Inner Sense Sustainability Challenge IMEX 2014
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The document discusses using gamification to make sustainability initiatives fun and engage more people. It suggests challenging people to participate in sustainability-focused activities and competing in teams to motivate behavior change. Case studies show that gamified challenges can engage over 60% of participants for 4-8 weeks at low cost, with examples of companies that saw over 90% of employees participate in challenges focused on sustainability, health, and social responsibility. The document advocates designing rewards, weekly newsletters, and an awards ceremony to encourage participation and build sustainability habits.
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Inner Sense Sustainability Challenge IMEX 2014
- 1. Can Sustainability be fun?
- 2. Do people care about sustainability?
- 3. Do people act sustainably at home, at the office, or in events?
- 4. How do we close the green gap?
- 5. Let’s do something different?
- 7. Challenge Engage Make it Fun Report Change Results Just do it Inner Sense Challenge Global Objective Kick Off &Teams Gamification Weekly Newsletters Make it a habit Award Just do It
- 9. Targets Engage high % of all co-workers/event participants Engage for many weeks 60-95% 4-8 weeks
- 10. Challenge - Low cost High impact Gamification of Sustainability program! Behaviour and understanding => Points Compete in teams – not as individuals!
- 11. We all love bonus medals and stars
- 12. Case Study
- 13. Case Study
- 14. Case Study
- 15. 15 Case Study
- 17. Low cost High impact Example: • 200 people x 5 times a week x 8 weeks = 8000 impressions. • Cost per impression = 0.10 – 0.25 €
- 19. – 7 weeks challenge – 65% of 2600 people participated – Fitness and personal sustainability – 8 weeks pilot – Sustainability, social responsibility, nutrition and health – Kick off, and then 8 weeks challenge – 95% of 1000 people participated. – 8 weeks challenges 2012, 2013, 2014 – 900 people from all of the world participated in teams – Health focus
- 20. A selection of our satisfied clients
- 21. Healthy people make healthy organisations Janet Cheung (+34) 639 052 382 Janet@inner-sense.es Víctor Angel (+34) 600 575 068 Victor@inner-sense.es
Editor's Notes
- Sayind and doing The green gap* For most people, this is the remaining space between citizens’ behaviour and sustainable action and engagement. *Exposing & Closing The Green Gap: Our research has revealed a huge gap between what mainstream consumers say they intend to do and what they actually do when it comes to living and shopping sustainably. We call this the Green Gap and it has a huge impact for environmentalists, marketers, corporations and NGOs ogilvyearth.com/thought-leadership/latest-research
- Instead of keep talking about sustainability in general let’s concentrate on practical results. More action and less conceptualization. . By discussing sustainability less and concentrating on specific outcomes more it is possible to generate convincing arguments for the right course of action. And how you can make all this people start moving?
- We came across to one Methodology to make them move Global Objective – NGO Price Engage them – Newsletter, make a team not individuals Make it fun – Gamification (medals, points…) Report on results – Weekly newsletter, Live results, Group Chat Change their habits – Day by day, playing a game they are changing their habits Show what they have accomplish – Final results, Price…
- My name is Hans Niward, and I am responsible for the challenge system that we are using. Most organisations who come to us, say that they want high % of engaged people engage for longer time than an event, for many weeks We have learnt to get 60-95% of everyone engaged, and that 4-8 weeks is the most suitable time frame.
- This is what it could look like – here are how the teams in this organisation are doing
- This is what it could look like – here are how the teams in this organisation are doing
- This is what it could look like – here are how the teams in this organisation are doing
- So… remembering where we started: 1. Sustainability is felt as “boring”? 2. it is difficult to engage people 3. ”I have more important things to care about” 4. so Is costly and time consuming
- So… remembering where we started: 1. Sustainability is felt as “boring”? 2. it is difficult to engage people 3. ”I have more important things to care about” 4. so Is costly and time consuming
- So… remembering where we started: 1. Sustainability is felt as “boring”? 2. it is difficult to engage people 3. ”I have more important things to care about” 4. so Is costly and time consuming
- So… remembering where we started: 1. Sustainability is felt as “boring”? 2. it is difficult to engage people 3. ”I have more important things to care about” 4. so Is costly and time consuming
- Let us bring some real clients and their experience