Contest presentation

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Contest presentation

  1. 1. CONTESTS &PROMOTIONSBy: DAYTA Marketing
  2. 2. Facebook Guidelines forContests & Promotionshttps://www.facebook.com/page_guidelines.phpPromotions on Facebook must be administeredwithin Apps on Facebook.com,either on a Canvas Pageor a Page App.
  3. 3. Facebook Guidelines forContests & Promotionshttps://www.facebook.com/page_guidelines.phpPromotions on Facebook must include thefollowing: A complete release of Facebook by each entrant or participant. Acknowledgment that the promotion is in no way sponsored, endorsed oradministered by, or associated with, Facebook. Disclosure that the participant is providing information to [disclose recipient(s)of information] and not to Facebook.For example:
  4. 4. Facebook Guidelines forContests & Promotionshttps://www.facebook.com/page_guidelines.phpYou must not condition registration or entryupon the user taking any action using anyFacebook features or functionality other thanliking a Page, checking in to a Place, orconnecting to your app. For example, you mustnot condition registration or entry upon the userliking a Wall post, or commenting or uploadinga photo on a Wall.
  5. 5. Facebook Guidelines forContests & Promotionshttps://www.facebook.com/page_guidelines.phpYou must not use Facebook features orfunctionality as a promotion’s registration orentry mechanism. For example, the act of likinga Page or checking in to a Place cannotautomatically registeror enter a promotionparticipant.For Example:
  6. 6. Facebook Guidelines forContests & Promotionshttps://www.facebook.com/page_guidelines.phpYou must not use Facebook features orfunctionality, such as the Like button, as avoting mechanism for a promotion.Facebook AppExample:
  7. 7. Facebook Guidelines forContests & Promotionshttps://www.facebook.com/page_guidelines.phpYou must not notify winners through Facebook,such as through Facebook messages, chat, orposts on profiles (timelines) or Pages.Collect Email
  8. 8. CONTESTSTEPS
  9. 9. Determine Goal Increase Brand Awareness Gain more “Likes” Collect Emails & Data Identify w/ a Specific Target Audience Drive Traffic to your Website Conduct Market Research
  10. 10. Choose a prize CASH $50+ Gift Card $50+ A Product A Trip FREE Services
  11. 11. Choose a Contest Type &Platform Sweepstakes Photo Contests Vote Contests Essay Contests Video Contests Photo Caption Contests
  12. 12. Create the Contest Details What are the start and end dates? Does a specific time need to be listed? What are the rules? What platforms will be used? What are the deadlines? How will the winner be chosen? How will the winner be contacted?
  13. 13. Create the Message. Exactly what will be included in theannouncement message? Times? Rules?Prize? How can you make the message andcontest sound the most simple?
  14. 14. Determine timeline. Determine deadlines. Determine what days the contested willbe promoted. Brainstorm creative ways to promote thecontest and include them in the timeline. Determine when to cross promote acrossall social media platforms.
  15. 15. Contest Advertising Will additional social advertising be used? Will this be coordinated with text messagemarketing, email marketing, videos orblogs?
  16. 16. Create Contest Graphics Determine which graphics need to becreated. This usually requires a banner, alike gate, and a main contest image. Be sure to follow rules and regulations forcertain graphics. Images for Facebookads and cover photos can only have 20%text. Do any additional advertising graphics orsignage need to be created?
  17. 17. Launch & Monitor Contest Use the contest message to launch thecontest. Monitor the contest closely. Follow the timeline and make adjustmentsas needed.
  18. 18. Contest Follow-Up Contact the winner and take advantageof any photo opportunities. Thank your participants. Write a blog.

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