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Same same but different final

FM och Fredrik diskuterar nutidens och framtidens design och kommunikation.

Fredrik Hildebrand, Art Director på Creuna
Fredrik Marcus, Creative Director på Creuna

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Same same but different final

  1. 1. Same, same but differentSame, same but different
  2. 2. Retargeting Digital transformation Start up BIG data Gamification Disruptive Business Minimum viable product (MVP) Joachim Löw Vad vi inte kommer att tala om:
  3. 3. Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness
  4. 4. Skip Welcome to the Spotify handbook Everything you wanted to know about Spotify but were afraid to ask Take the quick tour or Skip this part
  5. 5. Home Desktop
  6. 6. Home Desktop
  7. 7. Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness Sea of sameness
  8. 8. Nya <Bilmodellen> Nu med <ny frän feature med nytt fräsigt namn>
  9. 9. 21 % !
  10. 10. 47 % "
  11. 11. 5 % #
  12. 12. ca 50 % 🎓
  13. 13. 46 % 🤔
  14. 14. 400 timmar 150 miljoner 2.4 miljoner 20.8 miljoner 347222 38194 3.3 miljoner 1 internetminut 527000 2016
  15. 15. B2C
  16. 16. BB2
  17. 17. BC2
  18. 18. C2C
  19. 19. Reklam är kundupplevelse.
  20. 20. Reklam är kundupplevelse. Och bra kundupplevelser är den nya reklamen.
  21. 21. Analys UX/ID Tech Visual Design AD/Copy
  22. 22. Framtiden?
  23. 23. Invisible services Artificial Intelligence Chat bots
  24. 24. DEMO
  25. 25. Google Photos "Inthelongrun,Ithinkinwewill evolveincomputingfromamobile- firsttoanAI-firstworld," –SundarPichai
 CEO (Google)
  26. 26. Hade Sci-Fi-filmerna rätt?
  27. 27. Touchscreens/gesture based interface??
  28. 28. Wearables?
  29. 29. Body scanning?
  30. 30. Self driving cars?
  31. 31. Personal Assistant?
  32. 32. Keith takeaways; • Var inte som alla andra • Utnyttja mediet • Framtiden är här men ibland tar det lite längre tid än vi tror och ibland går det  betydligt snabbare
  33. 33. Same, same but different Tack!

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