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The Future of Video

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A comprehensive look into The Future of Video by Mike Sharman of Retroviral Digital Communications.

Focusing specifically on:
- Online video
- The growth and size of YouTube
- Social content on social media platforms
- Branded online content
- Why content should live online
- South Africans on YouTube
- Social Influencers
- Barriers to entry
- Video online exclusivity
- Audience participation online

With numerous award winning examples of online video, Mike builds a powerful case promoting a positive growth for The Future of Video online.

Published in: Marketing
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The Future of Video

  1. 1. THEFUTUREOFVIDEO @MIKESHARMAN mike@retroviral.co.za
  2. 2. WHO&WHAT The3R s–Remarkable content,totheRight influencers,achieveEPIC Results.
  3. 3. OURFOURPILLARS
  4. 4. TOPREDICTTHEFUTURE OFONLINEVIDEOS
  5. 5. WENEEDTOLOOKAT WHERETHEYCAMEFROM
  6. 6. Link- http://youtu.be/jNQXAC9IVRw
  7. 7. IFVIDEOKILLEDTHERADIOSTAR… THENWHATHASYOUTUBEKILLED?
  8. 8. BOREDOM–YOUTUBEGETSMORETHAN1BILLIONUNIQUE VISITORSPERMONTH(ANDGROWING)
  9. 9. WHYINVESTINGINVIDEOCONTENTISSOIMPORTANT §  Qualityvideocontentcanbalanceinformationandentertainment-itallows brandstoblurthelinesbetweencreatinganexperienceandsellinga‘product’ §  OnlinevideoscanbesharedtoothersocialmediaplatformssuchasFacebook, twitter,blogs §  Videoblursthelinesoftime
  10. 10. WHYCONTENTSHOULDLIVEONYOUTUBE §  YouTubeisthesecondbiggestsearchengine,afterGoogle §  4th mostpopularwebsiteinSouthAfrica §  Allowsustotargetsegmentedaudiencesandtrackthepeoplewhowatchyour content §  YouTubeislocalisedin61countriesandacross61languages
  11. 11. WHYCONTENTSHOULDLIVEONYOUTUBE §  100hoursofvideoareuploadedtoYouTubeeveryminute §  OversixbillionhoursofvideoarewatchedeachmonthonYouTube—that‘s almostanhourforeverypersononearth,and50%morethanlastyear §  Millionsofsubscriptionshappeneachday—thenumberofpeoplesubscribing dailyisupmorethan3xsincelastyear,andthenumberofdailysubscriptions isupmorethan4xsincelastyear
  12. 12. KNOWYOURAUDIENCE
  13. 13. Link-http://youtu.be/fNtBCsZzC24
  14. 14. SOUTHAFRICANYOUTUBEROCKSTARS
  15. 15. BARRIERSTOENTRY
  16. 16. GETTINGTHAT“GREAT”SHOT Shootinggreatvideowasonlyhandledbyprofessionals…Wellalmostcompletelyby professionals
  17. 17. MILLENNIALSEATUP YOUTUBEFOODVIDEOS
  18. 18. YOUTUBE–FOODVIEWS
  19. 19. EXCLUSIVITY
  20. 20. NETFLIX–HOUSEOFCARDS NetflixscorestopEmmynominationsfor'HouseofCards'and'OrangeisTheNewBlack'
  21. 21. GETTINGYOURONLINEAUDIENCE TOWORKFORYOURBRAND
  22. 22. ONLINEVIDEOPARTICIPATION Unlesstheincentivesareabsolutelyworthit,brandsfinditdifficulttoenticetheiraudience toparticipateinonline/videoengagement §  Lowandexpensivebandwidthissues §  Dedicationtoresourcesandtime §  Lackofincentivesorrewards
  23. 23. EXAMPLES
  24. 24. ADIDAS–JUMPSTORE Link-http://youtu.be/Wv6L0fYSoC4
  25. 25. MISEREOR–THESOCIALSWIPE Link-http://youtu.be/ZcqsRhMHo8o
  26. 26. CLARO–VROOM,RING,BOOM Link-http://youtu.be/5tpG9RFNsts
  27. 27. TOSHIBA-THEBEAUTYINSIDE Link-http://youtu.be/qyMQIMeSCVY
  28. 28. SANLAM–ONERANDMAN Link-http://youtu.be/RLY_tGjm-9Y
  29. 29. CASTLELAGER–BRAAINATIONAPP Link-http://youtu.be/AGOgBJGX0fo
  30. 30. DOUWEEGBERTS–BYEBYEREDEYE Link-http://youtu.be/HOTQ8z0fQHo
  31. 31. RETROVIRAL–#RETROSPECTIVE’13 Link-http://youtu.be/XR3EdtuoaaY
  32. 32. @MIKESHARMAN|MIKE@RETROVIRAL.CO.ZA

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