2. T
ABSTRAC
Purpose – The purpose of this paper is to study the preference in
layout for coffeehouse comprises of the entrance zone, interior
space, interior design, lighting effect and the furniture itself that can
lure customers with respect to The Coffee Bean & Tea Leaf and
Starbucks.
Design/methodology/approach – Data were collected throughout
60 questionnaires survey given to varying group sizes and activities.
Findings – The results indicate that preference in layout for the case
coffeehouses retail indeed has significant influence towards luring
customers.
Research limitations/implications – The study did not consider
demographic variables like income and education level as factors that
might affect consumers’ attraction towards coffeehouse retail.
Practical implications – The findings can help coffeehouse retailers
in improving their display and layout design by focusing on the
recommended preference. The research helps coffeehouse retailers
to combat the competitive pressures of organized retailing preference
in layout.
Paper type – General review

3. INTRODUCTION
INTRODUCTION
LITERATURE REVIEW
LITERATURE REVIEW
DESIGN & METHODOLOGY
DESIGN & METHODOLOGY
DATA ANALYSIS
DATA ANALYSIS
CONCLUSION
CONCLUSION

4. T IO N
INTRODUC
The purpose of this paper is to study the
preference in layout for coffeehouse
comprises of the entrance zone, interior
space, interior design, lighting effect and the
furniture itself that can lure customers with
respect to The Coffee Bean & Tea Leaf and
Starbucks at Palm Square, Centre Point
Sabah.

5. T IO N
INTRODUC
Background & History

6. T IO N
INTRODUC
Objectives of Study
The objectives of this research were to answer these
questions:
1.How does entrance zone can lure customers towards
case coffeehouse?
2.How does interior space can to lure customers
towards case coffeehouse?
3.How does interior design can lure customers towards
case coffeehouse?
4.How does lighting effect can lure customers towards
case coffeehouse?
5.How does furniture can lure customers towards case
coffeehouse?

7. T IO N
INTRODUC
Scope of Study
This study focuses on preference in layout
of coffeehouse comprises of the entrance
zone, interior space, interior design,
lighting effect and the furniture itself. The
case chosen for the study included the
Coffee Bean & Tea Leaf and Starbucks at
Palm Square, Centre Point Sabah.

8. T IO N
INTRODUC
Significant of Study
This area of research would highlight the
preference in layout for coffeehouse that gives
significant impact on customer attraction. It
will show how the layout of the case
coffeehouses affects the interaction of
customers, the activity and movement through
the space and longevity of stay. This
information will benefit both owners and other
small retailers.

9. INTRODUCTION
INTRODUCTION
LITERATURE REVIEW
LITERATURE REVIEW
DESIGN & METHODOLOGY
DESIGN & METHODOLOGY
DATA ANALYSIS
DATA ANALYSIS
CONCLUSION
CONCLUSION

10. RE
LITERATU
REVIEW
The second chapter commences with a
comprehensive overview of preference in
layout for coffeehouse. The preference
comprises of the entrance zone, interior
space, interior design, lighting effect and the
furniture itself. Each will be explain in brief in
this section.

11. RE
LITERATU
REVIEW
Concept & Definition
Entrance Zone
Efficient and well planned store entrances
can generate positive consumer attraction
and this can be linked to increased levels
of browsing and consumer spend in the
store. Loyalty is directly affected most
significantly by entrances and exit points.

12. RE
LITERATU
REVIEW
Concept & Definition
Interior Space
Interior space refers to the spaciousness
and proximity of space. The core
requirements are enough space to move
around the store, ease of access from
outside the store and clear navigation and
displays.

13. RE
LITERATU
REVIEW
Concept & Definition
Interior Design
The interior architecture, ceiling height, colors,
finish materials, furniture type, access to natural
lighting, type of artificial lighting, location of
electrical outlets, views to the outside, views of
spaces inside, availability of outside seating,
ability to move furniture, availability of speakers
for music or announcements, and any other
notable characteristics are interior design.

14. RE
LITERATU
REVIEW
Concept & Definition
Lighting Effects
A study said there was a connection found
between levels of light and noise level and
how they affected the duration of stay at a
café. As the level of light increased so did
the level of noise, both decreasing the
amount of time customers remained in the
establishment.

15. RE
LITERATU
REVIEW
Concept & Definition
Furniture
The layout of any coffeehouses is influenced
by a number of things, including the
availability and location of windows, the
available seating, and the location of the
coffee bar and service areas. Hence, the
arrangement of furniture related to the
seating preferences.

17. AN
FLOOR PL

18. AN &
OFFEE BE
C
TEA LEAF

19. AN &
OFFEE BE
C
TEA LEAF

20. KS
STARBUC

21. KS
STARBUC

22. INTRODUCTION
INTRODUCTION
LITERATURE REVIEW
LITERATURE REVIEW
DESIGN & METHODOLOGY
DESIGN & METHODOLOGY
DATA ANALYSIS
DATA ANALYSIS
CONCLUSION
CONCLUSION

23. DESIGN &
GY
THODOLO
ME
Population &
Sample Size
The target population in this research was
the clientele at the shopping mall including
students, shoppers and business men and
women. In this case the sample size was
60 respondents. The case coffeehouses
were:

24. DESIGN &
GY
THODOLO
ME
Instruments of Study
1. Visual Documentation
2. Observation
3. Questionnaires Survey

25. DESIGN &
GY
THODOLO
ME
Questionnaires Survey

26. DESIGN &
GY
THODOLO
ME
Data Analysis

27. DESIGN &
GY
THODOLO
ME
Data Analysis

28. DESIGN &
GY
THODOLO
ME
Data Analysis

29. DESIGN &
GY
THODOLO
ME
Data Analysis

30. DESIGN &
GY
THODOLO
ME
Data Analysis

31. DESIGN &
GY
THODOLO
ME
Data Analysis

32. DESIGN &
GY
THODOLO
ME
Data Analysis

33. DESIGN &
GY
THODOLO
ME
Data Analysis

34. DESIGN &
GY
THODOLO
ME
Data Analysis

35. DESIGN &
GY
THODOLO
ME
Data Analysis

36. INTRODUCTION
INTRODUCTION
LITERATURE REVIEW
LITERATURE REVIEW
DESIGN & METHODOLOGY
DESIGN & METHODOLOGY
DATA INTEPRETATION
DATA INTEPRETATION
CONCLUSION
CONCLUSION

37. DATA
ION
TEPRETAT
IN
Discussion of Findings
Entrance Zone
Layout of entrance zone plays an
important role to represent a coffee house
first impression. Both The Coffee Bean &
Tea Leaf and Starbucks design their
entrance layout in a desirable manner and
placing their main promotion menus at the
end caps.

38. DATA
ION
TEPRETAT
IN
Discussion of Findings
Interior Space
The Coffee Bean & Tea Leaf and
Starbucks compressed furniture and
passable area to fully utilize the scarce
space with product display to increase the
rate of possibilities to purchase their
product as they are situated at every angle
of the coffeehouse.

39. DATA
ION
TEPRETAT
IN
Discussion of Findings
Interior Design
The Coffee Bean & Tea Leaf interior
design with tea and coffee leaf pictures to
bring customers closer to their main
products. Starbucks however prefer to
place art work around the coffeehouse
wall to bring the pleasant feeling to their
patron as their main concern is to attach
people ‘feel at home’.

40. DATA
ION
TEPRETAT
IN
Discussion of Findings
Lighting
Only small amount of respondent prefer
dim light to bright light during their visit at
The Coffee Bean & Tea Leaf. Most
respondents prefer bright light to enable
them to read varieties of magazine which
is available at Starbucks or during working
on their computers or chatting with fiends.

41. DATA
ION
TEPRETAT
IN
Discussion of Findings
Furniture
More than half of respondents prefer The
Coffee Bean & Tea Leaf choices of
furniture compared to Starbucks. This
could arise because The Coffee Bean
uses various cozy sofas. Starbucks only
have round wooden seats and very few
sofas to comfort their customer.

42. DATA
ION
TEPRETAT
IN
Findings & Implications
By looking at to both coffeehouse
servicescapes, we found that more than
three quarter of our respondents prefer to
visit Starbucks. It is located and
surrounded with sport shops, bookstores
and cinema. We would expect that most of
the Palm Square clientele would be the
youngsters.

43. DATA
ION
TEPRETAT
IN
Limitations of Study
This study only cover The Coffee Bean &
Tea Leaf and Starbucks coffee house in
Palm Square, Centre Point Sabah. Thus,
we merely managed to distribute 60
questionnaires during our data collection
due to constraint of time. The limitation of
our choice of coffee houses in Palm
Square has included the clientele from
age range between 20 – 40 years old.

44. INTRODUCTION
INTRODUCTION
LITERATURE REVIEW
LITERATURE REVIEW
DESIGN & METHODOLOGY
DESIGN & METHODOLOGY
DATA INTEPRETATION
DATA INTEPRETATION
CONCLUSION
CONCLUSION

45. ION
CONCLUS
Summary
Despite of our time constraint and choice
of specific coffee house location to study
the preference in layout design, we found
that location of the coffee house also play
a significant competitive advantages to
Starbucks Coffee compare to Coffee Bean
& Tea Leaf.

46. ION
CONCLUS
Recommendation
We would recommend that both
coffeehouses should insert other value
added in their coffeehouse in order to
attract not only potential customers but
also to retain loyal customers. Such as
channeling requests through OpenTable
software and computer devices at every
table should be considered in the future.

47. THE END