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Big Data Keynote:
It’s time to Think Bigger
Mark van Rijmenam
December 1, 2015
Mark van Rijmenam
Founder
Datafloq
Big Data Strategist
International Keynote speaker
Author Think Bigger
To know where we are going, we need
to know where we are coming from
John Graunt and the Bubonic Plague
Big Data in the ‘30s
Rise of The Colossus
The NSA appears in the field
The first data centre appeared in 1965
There was 5 Exabytes of
information created between
the dawn of civilization
through 2003, but that much
information is now created
every 2 days and the
Pace is
Increasing
Second half of
the chessboard
From Clean to Messy
Cleaning-up is difficult but necessary
We are just getting started
100 times back and forth
Accelerated Change is the only Constant
But it came without an instruction manual
Experiment & Innovate or Perish
It is not the strongest of the
species that survives nor the
most intelligent that survives. it
is the one that is the most
adaptable to change
How should you move forward?
Start paying attention to the 7V’s
Structured data
-  Spreadsheets;
-  Log files;
-  Sensor data;
-  GPS data;
-  Flat files.
Semi-structured data
-  RSS Feeds;
-  Documents with meta tags;
-  XML objects.
Complex Structured data
- Hierarchically structured data
Unstructured data
-  Image objects;
-  Social data;
-  Documents;
-  Voice data;
-  Business records.
Youtube: 100 hours of video are uploaded every minute
Twitter: 400 million tweets per day
Facebook: 1.2 billion users and 4,5 billion likes per day
Flickr: 51 million members, each with 1 terabyte of data = 50 exabyte
WhatsApp processes > 60 billion messages a day on a regular basis
204 million emails are sent every minute
Airplanes create 2,5 million Terabyte per year
Square Kilometer Array Telescope: 1 Exabyte
Self-driving cars: 2 Petabyte per year
From Big Data to Mixed Data
Big Data Offers Tremendous Value
Aurora Health Care saves $ 6 million
annually due to fewer re-admissions
UPS saves $ 50 million annually on fuel due
to routing optimization
Big Data means Big Business
Organisations with a Big Data strategy,
financially outperform peers by 20%* Source IBM
Incomplete and incorrect data are useless.
33% of managers do not trust their data!
Data is highly variable: context is important!
Raw data is like crude oil: useless
Big Data Trends
The Mobile Revolution requires a different Big
Data Approach
Will We Have Smartphones In The Future?
Will We Have Computer Screens in 2030?
John Deere developed FarmSight: insights in
real-time on the iPad
Connecting the Unconnected: Internet of Things
Heineken bottles with 8 LED lights, 8-bit microprocessor,
accelerometer, gyroscope and wireless transmitter
In the smart city of Songdo, even garbage produces data
The Industrial Internet: it’s all about sensors!
Bringing the Industrial Internet to the Aviation Industry
Ford turned to the Industrial Internet to get insights in
over 20.000 car parts
The Quantified-Self: Optimizing Your Life
The Nike+ gamification platform Delivers
valuable Big Data insights
More insight with data of billions of social media
profiles
Nestlé monitors 2000 brands in real-time and
communicates with customers 24/7
Public Data could have a significant impact on
economic growth
It time for Big Data Technology
Big Data Technologies: it is a complex
landscape…
Also the Open Source tools landschape is big
and confusing…
The Hadoop ecosystem is huge!
Many Components Determine The Technology
Th Customer cannot become
the victim of Big Data…
4 ethical guidelines
simplicity, transparency, security & privacy
Big Data Security is crucial in a world so full of
data. Data breaches have become common…
A Roadmap to a winning Big Data Strategy for
your organization
What can Big Data do for your business?
Optimize your floor plans with data
Use wireless wristbands to track all visitors
Union Pacific Railroad uses sensors to stay
on track
Petabytes of data to ensure a consistent
taste in the orange juice
The future is in the Prescriptive Analytics
The possibilities of Big Data are endless
Thank you
@vanRijmenam
https://datafloq.com
Available on Amazon

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Big Data Keynote: It's Time to Think Bigger