RETWEET ABUSE:
BIRDYBRAGGING &
THE IMPORTANCE OF BEING
HUMAN ON TWITTER.
- GARY VAYNERCHUK GARYVAYNERCHUK.COM
I BELIEVE
TWITTER
IS THE ONE TRUE
SOCIAL NETWORK.

GARY
VAYNERCHUK

GARYVAYNERCHUK.COM
EVEN THOUGH PLATFORMS
LIKE FACEBOOK
STARTED OFF AS SOCIAL,

GARY
VAYNERCHUK

GARYVAYNERCHUK.COM
THEY’VE LONG SINCE
TURNED INTO
CONTENT SYSTEMS.

GARY
VAYNERCHUK

GARYVAYNERCHUK.COM
BUT TWITTER REMAINS A
PLACE WHERE
ALL YOU CAN DO IS
SPEAK, LISTEN, AND REACT.
+
GARY
VAYNERCHUK

+

=
GARYVAYNERCHUK.COM
THERE ARE A LOT OF WAYS
TO BRING VALUE ON
TWITTER.

GARY
VAYNERCHUK

GARYVAYNERCHUK.COM
YOU CAN BE FUNNY.

GARY
VAYNERCHUK

GARYVAYNERCHUK.COM
YOU CAN PROVIDE ACCESS.

GARY
VAYNERCHUK

GARYVAYNERCHUK.COM
YOU CAN AGGREGATE
INFORMATION.

GARY
VAYNERCHUK

GARYVAYNERCHUK.COM
BUT THE ONE THING THAT
MATTERS MORE THAN
ANYTHING ELSE IS...

GARY
VAYNERCHUK

GARYVAYNERCHUK.COM
BEING
HUMAN.
GARY
VAYNERCHUK

GARYVAYNERCHUK.COM
BECAUSE

(AND I’VE SAID IT BEFORE)

TWITTER IS BASICALLY THE
INTERNET’S COCKTAIL
PARTY.
GARY
VAYNERCHUK

GARYVAYNERCHUK.CO...
AND ONE OF THE
ABSOLUTE WORST THINGS
A HUMAN BEING CAN DO IS:

GARY
VAYNERCHUK

GARYVAYNERCHUK.COM
BRAG ABOUT HIMSELF
ALL THE TIME.

GARY
VAYNERCHUK

GARYVAYNERCHUK.COM
AND UNFORTUNATELY,
I’VE BEEN SEEING A LOT OF
THIS ON TWITTER.

GARY
VAYNERCHUK

GARYVAYNERCHUK.COM
IN THE FORM OF
SOMETHING I LIKE TO CALL
BIRDYBRAGGING

GARY
VAYNERCHUK

GARYVAYNERCHUK.COM
“WHAT IS A BIRDY BRAG?”

YOU MAY ASK.

GARY
VAYNERCHUK

GARYVAYNERCHUK.COM
A

BIRDY BRAG

IS

when a person or brand
retweets something nice that
someone tweeted about them.

GARY
VAYNERCHUK

GARYV...
NOW, THIS IS SOMETHING
FINE TO DO ONCE EVERY
30-40 TWEETS.

GARY
VAYNERCHUK

GARYVAYNERCHUK.COM
BUT, THERE ARE SOME
PEOPLE OUT THERE WHO
ARE BEING
BAD PARTY GUESTS.

GARY
VAYNERCHUK

GARYVAYNERCHUK.COM
FOR EXAMPLE, IF YOU TELL A GREAT JOKE:

GARY
VAYNERCHUK

LIKE DIGIORNO DID WHEN THEY
SPENT AN EVENING LIVE-TWEETING
THE SO...
DON’T SPEND THE REST OF
THE PARTY TELLING PEOPLE
HOW FUNNY EVERYBODY
THOUGHT IT WAS.

38 LIVE TWEETS
7 ABOUT HOW FUNNY IT ...
AND I DON’T CARE IF
YOU BROUGHT THE
BEST FOOD TO THE
PARTY.

GARY
VAYNERCHUK

GARYVAYNERCHUK.COM
NOTHING ENTITLES YOU TO SPEND HALF OF THE TIME
QUOTING WHAT OTHER PEOPLE SAID ABOUT THEM!

21 TWEETS
(DEC. 3-9)

9

ABOUT ...
@RAEKWON

OR SAY YOU’RE A
HIP HOP STAR.

GARY
VAYNERCHUK

GARYVAYNERCHUK.COM
BUT, IF 12 OF YOUR 16 TWEETS IN ONE DAY ARE JUST
RETWEETS OF YOUR FANS SAYING THAT THEY REALLY
LIKE YOU...

16 TWEETS

12
...
GARY
VAYNERCHUK

GARYVAYNERCHUK.COM
SELL SOCKS?

GARY
VAYNERCHUK

GARYVAYNERCHUK.COM
QUOTING 19 RETWEETS ISN’T GOING
TO MAKE THEM ANY WARMER.

23 TWEETS
(NOV. 25-29)

19

GARY
VAYNERCHUK

THAT COULD MAKE
THE...
GUYS, TWITTER IS
ABOUT BEING HUMAN.

GARY
VAYNERCHUK

GARYVAYNERCHUK.COM
IF YOU WOULDN’T DO IT
IN THE REAL WORLD WITH
OTHER REAL PEOPLE,

GARY
VAYNERCHUK

GARYVAYNERCHUK.COM
DON’T DO IT ON
TWITTER.

GARY
VAYNERCHUK

GARYVAYNERCHUK.COM
THIS HAS BEEN A
PUBLIC SERVICE
ANNOUNCEMENT FROM
GARY VAYNERCHUK:
Please do your part to stop

BIRDY BRAGGING

GARYVAYNERC...
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Retweet Abuse: Birdy Bragging and the Importance of Being Human on Twitter

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Twitter is the one true social network. You'll see what I mean in the deck, but what that means is that brands HAVE to act like normal human beings on Twitter. If you wouldn't do it at a cocktail party, don't do it there.

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Retweet Abuse: Birdy Bragging and the Importance of Being Human on Twitter

  1. 1. RETWEET ABUSE: BIRDYBRAGGING & THE IMPORTANCE OF BEING HUMAN ON TWITTER. - GARY VAYNERCHUK GARYVAYNERCHUK.COM
  2. 2. I BELIEVE TWITTER IS THE ONE TRUE SOCIAL NETWORK. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  3. 3. EVEN THOUGH PLATFORMS LIKE FACEBOOK STARTED OFF AS SOCIAL, GARY VAYNERCHUK GARYVAYNERCHUK.COM
  4. 4. THEY’VE LONG SINCE TURNED INTO CONTENT SYSTEMS. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  5. 5. BUT TWITTER REMAINS A PLACE WHERE ALL YOU CAN DO IS SPEAK, LISTEN, AND REACT. + GARY VAYNERCHUK + = GARYVAYNERCHUK.COM
  6. 6. THERE ARE A LOT OF WAYS TO BRING VALUE ON TWITTER. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  7. 7. YOU CAN BE FUNNY. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  8. 8. YOU CAN PROVIDE ACCESS. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  9. 9. YOU CAN AGGREGATE INFORMATION. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  10. 10. BUT THE ONE THING THAT MATTERS MORE THAN ANYTHING ELSE IS... GARY VAYNERCHUK GARYVAYNERCHUK.COM
  11. 11. BEING HUMAN. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  12. 12. BECAUSE (AND I’VE SAID IT BEFORE) TWITTER IS BASICALLY THE INTERNET’S COCKTAIL PARTY. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  13. 13. AND ONE OF THE ABSOLUTE WORST THINGS A HUMAN BEING CAN DO IS: GARY VAYNERCHUK GARYVAYNERCHUK.COM
  14. 14. BRAG ABOUT HIMSELF ALL THE TIME. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  15. 15. AND UNFORTUNATELY, I’VE BEEN SEEING A LOT OF THIS ON TWITTER. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  16. 16. IN THE FORM OF SOMETHING I LIKE TO CALL BIRDYBRAGGING GARY VAYNERCHUK GARYVAYNERCHUK.COM
  17. 17. “WHAT IS A BIRDY BRAG?” YOU MAY ASK. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  18. 18. A BIRDY BRAG IS when a person or brand retweets something nice that someone tweeted about them. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  19. 19. NOW, THIS IS SOMETHING FINE TO DO ONCE EVERY 30-40 TWEETS. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  20. 20. BUT, THERE ARE SOME PEOPLE OUT THERE WHO ARE BEING BAD PARTY GUESTS. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  21. 21. FOR EXAMPLE, IF YOU TELL A GREAT JOKE: GARY VAYNERCHUK LIKE DIGIORNO DID WHEN THEY SPENT AN EVENING LIVE-TWEETING THE SOUND OF MUSIC. GARYVAYNERCHUK.COM
  22. 22. DON’T SPEND THE REST OF THE PARTY TELLING PEOPLE HOW FUNNY EVERYBODY THOUGHT IT WAS. 38 LIVE TWEETS 7 ABOUT HOW FUNNY IT WAS 3 JUST TO SAY WHERE @DIGIORNOPIZZA WAS TRENDING. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  23. 23. AND I DON’T CARE IF YOU BROUGHT THE BEST FOOD TO THE PARTY. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  24. 24. NOTHING ENTITLES YOU TO SPEND HALF OF THE TIME QUOTING WHAT OTHER PEOPLE SAID ABOUT THEM! 21 TWEETS (DEC. 3-9) 9 ABOUT HOW DELICIOUS @WAFFLEHOUSE IS. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  25. 25. @RAEKWON OR SAY YOU’RE A HIP HOP STAR. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  26. 26. BUT, IF 12 OF YOUR 16 TWEETS IN ONE DAY ARE JUST RETWEETS OF YOUR FANS SAYING THAT THEY REALLY LIKE YOU... 16 TWEETS 12 GARY VAYNERCHUK GARYVAYNERCHUK.COM
  27. 27. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  28. 28. SELL SOCKS? GARY VAYNERCHUK GARYVAYNERCHUK.COM
  29. 29. QUOTING 19 RETWEETS ISN’T GOING TO MAKE THEM ANY WARMER. 23 TWEETS (NOV. 25-29) 19 GARY VAYNERCHUK THAT COULD MAKE THE @SMARTWOOL BRAND FEEL COLDER. GARYVAYNERCHUK.COM
  30. 30. GUYS, TWITTER IS ABOUT BEING HUMAN. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  31. 31. IF YOU WOULDN’T DO IT IN THE REAL WORLD WITH OTHER REAL PEOPLE, GARY VAYNERCHUK GARYVAYNERCHUK.COM
  32. 32. DON’T DO IT ON TWITTER. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  33. 33. THIS HAS BEEN A PUBLIC SERVICE ANNOUNCEMENT FROM GARY VAYNERCHUK: Please do your part to stop BIRDY BRAGGING GARYVAYNERCHUK.COM
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