Social Media Contest: Rules & Regulations

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A short presentation on rules & regulations governing social media contests. A quick understanding of Facebook promotional guidelines,

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  • DO 1. Declare contest is not associated to Facebook and participant’s information goes to contest holder NOT Facebook.DO 2. CAN NOT use Facebook features such as liking a page as voting mechanism.
  • YOU MUST NOT USE FACEBOOK FEATURES AS A REGISTRATION or entry mechanism. For example, liking a page or checking in to a place.
  • Social Media Contest: Rules & Regulations

    1. 1. The Rules AND REGULATIONS
    2. 2. 1.Understanding Facebook Guidelines2.Other SM platform rules…3.EVERYBODY LOVES EXAMPLES
    3. 3. Bottom line, Facebook doesn’t wantany explicit involvement in ANY of yourcontests. It’s all about liability, and theFacebook promo guidelines aredesigned to distance the socialnetwork from whatever companies andbloggers do with their contests.- @SusanGetgood
    4. 4. ReleaseRegister on “Apps Facebook’son Facebook.com” May CONDITION Liability. Registration Liking a Connect to Page Checking App In
    5. 5. Ad’s may not Notify Winners imply partnershipThrough Facebook to Facebook when leading to page NO FACEBOOK FEATURES FOR REGISTRATION OR VOTING
    6. 6. •Don’t upload anythingthat isn’t yours.•Don’t Forget the Nothingchildren.•Don’t be creepy.•Don’t use Flickr to sell.
    7. 7. Grand Prize: Money Grand Prize: All-expense paid trip to ULI conference in LA + MembershipVideo should be less 30 – 90 seconds videothan 2 minutes No profanityPosted on Youtube Posted on Youtube andJudging based on shared on Facebookviews, content,creativity, Highest # of Likes winsspreadability.
    8. 8. VIOLATES FACEBOOK POLICY
    9. 9. So What’s Important
    10. 10. So What’s Important• Make sure you follow platform guidelines.• Ensure your rules & regulations are binding and all encompassing.• Pay SPECIAL attention on how you will determine the winner Avoid single-criteria contests: • “Highest Likes Wins” -> Crappy content could win. • “Judges Determine” -> Less engaging, could appear biased.
    11. 11. Thanks for Listening!@varuns_sharma

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