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YOUR PITCH
@steph_hay
YOU AREN’T
IMPORTANT
@steph_hay
“THEY” ARE
IMPORTANT
@steph_hay
BUT STILL ...
@steph_hay
WE ENABLE
MOBILE APP
TO IMPROVE
DECREASE
DISRUPT
EARLY
GREAT TEAM
TRACTION!
WE ENABLE
MOBILE APP
TO IMPROVE
DECREASE
DISRUPT
EARLY
GREAT TEAM
TRACTION

?
GET IN THEIR
BRAINS
@steph_hay
BE INTERESTING
FOR THE LOVE OF GOD
@steph_hay
Pitching is storytelling.
Storytelling exists to
inform, delight, and
entertain the listener.
Great storytellers are
great editors, too.
They choose to say only
what keeps the listener
listening.
SAY ONLY WHAT’S
VITAL TO SPARKING A
BIGGER CONVERSATION
@steph_hay
THIS IS HARD
@steph_hay
BUT YOU CAN
DO IT!!!!!!!!!!!
@steph_hay
ANSWER
“WHO CARES?”
@steph_hay
“Users can
share reviews”
@steph_hay
@steph_hay
KNOW YOUR DATA.
LOVE YOUR DATA.
USE YOUR DATA.
@steph_hay
Your 2 key goals:
GROWTH & EMOTION
@steph_hay
Bounty Hunter
Shopeando
BTCJam
@steph_hay
CRAFT A PITCH THAT
KEEPS THE ENERGY
MOVING FORWARD
@steph_hay
EXCEPTIONAL
REAL
MEANINGFUL
@steph_hay
1. FOCUS

- Who is your target audience?
- What do they care about?
- Where will you tell your story?
Before you write your pitch,
REALLY THINK about who your
audience is. Do that and you’ll
already be a better storyteller.
2. CHOOSE

Pick only 3 things that
make your product
intriguing to that audience.
If your audience can remember
3 intriguing things about you, they
can tell other people. They can
also make decisions more...
Being selective about what to
include in your pitch respects your
audience. Busy people don’t like
unfocused, rambling sto...
3. STRUCTURE

Lead with what’s most captivating
to your target audience. Then end
with it, too.
Command your audience’s
attention by GETTING RIGHT TO IT.
Busy people want the specifics,
clearly stated, immediately.
Subject line trick
Messages = leads
3 sentence rule
@steph_hay
EXCEPTIONAL
REAL
MEANINGFUL
@steph_hay
TRACTION-START (Preferred):
We’re [name] and [x] [smb’s] use
our [app] every day to [get some
outcome/solve problem.] Sinc...
PROBLEM-START (meh):
[This problem] sucks. And at least
[x] agree, because that’s how
many have used [product] since
[date...
ENDING YOUR PITCH:
So if you want to help us [expand
from 100K to 1M customers],
introduce yourself by [emailing
me at add...
BE BOLD,
PEOPLE!
@steph_hay
stephaniehay.com/blog
“A Startup Pitch Template”

@steph_hay
How to Craft the Perfect Pitch
How to Craft the Perfect Pitch
How to Craft the Perfect Pitch
How to Craft the Perfect Pitch
How to Craft the Perfect Pitch
How to Craft the Perfect Pitch
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How to Craft the Perfect Pitch

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How to Craft the Perfect Pitch

  1. YOUR PITCH @steph_hay
  2. YOU AREN’T IMPORTANT @steph_hay
  3. “THEY” ARE IMPORTANT @steph_hay
  4. BUT STILL ... @steph_hay
  5. WE ENABLE MOBILE APP TO IMPROVE DECREASE DISRUPT EARLY GREAT TEAM TRACTION!
  6. WE ENABLE MOBILE APP TO IMPROVE DECREASE DISRUPT EARLY GREAT TEAM TRACTION ?
  7. GET IN THEIR BRAINS @steph_hay
  8. BE INTERESTING FOR THE LOVE OF GOD @steph_hay
  9. Pitching is storytelling. Storytelling exists to inform, delight, and entertain the listener.
  10. Great storytellers are great editors, too. They choose to say only what keeps the listener listening.
  11. SAY ONLY WHAT’S VITAL TO SPARKING A BIGGER CONVERSATION @steph_hay
  12. THIS IS HARD @steph_hay
  13. BUT YOU CAN DO IT!!!!!!!!!!! @steph_hay
  14. ANSWER “WHO CARES?” @steph_hay
  15. “Users can share reviews” @steph_hay
  16. @steph_hay
  17. KNOW YOUR DATA. LOVE YOUR DATA. USE YOUR DATA. @steph_hay
  18. Your 2 key goals: GROWTH & EMOTION @steph_hay
  19. Bounty Hunter Shopeando BTCJam @steph_hay
  20. CRAFT A PITCH THAT KEEPS THE ENERGY MOVING FORWARD @steph_hay
  21. EXCEPTIONAL REAL MEANINGFUL @steph_hay
  22. 1. FOCUS - Who is your target audience? - What do they care about? - Where will you tell your story?
  23. Before you write your pitch, REALLY THINK about who your audience is. Do that and you’ll already be a better storyteller.
  24. 2. CHOOSE Pick only 3 things that make your product intriguing to that audience.
  25. If your audience can remember 3 intriguing things about you, they can tell other people. They can also make decisions more easily.
  26. Being selective about what to include in your pitch respects your audience. Busy people don’t like unfocused, rambling stories.
  27. 3. STRUCTURE Lead with what’s most captivating to your target audience. Then end with it, too.
  28. Command your audience’s attention by GETTING RIGHT TO IT. Busy people want the specifics, clearly stated, immediately.
  29. Subject line trick Messages = leads 3 sentence rule @steph_hay
  30. EXCEPTIONAL REAL MEANINGFUL @steph_hay
  31. TRACTION-START (Preferred): We’re [name] and [x] [smb’s] use our [app] every day to [get some outcome/solve problem.] Since our launch only [x time] ago...
  32. PROBLEM-START (meh): [This problem] sucks. And at least [x] agree, because that’s how many have used [product] since [date].
  33. ENDING YOUR PITCH: So if you want to help us [expand from 100K to 1M customers], introduce yourself by [emailing me at address].
  34. BE BOLD, PEOPLE! @steph_hay
  35. stephaniehay.com/blog “A Startup Pitch Template” @steph_hay
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