SlideShare a Scribd company logo

Iab Comscoreexecpreso

•Download as PPT, PDF•
•
V
vaninavanini

The document summarizes research on the effectiveness of classified, directory, and local advertising on the internet. It finds that such advertising provides a positive ROI and that the majority of value comes from offline sales generated by online exposure. It analyzes case studies of various publishers and advertisers, finding lifts in brand metrics and that tracking offline conversions is important for understanding full ROI. Key conclusions are that online local advertising reaches a large valuable audience and can impact brands beyond direct sales.

TechnologyBusinessAutomotive
1 of 43
Impacts and ROI of Internet Local, Classifieds, and Directory Advertising Research and Analysis from comScore Networks, Inc. March 13 th , 2006
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Study Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Case Studies? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Participating Publishers and Marketers
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 1: Study Details By Publisher ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 2: Passively Track Exposure ,[object Object]
Step 3: Create Test and Control Cells ,[object Object],[object Object],138 Respondents ages 18 and up who were aware of CareerBuilder.com, but who used other sites to search for a job in the past 6 months. Control Group 217 Respondents ages 18 and up who have used CareerBuilder.com to search for a job in the past 6 months. Test Group Sample Size Definition
Step 4: Automotive database match ,[object Object],HI NM CA WA ID WY CO ND SD NE NV UT KS OK MN WI IL MI OH IN FL GA AR MS AL SC NY TN KY MO IA VA TX AZ MT LA PA ME WV OR NC NH MD CT NJ RI MA DE VT Full Coverage of new and used vehicle sales Partial Coverage of new car sales. No used car sales information. AK
Step 5: Targeted surveys for offline details ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SURVEY FLOW FOR ALL STUDIES Survey Section Screener Awareness & Usage Perceptions Demographics metrics
Step 6: Passive Data “Funnel” Analysis: ,[object Object],Searched Keywords yp.yahoo.com Saw Ford Rental Listing & Clicked Thru to Dealer Locator Page Clicked Thru to Search for Availability Online Clicked Thru to Rent Car Offline Phone or Visited Dealer to Rent Car Rented Car
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monthly Market Penetration and Size ,[object Object],[object Object],Source: comScore MediaMetrix; Total US Internet February 2006 72% Reach 29% Reach 27% Reach
Cumulative Reach by Category ,[object Object],[object Object],Source: comScore Marketing Solutions; Total US Internet January 2006
Five Month Retention By Category ,[object Object],[object Object],Source: comScore Marketing Solutions; Total US Internet January 2006
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Yahoo! Local and Ford Rental ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Yahoo! Local and Ford Rental Conversion Results ,[object Object],Source: comScore Marketing Solutions; Total US Internet October 2005 Total Conversion is 7% Nearly 40% of Conversion Occurs offline Online Offline
Case Study: Yahoo! Local and Ford Rental Conversion Results ,[object Object],[object Object],[object Object],Online * Monthly UV’s exposed to Ford x drop of rate during availability check x average revenue per car rental
Case Study: Yahoo! Local and Ford Rental Cars ROI Conclusion ,[object Object],[object Object],Source: comScore Marketing Solutions; Total US Internet October 2005
Case Study: CareerBuilder.com, Accounting Firm and International Bank ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: CareerBuilder.com and Big 4 Accounting Firm Conversion Details ,[object Object],[object Object],Source: comScore Marketing Solutions; Total US Internet October 2005 23.2% 11.6% 13.3% 2.2%
Case Study: CareerBuilder and International Bank Conversion Details ,[object Object],[object Object],Source: comScore Marketing Solutions; Total US Internet October 2005 25.8% 10.3% 20.4% 14.3% Average length of time to fill a position: 30 Days Source: The EDGE Report – August 2005
Case Study: CareerBuilder.com Cost Per Job Offer Made ROI Calculation ,[object Object],[object Object],Source: comScore Marketing Solutions; Total US Internet October 2005 $283 $30 Median permanent placement fee via staffing firm/recruiter: $8,592 Source: Staffing Analysts Industry, Inc. - 2005 Average length of time to fill a position: 30 Days Source: The EDGE Report – August 2005
Case Study: Verizon Superpages.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Verizon Superpages.com Site Reach By Category ,[object Object],[object Object],Source: comScore CMS, Total Internet Population, Average Monthly Estimates Base: ~60,000 Directories Users between January 2005 July 2005
Case Study: Verizon Superpages.com Total Conversion By Category ,[object Object],[object Object],Source: comScore CMS, Total Internet Population, Average Monthly Estimates Base: ~60,000 Directories Users between January 2005 July 2005
Case Study: Verizon Superpages.com ROI Summary By Category Source: comScore Marketing Solutions; Total US Internet October 2005 ,[object Object],$22.54 $18.85 $13.60 $1.93 $1.21 $0.31
Case Study: Cars.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* 35 States that report all new & used car sales
Case Study: Cars.com ROI Conclusion ,[object Object],*Source: NADA 2005 **Dealerships all media channels
Marketer Site Metrics (Lift) ,[object Object],Lift=Metric (Test)-Metric (Control) Q (Ford Rent-a-Car, Bank, Accounting Firm, Cars.com): What is your overall impression of_________? Q (Ford Rent-a-Car): How likely are you to use _____the next time you rent a car? Q (Bank, Accounting Firm): How likely are you to search the _____job listings the next time you search online for a job? Q (Cars.com): How likely are you to search on Cars.com the next time you search online for a new or used vehicle? Q (Ford Rent-a-Car, Bank, Accounting Firm, Cars.com): How likely are you to recommend_________ to a friend, family member or colleague? Q: Please indicate the extent to which you agree or disagree with the following statements, Attribute rating: I trust this brand. Base=Respondents aware of marketer -1% 11% 15% Likely to Recommend Is a Name I Trust Likely to Use Again Favorable Overall Impression Metric 10% 12% 7% Ford Rent-a-Car on Yahoo! Local 9% 10% 10% International Bank on CareerBuilder.com -2% 4% -1% Accounting Firm on CareerBuilder.com
Other Ad Effects (Lift) ,[object Object],[object Object],[object Object],Lift=Metric (Test)-Metric (Control) Q (Ford Rent-a-Car, Bank, Accounting Firm): Where have you seen or heard the following _________advertised or promoted in the past 6 months? Q (Cars.com): Where have you seen or heard the following _________advertised or promoted in the past 12 months? Q (Ford Rent-a-Car, Bank, Accounting Firm, Cars.com): What action did you take, if any, after visiting _________? Base=Respondents aware of /used marketer Notes 1-Asked of Test Group respondents only; Took Action 1 Recall Online Advertising Other Effects 91% -1% Ford Rent-a-Car on Yahoo! Local 76% 5% International Bank on CareerBuilder.com 91% 11% Accounting Firm on CareerBuilder.com 55% 17% Dealerships on Cars.com
Other Ad Effects (Lift) ,[object Object],[object Object],Lift=Metric (Test)-Metric (Control) Q : Where have you seen or heard the following sites advertised or promoted in the past 6 months? Base=Respondents aware of /used Verizon Superpages.com Recall Online Advertising Other Effects 14% Real Estate 19% Professional Services 16% Automotive 9% Trade Services 19% Hospitality 23% Retail
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Annual Household Income by Category ,[object Object],Source: comScore MediaMetrix; Total US Internet February 2006
Category Intensity of Use ,[object Object],Source: comScore MediaMetrix; Total US Internet February 2006
Percentage of Unique Visitors By Category that Buy Online ,[object Object],Source: comScore Marketing Solutions; Total US Internet January 2006
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Conclusions (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Implications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you ,[object Object],[object Object],[object Object],[object Object],[object Object],comScore Networks Erin Hunter Senior Vice President +1(650) 244-5408 [email_address]

Recommended

Insights Gleaned
Insights GleanedInsights Gleaned
Insights GleanedRalph Paglia
 
2007CobalteBusStudy copy
2007CobalteBusStudy copy2007CobalteBusStudy copy
2007CobalteBusStudy copyKevin Root
 
Adt Capabilites Presentation Final
Adt Capabilites Presentation FinalAdt Capabilites Presentation Final
Adt Capabilites Presentation Finaljcbbarnard
 
Maximizing return on pay per click campaigns roadmap to successful web mark...
Maximizing return on pay per click campaigns roadmap to successful web mark...Maximizing return on pay per click campaigns roadmap to successful web mark...
Maximizing return on pay per click campaigns roadmap to successful web mark...Social Media Marketing
 
Automotive Inventory Syndication - Take Control of Your Marketing and Your In...
Automotive Inventory Syndication - Take Control of Your Marketing and Your In...Automotive Inventory Syndication - Take Control of Your Marketing and Your In...
Automotive Inventory Syndication - Take Control of Your Marketing and Your In...Lydie Wolfensperger
 
Midas Local Search Environment 12 10 Final
Midas Local Search Environment 12 10 FinalMidas Local Search Environment 12 10 Final
Midas Local Search Environment 12 10 Finaljoannajcheney
 
Geico Intro Deck 09 10 Sales Preso
Geico Intro Deck 09 10 Sales PresoGeico Intro Deck 09 10 Sales Preso
Geico Intro Deck 09 10 Sales Presojoannajcheney
 
Automotive Digital Advertising for Car Dealers
Automotive Digital Advertising for Car DealersAutomotive Digital Advertising for Car Dealers
Automotive Digital Advertising for Car DealersSocial Media Marketing
 

Recommended

Insights Gleaned
Insights GleanedInsights Gleaned
Insights GleanedRalph Paglia
 
2007CobalteBusStudy copy
2007CobalteBusStudy copy2007CobalteBusStudy copy
2007CobalteBusStudy copyKevin Root
 
Adt Capabilites Presentation Final
Adt Capabilites Presentation FinalAdt Capabilites Presentation Final
Adt Capabilites Presentation Finaljcbbarnard
 
Maximizing return on pay per click campaigns roadmap to successful web mark...
Maximizing return on pay per click campaigns roadmap to successful web mark...Maximizing return on pay per click campaigns roadmap to successful web mark...
Maximizing return on pay per click campaigns roadmap to successful web mark...Social Media Marketing
 
Automotive Inventory Syndication - Take Control of Your Marketing and Your In...
Automotive Inventory Syndication - Take Control of Your Marketing and Your In...Automotive Inventory Syndication - Take Control of Your Marketing and Your In...
Automotive Inventory Syndication - Take Control of Your Marketing and Your In...Lydie Wolfensperger
 
Midas Local Search Environment 12 10 Final
Midas Local Search Environment 12 10 FinalMidas Local Search Environment 12 10 Final
Midas Local Search Environment 12 10 Finaljoannajcheney
 
Geico Intro Deck 09 10 Sales Preso
Geico Intro Deck 09 10 Sales PresoGeico Intro Deck 09 10 Sales Preso
Geico Intro Deck 09 10 Sales Presojoannajcheney
 
Automotive Digital Advertising for Car Dealers
Automotive Digital Advertising for Car DealersAutomotive Digital Advertising for Car Dealers
Automotive Digital Advertising for Car DealersSocial Media Marketing
 
Cobalt presentationonwebsales
Cobalt presentationonwebsalesCobalt presentationonwebsales
Cobalt presentationonwebsalesRalph Paglia
 
Jeremy Anspach: How to Maximize Inventory Conversion from Search to Showroom
Jeremy Anspach: How to Maximize Inventory Conversion from Search to ShowroomJeremy Anspach: How to Maximize Inventory Conversion from Search to Showroom
Jeremy Anspach: How to Maximize Inventory Conversion from Search to ShowroomSean Bradley
 
New Car is Back! Is Your Dealership Ready?
New Car is Back! Is Your Dealership Ready?New Car is Back! Is Your Dealership Ready?
New Car is Back! Is Your Dealership Ready?Cars.com
 
Adp da presentation balise 2008 2008 08-21 v2
Adp da presentation balise 2008 2008 08-21 v2Adp da presentation balise 2008 2008 08-21 v2
Adp da presentation balise 2008 2008 08-21 v2Social Media Marketing
 
Comparison Shopping Engines Study: goals, recommendations & opportunities to ...
Comparison Shopping Engines Study: goals, recommendations & opportunities to ...Comparison Shopping Engines Study: goals, recommendations & opportunities to ...
Comparison Shopping Engines Study: goals, recommendations & opportunities to ...Matthieu Dejardins
 
Internal SE on Automobile Website
Internal SE on Automobile WebsiteInternal SE on Automobile Website
Internal SE on Automobile Websitekoyarei
 
Under the Hood with Dealer Reviews
Under the Hood with Dealer Reviews Under the Hood with Dealer Reviews
Under the Hood with Dealer Reviews Cars.com
 
Mastering the mobile check in digital dealer october 2012
Mastering the mobile check in digital dealer october 2012Mastering the mobile check in digital dealer october 2012
Mastering the mobile check in digital dealer october 2012Cars.com
 
Google AutoThink Symposium: Understanding The 2009 Auto Shopper
Google AutoThink Symposium: Understanding The 2009 Auto ShopperGoogle AutoThink Symposium: Understanding The 2009 Auto Shopper
Google AutoThink Symposium: Understanding The 2009 Auto ShopperRalph Paglia
 
Automotive Digital Advertising Strategy Workshop for Kenny Ross Auto Group
Automotive Digital Advertising Strategy Workshop for Kenny Ross Auto GroupAutomotive Digital Advertising Strategy Workshop for Kenny Ross Auto Group
Automotive Digital Advertising Strategy Workshop for Kenny Ross Auto GroupSocial Media Marketing
 
Value Discovery
Value DiscoveryValue Discovery
Value DiscoveryCounselorauto
 
Digital dealeroctober2008 d-addefinemetrics-v1
Digital dealeroctober2008 d-addefinemetrics-v1Digital dealeroctober2008 d-addefinemetrics-v1
Digital dealeroctober2008 d-addefinemetrics-v1Social Media Marketing
 
Turbocharging Your New Car Sales
Turbocharging Your New Car SalesTurbocharging Your New Car Sales
Turbocharging Your New Car SalesCars.com
 
Insurance.com Proposed Strategy 12/2008
Insurance.com Proposed Strategy 12/2008Insurance.com Proposed Strategy 12/2008
Insurance.com Proposed Strategy 12/2008Tony Weber
 
Rescuing Auto Dealership Service Profits Through Trust and Price Transparency
Rescuing Auto Dealership Service Profits Through Trust and Price TransparencyRescuing Auto Dealership Service Profits Through Trust and Price Transparency
Rescuing Auto Dealership Service Profits Through Trust and Price TransparencyCars.com
 
Autobytel.com - Harvard case analysis
Autobytel.com - Harvard case analysisAutobytel.com - Harvard case analysis
Autobytel.com - Harvard case analysisManeesh Garg
 
Възможности за реклама в интернет и ефективно медиа планиране
Възможности за реклама в интернет и ефективно медиа планиранеВъзможности за реклама в интернет и ефективно медиа планиране
Възможности за реклама в интернет и ефективно медиа планиранеvaninavanini
 
Five S
Five SFive S
Five SAashuBhatnagar
 
Same same but different final
Same same but different finalSame same but different final
Same same but different finalCreuna Sverige
 
Keep It Simple, Stupid. Make it Easy - Panduan Desain Media Komunikasi
Keep It Simple, Stupid. Make it Easy - Panduan Desain Media KomunikasiKeep It Simple, Stupid. Make it Easy - Panduan Desain Media Komunikasi
Keep It Simple, Stupid. Make it Easy - Panduan Desain Media KomunikasiIrfan Toni H
 
Nutrition 101
Nutrition 101Nutrition 101
Nutrition 101Charlotte R. Williams, MAEd
 
Real ppt invitation card
Real ppt invitation cardReal ppt invitation card
Real ppt invitation cardLilik Yuliyanti
 

More Related Content

What's hot

Cobalt presentationonwebsales
Cobalt presentationonwebsalesCobalt presentationonwebsales
Cobalt presentationonwebsalesRalph Paglia
 
Jeremy Anspach: How to Maximize Inventory Conversion from Search to Showroom
Jeremy Anspach: How to Maximize Inventory Conversion from Search to ShowroomJeremy Anspach: How to Maximize Inventory Conversion from Search to Showroom
Jeremy Anspach: How to Maximize Inventory Conversion from Search to ShowroomSean Bradley
 
New Car is Back! Is Your Dealership Ready?
New Car is Back! Is Your Dealership Ready?New Car is Back! Is Your Dealership Ready?
New Car is Back! Is Your Dealership Ready?Cars.com
 
Adp da presentation balise 2008 2008 08-21 v2
Adp da presentation balise 2008 2008 08-21 v2Adp da presentation balise 2008 2008 08-21 v2
Adp da presentation balise 2008 2008 08-21 v2Social Media Marketing
 
Comparison Shopping Engines Study: goals, recommendations & opportunities to ...
Comparison Shopping Engines Study: goals, recommendations & opportunities to ...Comparison Shopping Engines Study: goals, recommendations & opportunities to ...
Comparison Shopping Engines Study: goals, recommendations & opportunities to ...Matthieu Dejardins
 
Internal SE on Automobile Website
Internal SE on Automobile WebsiteInternal SE on Automobile Website
Internal SE on Automobile Websitekoyarei
 
Under the Hood with Dealer Reviews
Under the Hood with Dealer Reviews Under the Hood with Dealer Reviews
Under the Hood with Dealer Reviews Cars.com
 
Mastering the mobile check in digital dealer october 2012
Mastering the mobile check in digital dealer october 2012Mastering the mobile check in digital dealer october 2012
Mastering the mobile check in digital dealer october 2012Cars.com
 
Google AutoThink Symposium: Understanding The 2009 Auto Shopper
Google AutoThink Symposium: Understanding The 2009 Auto ShopperGoogle AutoThink Symposium: Understanding The 2009 Auto Shopper
Google AutoThink Symposium: Understanding The 2009 Auto ShopperRalph Paglia
 
Automotive Digital Advertising Strategy Workshop for Kenny Ross Auto Group
Automotive Digital Advertising Strategy Workshop for Kenny Ross Auto GroupAutomotive Digital Advertising Strategy Workshop for Kenny Ross Auto Group
Automotive Digital Advertising Strategy Workshop for Kenny Ross Auto GroupSocial Media Marketing
 
Digital dealeroctober2008 d-addefinemetrics-v1
Digital dealeroctober2008 d-addefinemetrics-v1Digital dealeroctober2008 d-addefinemetrics-v1
Digital dealeroctober2008 d-addefinemetrics-v1Social Media Marketing
 
Turbocharging Your New Car Sales
Turbocharging Your New Car SalesTurbocharging Your New Car Sales
Turbocharging Your New Car SalesCars.com
 
Insurance.com Proposed Strategy 12/2008
Insurance.com Proposed Strategy 12/2008Insurance.com Proposed Strategy 12/2008
Insurance.com Proposed Strategy 12/2008Tony Weber
 
Rescuing Auto Dealership Service Profits Through Trust and Price Transparency
Rescuing Auto Dealership Service Profits Through Trust and Price TransparencyRescuing Auto Dealership Service Profits Through Trust and Price Transparency
Rescuing Auto Dealership Service Profits Through Trust and Price TransparencyCars.com
 
Autobytel.com - Harvard case analysis
Autobytel.com - Harvard case analysisAutobytel.com - Harvard case analysis
Autobytel.com - Harvard case analysisManeesh Garg
 

What's hot (16)

Cobalt presentationonwebsales
Cobalt presentationonwebsalesCobalt presentationonwebsales
Cobalt presentationonwebsales
 
Jeremy Anspach: How to Maximize Inventory Conversion from Search to Showroom
Jeremy Anspach: How to Maximize Inventory Conversion from Search to ShowroomJeremy Anspach: How to Maximize Inventory Conversion from Search to Showroom
Jeremy Anspach: How to Maximize Inventory Conversion from Search to Showroom
 
New Car is Back! Is Your Dealership Ready?
New Car is Back! Is Your Dealership Ready?New Car is Back! Is Your Dealership Ready?
New Car is Back! Is Your Dealership Ready?
 
Adp da presentation balise 2008 2008 08-21 v2
Adp da presentation balise 2008 2008 08-21 v2Adp da presentation balise 2008 2008 08-21 v2
Adp da presentation balise 2008 2008 08-21 v2
 
Comparison Shopping Engines Study: goals, recommendations & opportunities to ...
Comparison Shopping Engines Study: goals, recommendations & opportunities to ...Comparison Shopping Engines Study: goals, recommendations & opportunities to ...
Comparison Shopping Engines Study: goals, recommendations & opportunities to ...
 
Internal SE on Automobile Website
Internal SE on Automobile WebsiteInternal SE on Automobile Website
Internal SE on Automobile Website
 
Under the Hood with Dealer Reviews
Under the Hood with Dealer Reviews Under the Hood with Dealer Reviews
Under the Hood with Dealer Reviews
 
Mastering the mobile check in digital dealer october 2012
Mastering the mobile check in digital dealer october 2012Mastering the mobile check in digital dealer october 2012
Mastering the mobile check in digital dealer october 2012
 
Google AutoThink Symposium: Understanding The 2009 Auto Shopper
Google AutoThink Symposium: Understanding The 2009 Auto ShopperGoogle AutoThink Symposium: Understanding The 2009 Auto Shopper
Google AutoThink Symposium: Understanding The 2009 Auto Shopper
 
Automotive Digital Advertising Strategy Workshop for Kenny Ross Auto Group
Automotive Digital Advertising Strategy Workshop for Kenny Ross Auto GroupAutomotive Digital Advertising Strategy Workshop for Kenny Ross Auto Group
Automotive Digital Advertising Strategy Workshop for Kenny Ross Auto Group
 
Value Discovery
Value DiscoveryValue Discovery
Value Discovery
 
Digital dealeroctober2008 d-addefinemetrics-v1
Digital dealeroctober2008 d-addefinemetrics-v1Digital dealeroctober2008 d-addefinemetrics-v1
Digital dealeroctober2008 d-addefinemetrics-v1
 
Turbocharging Your New Car Sales
Turbocharging Your New Car SalesTurbocharging Your New Car Sales
Turbocharging Your New Car Sales
 
Insurance.com Proposed Strategy 12/2008
Insurance.com Proposed Strategy 12/2008Insurance.com Proposed Strategy 12/2008
Insurance.com Proposed Strategy 12/2008
 
Rescuing Auto Dealership Service Profits Through Trust and Price Transparency
Rescuing Auto Dealership Service Profits Through Trust and Price TransparencyRescuing Auto Dealership Service Profits Through Trust and Price Transparency
Rescuing Auto Dealership Service Profits Through Trust and Price Transparency
 
Autobytel.com - Harvard case analysis
Autobytel.com - Harvard case analysisAutobytel.com - Harvard case analysis
Autobytel.com - Harvard case analysis
 

Viewers also liked

Възможности за реклама в интернет и ефективно медиа планиране
Възможности за реклама в интернет и ефективно медиа планиранеВъзможности за реклама в интернет и ефективно медиа планиране
Възможности за реклама в интернет и ефективно медиа планиранеvaninavanini
 
Same same but different final
Same same but different finalSame same but different final
Same same but different finalCreuna Sverige
 
Keep It Simple, Stupid. Make it Easy - Panduan Desain Media Komunikasi
Keep It Simple, Stupid. Make it Easy - Panduan Desain Media KomunikasiKeep It Simple, Stupid. Make it Easy - Panduan Desain Media Komunikasi
Keep It Simple, Stupid. Make it Easy - Panduan Desain Media KomunikasiIrfan Toni H
 
Real ppt invitation card
Real ppt invitation cardReal ppt invitation card
Real ppt invitation cardLilik Yuliyanti
 
SYSTEMS THINKING: Lessons From The Fifth Discipline Fieldbook by Senge, Kleik...
SYSTEMS THINKING: Lessons From The Fifth Discipline Fieldbook by Senge, Kleik...SYSTEMS THINKING: Lessons From The Fifth Discipline Fieldbook by Senge, Kleik...
SYSTEMS THINKING: Lessons From The Fifth Discipline Fieldbook by Senge, Kleik...Joanna Beltowska
 
6 Reasons Why APIs Are Reshaping Your Business
6 Reasons Why APIs Are Reshaping Your Business6 Reasons Why APIs Are Reshaping Your Business
6 Reasons Why APIs Are Reshaping Your BusinessFabernovel
 
Rajasthan : a state presentation
Rajasthan : a state presentationRajasthan : a state presentation
Rajasthan : a state presentationsurabhi agarwal
 
100 years of indian cinema
100 years of indian cinema100 years of indian cinema
100 years of indian cinemaTanvi Thareja
 
Good vs. Great Design
Good vs. Great DesignGood vs. Great Design
Good vs. Great DesignCameron Moll
 
Best Presentation About Infosys
Best Presentation About InfosysBest Presentation About Infosys
Best Presentation About InfosysDurgadatta Dash
 
50 Best Motivational Quotes to Ignite Your Sales Drive
50 Best Motivational Quotes to Ignite Your Sales Drive50 Best Motivational Quotes to Ignite Your Sales Drive
50 Best Motivational Quotes to Ignite Your Sales DriveHubSpot
 
Tesla Marketing Plan
Tesla Marketing PlanTesla Marketing Plan
Tesla Marketing Plandpayne05
 
Blue Print Juice Advertising Strategy Plan
Blue Print Juice Advertising Strategy PlanBlue Print Juice Advertising Strategy Plan
Blue Print Juice Advertising Strategy PlanSona Martirosian
 
Pain and pain pathways
Pain and pain pathwaysPain and pain pathways
Pain and pain pathwaysDhwani Gohil
 

Viewers also liked (20)

Възможности за реклама в интернет и ефективно медиа планиране
Възможности за реклама в интернет и ефективно медиа планиранеВъзможности за реклама в интернет и ефективно медиа планиране
Възможности за реклама в интернет и ефективно медиа планиране
 
Five S
Five SFive S
Five S
 
Same same but different final
Same same but different finalSame same but different final
Same same but different final
 
Keep It Simple, Stupid. Make it Easy - Panduan Desain Media Komunikasi
Keep It Simple, Stupid. Make it Easy - Panduan Desain Media KomunikasiKeep It Simple, Stupid. Make it Easy - Panduan Desain Media Komunikasi
Keep It Simple, Stupid. Make it Easy - Panduan Desain Media Komunikasi
 
Nutrition 101
Nutrition 101Nutrition 101
Nutrition 101
 
Real ppt invitation card
Real ppt invitation cardReal ppt invitation card
Real ppt invitation card
 
SYSTEMS THINKING: Lessons From The Fifth Discipline Fieldbook by Senge, Kleik...
SYSTEMS THINKING: Lessons From The Fifth Discipline Fieldbook by Senge, Kleik...SYSTEMS THINKING: Lessons From The Fifth Discipline Fieldbook by Senge, Kleik...
SYSTEMS THINKING: Lessons From The Fifth Discipline Fieldbook by Senge, Kleik...
 
Invitation
InvitationInvitation
Invitation
 
6 Reasons Why APIs Are Reshaping Your Business
6 Reasons Why APIs Are Reshaping Your Business6 Reasons Why APIs Are Reshaping Your Business
6 Reasons Why APIs Are Reshaping Your Business
 
Landscape Design and Principles
Landscape Design and PrinciplesLandscape Design and Principles
Landscape Design and Principles
 
Rajasthan : a state presentation
Rajasthan : a state presentationRajasthan : a state presentation
Rajasthan : a state presentation
 
100 years of indian cinema
100 years of indian cinema100 years of indian cinema
100 years of indian cinema
 
Good vs. Great Design
Good vs. Great DesignGood vs. Great Design
Good vs. Great Design
 
Best Presentation About Infosys
Best Presentation About InfosysBest Presentation About Infosys
Best Presentation About Infosys
 
50 Best Motivational Quotes to Ignite Your Sales Drive
50 Best Motivational Quotes to Ignite Your Sales Drive50 Best Motivational Quotes to Ignite Your Sales Drive
50 Best Motivational Quotes to Ignite Your Sales Drive
 
Tesla Marketing Plan
Tesla Marketing PlanTesla Marketing Plan
Tesla Marketing Plan
 
Blue Print Juice Advertising Strategy Plan
Blue Print Juice Advertising Strategy PlanBlue Print Juice Advertising Strategy Plan
Blue Print Juice Advertising Strategy Plan
 
Future Food, Food Future
Future Food, Food FutureFuture Food, Food Future
Future Food, Food Future
 
Pain and pain pathways
Pain and pain pathwaysPain and pain pathways
Pain and pain pathways
 
Fashion History
Fashion HistoryFashion History
Fashion History
 

Similar to Iab Comscoreexecpreso

2008 digital advertising dealer summit
2008 digital advertising dealer summit2008 digital advertising dealer summit
2008 digital advertising dealer summitRalph Paglia
 
Automotive Marketing Research Study by Dennis Galbraith
Automotive Marketing Research Study by Dennis GalbraithAutomotive Marketing Research Study by Dennis Galbraith
Automotive Marketing Research Study by Dennis GalbraithSocial Media Marketing
 
J. D. Power AAISP Presentation by Dennis Galbraith
J. D. Power AAISP Presentation by Dennis GalbraithJ. D. Power AAISP Presentation by Dennis Galbraith
J. D. Power AAISP Presentation by Dennis GalbraithRalph Paglia
 
Steve Witten Presents to JD Power and Associate Automotive Internet Roundtable
Steve Witten Presents to JD Power and Associate Automotive Internet RoundtableSteve Witten Presents to JD Power and Associate Automotive Internet Roundtable
Steve Witten Presents to JD Power and Associate Automotive Internet RoundtableKelly Automotive
 
J. d. power and associates auto shopper analysis
J. d. power and associates auto shopper analysisJ. d. power and associates auto shopper analysis
J. d. power and associates auto shopper analysisRalph Paglia
 
J. D. Power and Associates Auto Shopper Analysis
J. D. Power and Associates Auto Shopper AnalysisJ. D. Power and Associates Auto Shopper Analysis
J. D. Power and Associates Auto Shopper AnalysisSocial Media Marketing
 
Automotive digital advertising for car dealers v4
Automotive digital advertising for car dealers v4Automotive digital advertising for car dealers v4
Automotive digital advertising for car dealers v4Ralph Paglia
 
Automotive Digital Advertising for Car Dealers
Automotive Digital Advertising for Car DealersAutomotive Digital Advertising for Car Dealers
Automotive Digital Advertising for Car DealersSocial Media Marketing
 
Kenny Ross Digital Advertising Strategy Proposal
Kenny Ross Digital Advertising Strategy ProposalKenny Ross Digital Advertising Strategy Proposal
Kenny Ross Digital Advertising Strategy ProposalRalph Paglia
 
Action Connect!on
Action Connect!onAction Connect!on
Action Connect!onproff6
 
J. d. power and associates automotive online marketing review
J. d. power and associates automotive online marketing reviewJ. d. power and associates automotive online marketing review
J. d. power and associates automotive online marketing reviewSocial Media Marketing
 
Jdpa Automotive Online Marketing Review
Jdpa Automotive Online Marketing ReviewJdpa Automotive Online Marketing Review
Jdpa Automotive Online Marketing ReviewAncira Auto Group
 
J. d. power and associates automotive online marketing review
J. d. power and associates automotive online marketing reviewJ. d. power and associates automotive online marketing review
J. d. power and associates automotive online marketing reviewRalph Paglia
 
Automotive Digital Advertising Facts and Charts
Automotive Digital Advertising Facts and ChartsAutomotive Digital Advertising Facts and Charts
Automotive Digital Advertising Facts and ChartsSocial Media Marketing
 
Automotive digitaladvertisingfacts charts-v2
Automotive digitaladvertisingfacts charts-v2Automotive digitaladvertisingfacts charts-v2
Automotive digitaladvertisingfacts charts-v2Ralph Paglia
 

Similar to Iab Comscoreexecpreso (20)

2008 digital advertising dealer summit
2008 digital advertising dealer summit2008 digital advertising dealer summit
2008 digital advertising dealer summit
 
Automotive Marketing Research Study by Dennis Galbraith
Automotive Marketing Research Study by Dennis GalbraithAutomotive Marketing Research Study by Dennis Galbraith
Automotive Marketing Research Study by Dennis Galbraith
 
J. D. Power AAISP Presentation by Dennis Galbraith
J. D. Power AAISP Presentation by Dennis GalbraithJ. D. Power AAISP Presentation by Dennis Galbraith
J. D. Power AAISP Presentation by Dennis Galbraith
 
Adp da prsntn to kenny ross group 06 03-2009-v1
Adp da prsntn to kenny ross group 06 03-2009-v1Adp da prsntn to kenny ross group 06 03-2009-v1
Adp da prsntn to kenny ross group 06 03-2009-v1
 
103 2007 jd-powerautoshopperanalysisstevewitten
103 2007 jd-powerautoshopperanalysisstevewitten103 2007 jd-powerautoshopperanalysisstevewitten
103 2007 jd-powerautoshopperanalysisstevewitten
 
Steve Witten Presents to JD Power and Associate Automotive Internet Roundtable
Steve Witten Presents to JD Power and Associate Automotive Internet RoundtableSteve Witten Presents to JD Power and Associate Automotive Internet Roundtable
Steve Witten Presents to JD Power and Associate Automotive Internet Roundtable
 
J. d. power and associates auto shopper analysis
J. d. power and associates auto shopper analysisJ. d. power and associates auto shopper analysis
J. d. power and associates auto shopper analysis
 
J. D. Power and Associates Auto Shopper Analysis
J. D. Power and Associates Auto Shopper AnalysisJ. D. Power and Associates Auto Shopper Analysis
J. D. Power and Associates Auto Shopper Analysis
 
Automotive digital advertising for car dealers v4
Automotive digital advertising for car dealers v4Automotive digital advertising for car dealers v4
Automotive digital advertising for car dealers v4
 
Automotive digital advertising for car dealers v4
Automotive digital advertising for car dealers v4Automotive digital advertising for car dealers v4
Automotive digital advertising for car dealers v4
 
Automotive Digital Advertising for Car Dealers
Automotive Digital Advertising for Car DealersAutomotive Digital Advertising for Car Dealers
Automotive Digital Advertising for Car Dealers
 
Kenny Ross Digital Advertising Strategy Proposal
Kenny Ross Digital Advertising Strategy ProposalKenny Ross Digital Advertising Strategy Proposal
Kenny Ross Digital Advertising Strategy Proposal
 
Action Connect!on
Action Connect!onAction Connect!on
Action Connect!on
 
J. d. power and associates automotive online marketing review
J. d. power and associates automotive online marketing reviewJ. d. power and associates automotive online marketing review
J. d. power and associates automotive online marketing review
 
JD Power and Associates Automotive Online Marketing Review
JD Power and Associates Automotive Online Marketing ReviewJD Power and Associates Automotive Online Marketing Review
JD Power and Associates Automotive Online Marketing Review
 
Jdpa Automotive Online Marketing Review
Jdpa Automotive Online Marketing ReviewJdpa Automotive Online Marketing Review
Jdpa Automotive Online Marketing Review
 
J. d. power and associates automotive online marketing review
J. d. power and associates automotive online marketing reviewJ. d. power and associates automotive online marketing review
J. d. power and associates automotive online marketing review
 
143 jdpa automotive-onlinemarketingreviewppt
143 jdpa automotive-onlinemarketingreviewppt143 jdpa automotive-onlinemarketingreviewppt
143 jdpa automotive-onlinemarketingreviewppt
 
Automotive Digital Advertising Facts and Charts
Automotive Digital Advertising Facts and ChartsAutomotive Digital Advertising Facts and Charts
Automotive Digital Advertising Facts and Charts
 
Automotive digitaladvertisingfacts charts-v2
Automotive digitaladvertisingfacts charts-v2Automotive digitaladvertisingfacts charts-v2
Automotive digitaladvertisingfacts charts-v2
 

Recently uploaded

Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionAdvanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionDilum Bandara
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brandgvaughan
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst
 
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfHyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfPrecisely
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek SchlawackFwdays
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationSlibray Presentation
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Mattias Andersson
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxhariprasad279825
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr BaganFwdays
 
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupStreamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupFlorian Wilhelm
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .Alan Dix
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Commit University
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.Curtis Poe
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningLars Bell
 
Search Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfSearch Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfRankYa
 

Recently uploaded (20)

Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionAdvanced Computer Architecture – An Introduction
Advanced Computer Architecture – An Introduction
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
 
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfHyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
 
DMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special EditionDMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special Edition
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptx
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
 
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupStreamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project Setup
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine Tuning
 
Search Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfSearch Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdf
 

Iab Comscoreexecpreso

  • 1. Impacts and ROI of Internet Local, Classifieds, and Directory Advertising Research and Analysis from comScore Networks, Inc. March 13 th , 2006
  • 2.
  • 3.
  • 4.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.