vazi@nrclc.com http://smb-technology.blogspot.com/
    2. 2. © Vazi Okhandiar, 2010 Online Searches 233,848,493 Websites December 2009 131 billion online searches Dec 2009 4 billion searches per day 175 million per hour • 68% Google • 7% Yahoo • 3% Bing • 22% Others 2.9 million per minute Source: http://news.netcraft.com/archives/category/web-server-survey/ & www.techcrunch.com
    3. 3. © Vazi Okhandiar, 2010 Web Search Market Share Feb 2010 Source: http://blog.compete.com/2010/03/29/search-still-feeling-the-love-in-february/
    4. 4. © Vazi Okhandiar, 2010 Online Visitors
    5. 5. What is Web Analytics? • AWStats • eLogic • Google Analytics • ShinyStat • SiteMeter • StatCounter • W3Counter • W3Perl • Webalizer • Woopra • Web analytics is a collection, analysis and reporting of internet data for the purpose of understanding and optimizing web usage.
    6. 6. © Vazi Okhandiar, 2010 Google Analytics • Google Analytics is a free, powerful, flexible and easy-to-use web analytic tool for monitoring and analyzing website traffic and marketing effectiveness.
    7. 7. © Vazi Okhandiar, 2010 Google Analytics Google Analytics can be used to find •Where your website visitors are coming from? •How long are they staying on your site? •What are they looking at? •Which Keyword/phrases are they using to find your site? Google Analytics can be used for •Predicting what’s likely to occur in the future •Understanding customer behavior •Improving the allocation of company resources •Investing intelligently in marketing campaigns
    8. 8. © Vazi Okhandiar, 2010 Google Analytics Tool • Setting up Google Analytics • Understanding how Google Analytics works • Introduction to Google Dashboard – Key Performance Index (KPI) – Monitoring Adsense – Setting an Alert – Customizing Report
    9. 9. © Vazi Okhandiar, 2010 Part 1: Register Your Site with Google Analytics Step 1:Go to www.google.com/analytics and click on “Access Analytics” once the account is created.
    10. 10. © Vazi Okhandiar, 2010 Part 1: Register Your Site with Google Analytics Step 2: Login using Google Account and Click on “Add a new Profile” 1 3 4 2
    11. 11. © Vazi Okhandiar, 2010 Part 1: Register Your Site with Google Analytics Step 3: Copy the HTML/JavaScript code (Tracking Code) that is generated by Google Analytics
    12. 12. © Vazi Okhandiar, 2010 Part 1: Register Your Site with Google Analytics Step 4: Paste the tracking code (HTML/JavaScript) provided by the Google Analytics before the </body> tag on all the web pages that needs to be monitored. <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); </script> <script type="text/javascript"> try{ var pageTracker = _gat._getTracker("UA-xxxxxx-x"); pageTracker._trackPageview(); } catch(err) {} </script>
    13. 13. © Vazi Okhandiar, 2010 Understanding HTML Page <html> <head> …. </head> ---------------------------------------------------------- <body> <! -- HTML to display content of a page--> : : </body> </html>
    14. 14. © Vazi Okhandiar, 2010 Part 2: How does Google Analytics Work?
    15. 15. © Vazi Okhandiar, 2010 How does Google Analytics Work?
    16. 16. © Vazi Okhandiar, 2010 Note • Google Analytics should be used for trend analysis rather than exact number • The users should have – JavaScript turned on their browser – Accept cookies to identify returning customer.
    17. 17. © Vazi Okhandiar, 2010 Status changes from to when Google Analytics starts gathering information on the website. Go to www.google.com/analytics and log in. Part 3: Tracking the visitor – After Activation Website Profile
    18. 18. © Vazi Okhandiar, 2010 Google Analytics - Dashboard Report Navigation Settings Help Help Calendar selection Export (PDF, XML, CVS, PDF) Traffic Source Visitors Trend Site Usage Information Map Overlay Content Overview Visitors Overview
    19. 19. © Vazi Okhandiar, 2010 All Traffic Sources • All Traffic Sources – Source – Medium – Campaign – Keyword – Ad Content – Visitor Type – Landing Page  Geographic  Language  Continent  Sub Continent Region  Country/Territory  Region  City  Browser  Browser  Operating System  Screen Colors  Screen Resolution  Flash Version  Java Support  Network  Service Provider  Hostname  Connection Speed
    20. 20. © Vazi Okhandiar, 2010 Visitors: Overview Note: 30% of Visitors visit a website for research Visitors Analysis •New vs. Returning visitor •Average number of pageviews per visitor •Average Time spent on the site •Average Bounce Rate
    21. 21. © Vazi Okhandiar, 2010 Visitors: Map Overlay Local vs. International visitor
    22. 22. © Vazi Okhandiar, 2010 Keywords •Keywords used to find the site •Average time spent on the site •Bounce Rate
    23. 23. © Vazi Okhandiar, 2010 Top Landing Page What are the Top Landing Page? What is the Bounce Rate on these pages?
    24. 24. © Vazi Okhandiar, 2010 Exit Pages When are visitor exiting the pages? Why are people exiting from those pages?
    25. 25. © Vazi Okhandiar, 2010 Overlay Use overlay to view the most & least visited pages.
    26. 26. © Vazi Okhandiar, 2010 Monitor Adsense • Content>Adsense>Overview •Unique visitors •Visitor Language •AdSense revenue generated •AdSense CTR (Click Through Rate) •AdSense eCPM (effective cost per thousand impressions) •AdSense Unit Impressions •AdSense Unit Impressions/Visit •AdSense Page Impressions •AdSense Page Impressions/ Visit
    27. 27. © Vazi Okhandiar, 2010 Customized Reporting Dashboards You can put all the information you need on a custom dashboard & you can email to others. Data Export You can export your data directly from the Google Analytics interface into Excel, CSV, PDF and tab delimited files.
    28. 28. © Vazi Okhandiar, 2010 Setup An Alert You can setup Daily/Weekly/Monthly to receive report 1 3 4 2 5
    29. 29. © Vazi Okhandiar, 2010 Google Analytics: Key Performance Index (KPI) • Visitors Analysis – New vs Returning visitor – Local vs International visitor – Average number of page view per visitor – Average Time spent on the site – Average Bounce Rate • Traffic Analysis – Direct vs Indirect Traffic – Referring Site • Keyword Analysis – keywords and phrases used by visitors – Landing page based on the keyword
    30. 30. © Vazi Okhandiar, 2010 Regularly Monitor business Related KPIs KPIs Jan Feb … Dec Visits Absolute Unique Visitors Page Views Av Page view Time on Site Bounce Rate New Visits Local visitors International Visitors …. Key Performance Index (KPI) to be monitored on monthly basis
    31. 31. © Vazi Okhandiar, 2010 Quick Performance Measurement KPIs Target GA Result Performance Weight Weighted Average Visits 1500 1000 0.66 0.3 0.198 Absolute Unique Visitors 1000 700 0.7 0.2 0.14 Page Views … … … 0.1 Av Page view … Time on Site Bounce Rate New Visits Local visitors International Visitors ….. Grand Total 1.0 Weight is a value between 0 an 1 assigned by management based on importance Monthly result from Google Analytics Weighted average = Performance x Weight The total Weight should equal to 1.0 Monthly Target set by Management Performance = GA Result Target Total Score is the total Weighted Average. Total Score
    32. 32. © Vazi Okhandiar, 2010 Summary 1. Know your business 2. Identify your keywords. 3. Develop content around your keywords. 4. Add Google Tracking code to all your pages and content you want to track. 5. Analyze Google Analytics Report on regular basis. 6. Fine-tune your web content based on the analysis.
    33. 33. © Vazi Okhandiar, 2010

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