The document discusses Facebook's guidelines for contests and promotions run on the platform. It notes that Facebook wants to distance itself from any liability from contests and promotions. Some key rules outlined include not using Facebook features for registration or voting, not implying a partnership with Facebook when directing people to other pages, and notifying winners through non-Facebook means. Overall, the document emphasizes following all platform guidelines and having comprehensive rules that avoid single-criteria determinations of winners that could encourage low-quality submissions or appear biased.

1. The Rules AND REGULATIONS

2. 1.Understanding
Facebook
Guidelines
2.Other SM platform
rules…
3.EVERYBODY
LOVES
EXAMPLES

3. Bottom line, Facebook doesn’t want
any explicit involvement in ANY of your
contests. It’s all about liability, and the
Facebook promo guidelines are
designed to distance the social
network from whatever companies and
bloggers do with their contests.
- @SusanGetgood

4. Release
Register on “Apps
Facebook’s
on Facebook.com” May CONDITION Liability.
Registration
Liking a
Connect to
Page Checking App
In

5. Ad’s may not
Notify Winners imply partnership
Through Facebook to Facebook when
leading to page
NO FACEBOOK
FEATURES
FOR
REGISTRATION OR
VOTING

6. •Don’t upload anything
that isn’t yours.
•Don’t Forget the Nothing
children.
•Don’t be creepy.
•Don’t use Flickr to sell.

8. Grand Prize: Money Grand Prize: All-expense paid trip to
ULI conference in LA + Membership
Video should be less 30 – 90 seconds video
than 2 minutes
No profanity
Posted on Youtube
Posted on Youtube and
Judging based on shared on Facebook
views, content,
creativity, Highest # of Likes wins
spreadability.

10. VIOLATES FACEBOOK
POLICY

11. So What’s Important

12. So What’s Important
• Make sure you follow platform guidelines.
• Ensure your rules & regulations are binding and all encompassing.
• Pay SPECIAL attention on how you will determine the winner
Avoid single-criteria contests:
• “Highest Likes Wins” -> Crappy content could win.
• “Judges Determine” -> Less engaging, could appear biased.

13. Thanks for Listening!
@varuns_sharma